Global Yoga Mat Market size
Trends & Forecast Report 2027
The global yoga mat market was worth USD 12.1 Billion
in 2020 and is further projected to reach USD 17.1 Billion by 2027, at a CAGR
of 4.9 % during 2021-2027 (forecast period). The rise in the occurrence of many
chronic disorders like obesity, hypertension, and increasing health awareness
among the population are the main factors that drive the growth of the yoga mat
market. People are increasingly turning
to yoga programs to help them lose weight and combat the illnesses that have
arisen as a result of lifestyle disorders. As a result, consumers are flocking
to yoga studios and fitness centers to practice yoga.
Source: BlueWeave Consulting
Global Yoga Mat Market Overview
Yoga is a modern
practice based on Indian scriptures and practices that aims to develop harmony
in one's body, mind, and environment. Yoga has long been thought to be the
most effective way to keep the body and mind healthy. As a result, yoga mats have
become an essential accessory purchased by yoga practitioners across the globe.
Rising health awareness among consumers is one of the major factors driving the
growth of the yoga mat market, as it motivates them to enroll in yoga programs
and live a healthier lifestyle.
Yoga Mat Market Forecast and Trends
growing health awareness among people
The key driving factor in the growth of the
yoga mat market is the rising health awareness among people. People have become
more health-conscious and signing up for yoga programs to stay healthy. Fitness-conscious
people across the globe prefer going to yoga studios and fitness clubs to
practice yoga. Lifestyle disorders such as obesity, hypertension, stress, etc.,
are some factors encouraging people to practice yoga, which is
assisting the growth of the yoga mat market.
Yoga sessions are supported by a number of
regulatory bodies and governments from around the world. This has bolstered
many sources of financing and savings for the creation of new and creative yoga
products (such as yoga mats), which in turn is contributing to the market's
expansion. To encourage yoga, the Union Government agreed to introduce Yoga
Education in Universities. Additionally, the government has formed a Committee
on Yoga Education in Universities to evaluate the Yogic Arts and Science
courses for the same purpose. What’s more, due to strict government
restrictions on the use of plastic, German manufacturers are concentrating on
manufacturing Yoga and other fitness accessories made of environmentally
friendly materials such as Thermoplastic Elastomer (TPE) and rubber.
The volatility of raw
Polyvinyl chloride (PVC), polyurethane (PU),
natural rubber, and thermoplastic elastomer (TPE) are among the most popular
materials used to make yoga mats. TPE, PVC, and PU are all polymers that are
made from oil. As a result, the Yoga mat industry is affected indirectly by
crude oil prices. Since oil is a commodity, its price is more volatile. Oil
price fluctuations have a direct impact on firms' cash flows and earnings in
their ecosystems. As a result, oil price volatility has impacted a wide range
of industries, from supermarkets to plastics manufacturers such as Polyvinyl
Impact of COVID-19 in the
COVID-19 has impacted almost every region,
whether directly or indirectly, in terms of economic performance or
distribution channels. The pandemic has positively contributed to the popularity
of yoga mats, which is an accessory used by yoga practitioners for performing
yoga asanas. People have become more aware of their health and well-being since
the COVID-19 outbreak, which encourages them to participate in yoga programs.
This is turn in contributing to the growth of the yoga mat industry. During the
lockdown period, when strict social distancing norms were declared by
governments around the world, e-commerce distribution channels played a
critical role in driving demand for yoga mats, making them accessible to every
Global Yoga Mat Market: By Material
Based on material, the global yoga mat market
is divided into PVC, TPE, Rubber, Cotton/Jute, Others. Out of these, yoga mats
of cotton/jute are highly in demand. These materials are derived from natural
sources and are plant fibers. Consumers nowadays are increasingly gravitating
toward organic and environmentally friendly goods, necessitating the use of
cotton and jute yoga mats over PVC or PU mats. In comparison to other yoga
mats, these mats are more breathable and washable. Another factor contributing
to the growth of these yoga mats is their ease of maintenance.
Global Yoga Mat Market: By End
Based on the end-user, the global yoga mat
market is divided into Yoga & Fitness Clubs, Households, Others. The Yoga
& Fitness segment is the dominant one among these. Many yoga studios have a
strict policy of supplying yoga mats for all asanas. People easily obtain yoga
mats in the home, which provide them with a flat surface and strong grip.
People use woven carpets, bathmats, grass lawns, wooden floors, or large rocks
at home as long as they serve the same function.
Global Yoga Mat Market: By Distribution
Because of the distribution channel, the global yoga mat market is
categorized into Supermarket/Hypermarket, Specialty Stores, e-Commerce, and others.
The e-commerce channel has accounted for the largest share of the yoga mats
market. Through this channel, products can be sold to customers without the
need for a retail store, thereby expanding the business's operations. This
medium is also increasing due to the high accessibility of the internet and
advancement of technology. Businesses have influenced their potential customers
by setting online stores where manufacturers can directly offer the products
globally. Owing to the COVID-19-enforced lockdown, fitness items such as yoga
and workout mats were in high demand. As a result, e-commerce distribution
channels have expanded, and demand for fitness goods such as Yoga mats has
Global Yoga Mat Market –
Based on region, the global yoga mat market
is divided into North America, Latin America, Europe, Asia Pacific, Middle
East, and Africa. Out of these, North
America dominates the yoga mat market. The growing popularity of yoga in the
region is one of the main reasons North America is dominating the yoga mat
market globally. Additionally, a large number of end-users are contributing to
the growth of the yoga mat market. Moreover, people are becoming more conscious
of their well-being and more inclined to maintain a fit physique and a healthy
body, which is fueling the demand for yoga in general, and yoga mats in
Additionally, the Asia Pacific is anticipated
to witness the fastest growth during the forecast period. Supportive
government programs, combined with increased involvement, are the primary
drivers of the growth of the market in the region.
In July 2020, Lululemon Athletica Inc. has
signed a definitive agreement to buy MIRROR (US), an in-home fitness company,
for USD 500 million. This acquisition is likely to boost Lululemon Athletica
Inc's annual sales of yoga mats.
In May 2020, Columbia Sportswear Company
(CSC) has announced an agreement to procure all shareholdings in the
yoga-inspired prAna apparel brand from Steelpoint Capital Partners (US) as well
as other minority members. PrAna will be added to CSC's portfolio of genuine, active
outdoor brands, and it is expected to propel CSC into the yoga and exercise
The key players in the global yoga mat
Lululemon Athletica 1818 Cornwall Ave, Manduka, prAna, Khataland., LIFORME,
ALOYOGA, INC., Adidas Group, Eupromed, EcoYoga Ltd, YAAZHTEX, Bean Products,
Barefoot Yoga Co, Ryan Overseas, A. Kolckmann GmbH, Microcell, Columbia Sportswear
Company (CSC) and other key manufacturers.
manufacturers have been focusing on providing consumers with yoga mats that are
more comfortable, convenient, and come in a variety of material options in
order to achieve a competitive edge in the global market.
Historical data – 2016-2019
Base Year – 2019
Forecast – 2020 – 2027
Revenue in USD Billion
U.S, Canada, Germany, UK, France, Italy, Spain,
Brazil, Mexico, Japan, South Korea, China, India, Argentina, AUAE, South
Africa, Saudi Arabia
By Material, By End User, Distribution Channel, By Region
Key players for global yoga mat market are Lululemon
Athletica 1818 Cornwall Ave, Manduka, prAna, Khataland., LIFORME, ALOYOGA,
INC., Adidas Group, eupromed, EcoYoga Ltd, YAAZHTEX, Bean Products, Barefoot
Yoga Co, Ryan Overseas, A. Kolckmann GmbH, Microcell, Columbia Sportswear
Company (CSC) and other key manufacturers.
Yoga & Fitness Clubs
1. What is the current size of the global
yoga mat market?
Global yoga mat market has reached USD 12.1 Billion
2. What are the major factors driving the
growth of global yoga mat market?
Answer: The rise in the
occurrence of many chronic disorders like obesity, hypertension, and increasing
health awareness among the population are the main factors that drive the growth
of the yoga mat market.
3. Who are the key players in the global
yoga mat market?
The key players in the global yoga mat market are Lululemon Athletica 1818
Cornwall Ave, Manduka, prAna, Khataland., LIFORME, ALOYOGA, INC., Adidas Group,
eupromed, EcoYoga Ltd, YAAZHTEX, Bean Products, Barefoot Yoga Co, Ryan
Overseas, A. Kolckmann GmbH, Microcell, Columbia Sportswear Company (CSC) and other
4. Which distribution channel accounted
for the largest share in the global yoga mat market?
E-commerce, by distribution channel accounted for the largest share in the global
yoga mat market.
5. Which material segment accounted for
the largest share in global yoga mat market?
Cotton/Jute material segment is growing at a higher rate in the global yoga mat