INDUSTRY NEWS

Cow urine and dung based soaps are ready to be unveiled on Amazon, made by RSS-backed center

Published Date | 2018 September 26

Cow urine and dung based soaps, shampoos, face packs and medicinal products will soon be available with a click as Deen Dayal Dham, an RSS run center in Uttar Pradesh (UP) is all set to sell these products on e-commerce major Amazon India. 
India:  Deen Dayal Dham, a producer of medicines, beauty products and apparels, is planning to unveil its first set of personal care products, including soap, shampoo and face-packs, along with medicinal products as they had a talk with Amazon to sell their product via the e-platform. This decision will positively boost the organic soap market, made up of natural products, like goat milk, cow urine, etc. A Rashtriya Swayamsevak Sangh- (RSS) backed centre, named as Deen Dayal Dham, in Mathura, Uttar Pradesh, is bringing a host of natural cosmetics and medicinal products on e-commerce platform, Amazon, to cater to its Indian customers. The organization is planning to sell cow-dung soap, along with other products, that are produced using cow urine. The plan is that company will first sell 30 personal care and therapeutic products online and then will move on to other products. According to Ghanshyam Gupta, Denn Dayal Dham, is expecting good customer response for the product and he said that “Amazon's courier service is currently not available in Mathura.” He further added that because of this unavailability, the organization “have signed an agreement with the Indian Postal Department and it has ensured that the products will be delivered within 10 days”.  The organization offers products made up of cow urine as its major ingredient, via its brand Kamdhenu, which they are ready to unleash on Amazon, and expect to have major customer traction. Apart from the cow dung based soap, the organization will have a varied product offering for its customers, including shampoos, toothpaste, face packs, Ghanvati that is a tonic containing pepper, Shoolhar oil for sprains and arthritis Kamdhenu Madhunashak Chur for diabetes and obesity, etc. According to BlueWeave Consulting, increasing awareness for health and overall well-being, among the customers, across the world, backed by increasing disposable income and heightened standard of living, consumers prefer products made up of natural ingredients, rather than their synthetic counterpart. Thus, there is emerging demand for organic skincare product, made up of natural ingredient blend. Within the organic skincare product market, organic soap is increasingly in demand because of the health-related concerns among people because the widely available soaps are made up of harsh chemical like parabens and sulphates. Thus, the organic soaps are getting more customer attention because they not only nourish the skin, but also offer a healthy and rich experience to the customers. According to an upcoming report of BlueWeave Consulting, on “Global Organic Soap market”, the market of organic soap is expected to increase significantly, owing to increasing awareness among consumers regarding the harmful effect of chemicals on skin, coupled with rising cases of skin diseases. Along with the health concerns, the availability of organic soap on e-commerce channels and on the shelves of modern format stores, also increase the customer attraction for organic soap, in developing countries like India and China, where customers prefer premium product that is good for health, backed by increasing consumer spending in these countries.