‘CHAI BISCOOT’ Recently Contracts a Transformation.
- Published | 21 January 2019
Brands are adding more zing to the plain biscuits category in the face of premium biscuit, rapidly driving the Bakery Product Market in India.
India: From the ‘glucose biscuits’ that became regular with tea in Indian households to the arrival of premium biscuits that promise ‘less sugar’ and ‘more fibre’ are preferable by everyone. But even as manufacturers such as Britannia, Parle and ITC are upping their premium offerings and the plain biscuits which continues to drive the growth of bakery industy in the forecast period. Sameer Shukla, Retail measurement services, Nielsen South Asia said- “The plain biscuits segment (Marie, milk, glucose, and arrowroot varieties), accounts for around 40% of the total biscuits sales and the biscuits category in India has grown 9.7% over the last five years.”
ITC Sunfeast plans to bring premium offering within the price bracket of a plain biscuit,5 and `10 are undoubtedly the most common price for biscuits, with Rs.10 an accelerated growth have been observed over the last few years. We recently launched Dark Fantasy at price Rs.10. Even in the health biscuits, we recently introduced Sunfeast Farm lite Protein Power at Rs.10.Sunfeast has also launched Marie Light Vita in a ‘stay fresh’ pack — two inner packs inside one larger pack, this ensures lesser breakage, is convenient to store and keeps the product fresh even after the seal of the outer pack is broken, said- Paritosh Wali COO – biscuits and confections cluster, Foods division, ITC.
According to BlueWeave Consulting, Biscuits are like bread and butter which are necessary as well as choice in the consumer’s life because these are open to newer varieties. Bakery Industry is one of the largest segments of the food processing industry in India. The biscuit market of India is driven by factors such as increasing income of consumers, shift to premium biscuits, more manufacturing facilities set up, growing health awareness, innovation in biscuits, attractive packaging, etc. The availability of innovative bakery products containing multi-grains and whole wheat with low trans-fat and calorie content has further facilitated their consumption. The rising health-consciousness of the consumers has encouraged the manufacturers to focus on developing healthier products including brown, multi-grain, and whole wheat biscuits. Apart from this, the trend of home-bakers and Indigenisation is also helping the market to grow the demand for bakery product market over the forecast span.
According to BlueWeave Consulting‘s recent report ,Titled-“ India Bakery Products Market, By Product Type( Biscuits, Cakes & Pastries, Bread & Rolls, Rusks and others), By Biscuits Type( Cookies, Cream Biscuits, Milk Biscuits, Glucose Biscuits, Marie biscuits, Salt Crackers Biscuits, Non-Salt Crackers Biscuits and others), By Distribution Channel(Retail Stores, Specialty Retailers and Online Distributors), By Region(North, South, East and West), Size and Forecast, 2014-2025’’- India Bakery Products market is expected to grow with a growth rate over 12% during the forecast period 2018-2025 owing to their pleasant taste and health-benefits as they are made from a variety of grains like maize, wheat, and oats. Rise in innovation of bakery product offerings, increasing per capita household income, surge in consumer spending on food products will lead the market over the forecast period. Moreover, the consumers are more conscious than ever before and the movement toward healthy eating habits is one of the greatest influencers of the India Bakery Products industry.