INDUSTRY NEWS

Coleman Natural Foods and Budweiser Beer launch a natural meat line

Published Date | 2019 March 7

Budweiser Beer and Coleman Natural Foods unveils new line of natural meat will help in their business expansion in natural meat industry will propel global natural meat market in future timeline
Global: Budweiser teams up with Coleman Natural to launch beer-basted meat line. Coleman Natural would partner with Budweiser Beer to cook up five new pre-prepared pork products that are ready to be heated up directly on the grill. The products are claimed to have been produced with slow-roasted Coleman pork, which contains no added hormones or antibiotics. The new items include two options smothered in Budweiser Brew Master’s Premium Barbecue Sauce: St. Louis Style Pork Spareribs in full and half racks and Pulled Pork. There are also Jalapeno Cheddar Brats and Beer Brats, both made with Budweiser American Lager. The products are made with all-natural pork that doesn't contain antibiotics or added hormones. According to BlueWeave Consulting, Organic food involves minimum use of synthetic chemicals and inputs outside the farm while ensuring management practices that preserve, replenish, and enhance ecological stability. Organic food contains lower levels of chemicals and do not contain modified ingredients compared to the conventional agricultural produce.  Moreover, Organic food contains fewer pesticides, always in fresh condition, Genetically Modified Organisms (GMO)-free and organic meat & milk are richer in nutrients. Additionally, Organic farming practices reduce pollution, conserve water, reduce soil erosion, increase soil fertility, and use less energy. As such, an organic food product improves human health by ensuring risks to disease conditions like cancer, infertility, and immunodeficiency are minimized. In these organic food categories, natural meat cannot contain any artificial flavors or flavorings, coloring ingredients, chemical preservatives, or other artificial or synthetic ingredients.  In addition, natural meat must not be more than minimally processed. Natural meat provides several benefits as traditional meat products such as lower calories but more in nutritional value improve blood sugar levels, strongest nutrient to fight against cancer and decrease risk of heart disease. Growing consumer awareness and preference for natural meat owing to associated health benefits has fueled the shift in growth of natural meat industry.  Additionally, increasing consumption of natural meat and products has led to the easy availability of natural meat through retail chains which is likely to boost the sales of global natural meat market during the forecast period. According to BlueWeave Consulting‘s upcoming report, Titled-“Global Natural Meat Market, By Product Type (beef, pork, mutton, poultry and others), By Distribution Channels(Retail stores, online retailers, meat shop, health and natural food stores and others) By Region, Size and Forecast 2018- 2025”- Global Natural Meat market is expected with grow with a significant rate in forecast period, 2018-2025 owing to   growing awareness and health consciousness among consumers related to import uncertainties, antibiotics, hormones and chemical additives.  Moreover, the retail expansion is supported by the rapidly expanding economy, coupled with rising consumption rates, urbanizing population, and growing middle-class population, particularly in the emerging economies will influence the global natural meat market in upcoming periods. According to BlueWeave Consulting‘s report, Titled-“Global Organic Food Market by Type (Dairy, Bakery products, Fruits & Vegetables, Snacks, Meats/fish & poultry, Sauce & condiment, processed food, packaged food and other), by distribution channel (online channel, Offline channel, Supermarkets and Departmental stores) Size and Forecast by 2018- 2026”- Global Organic Food Market is expected to grow at a CAGR over 15% during 2018-2026 in terms of value. This growth is driven by a number of factors such as rise in consumer awareness towards health and food, increasing disposable income, major lifestyle changes among the younger crowd and emerging concerns for environmentalists, etc.  Moreover, rising disposable incomes and increasing awareness of health and wellness aspects, consumers are opting for healthier alternatives, especially for children and in post, mid-age group would propel the product growth.