Gluten-free Products Market by Type (Bakery Products, Condiments & dressings, Snacks & RTE Products, Pizzas & kinds of pasta), Distribution channel ( Conventional stores, Drugstores, Pharmacies, Specialty stores, etc.), By Region (North America, Europe, Asia Pacific, South America, Middle East & Africa), Trend Analysis, Competitive Market Share & Forecast, 2020-2027

January 2021
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gluten free products market

Gluten-free Products Market Size – Industry Trends & Forecast Report 2027 

The Global Gluten-Free Products market size was calculated to be USD  billion in 20 and is expected to take a surge at a CAGR of % till 2027 with an approximate value of USD  till the forecast year. The sudden rise and interest are caused by the increase in the number of celiac diseases, additionally with the growth in gluten intolerance. Therefore, from the total population, more than 79% is devoid of the fact that they are suffering from celiac disease or gluten sensitivity. Additionally, the growth in demand from the millennials as they are getting more aware of the latest trends, health issues, and exercise regimes have fueled the relevant market.

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Gluten-free Products Market Overview


The consumption of gluten-free products is very essential for people with allergies to gluten and celiac disease. Celiac disease or Coeliac disease is an autoimmune disorder that majorly affects the small intestine of the human bowel. The general symptoms include gastrointestinal problems such as abdominal distention, chronic diarrhea, loss of appetite, malabsorption, and children has poor health and growth. Gluten is a group of proteins, that are stored in seeds and found only in cereal grains. Specifically speaking, "gluten" belongs only to wheat proteins, and in the medical literature, this term is used to refer to the amalgam of prolamin and glutelin proteins. Which occur naturally in all grains that have been demonstrated capable of triggering celiac disease or gluten sensitivity. 


Gluten-free Products Forecast and Trends


Growth Drivers


Gluten-free products as a healthy alternative

Ever since the evolution of technology, humans have grown more comfortable. All of this has led to extensive approaches taken by urban populations to keep up with today’s lifestyle changes and to maintain health. Additionally, the application of gluten-free alternatives in baking goods and preparations has helped in fat reduction. In contents such as pastries, strudels, dough for cookies, etc. Which helps in cholesterol management, improves blood lipid profile, and promotes healthy digestion boosted metabolism. The benefits of having a gluten-free diet consequently increase the appetite and are less in fat.


Increased number of populations with celiac disease

The population with celiac disorders has grown over the years or we could say that the fact that people have this innate disorder has become clearer. Increased preference for gluten-free products is one of the biggest market drivers for global market growth of Gluten-free products. Moreover, the change in lifestyle and health-related choices, that could prevent diseases like diabetes, obesity, obesity-related cardiovascular issues has attracted a lot of consumers worldwide and pump up the market growth even more. 




Lack of adequate nutrients

Even though gluten-free products have various benefits for people with Celiac disorders and bowel disorders. The gluten-free diet does lack an adequate amount of dietary fibers. It could hence lead to digestive system ailments and constipation primarily. Also, the volatility in prices of the products, their unavailability throughout every social class, the high prices of raw materials, and their different manufacturing methods could cause the market some degree of loss, economically. Eventually, causing a considerable hamper to the global market of gluten-free products. 


Impact of COVID 19 on Industry


With the rise of COVID 19 and pandemic spread. The demand for superfoods, nutraceuticals, and functional foods are anticipated to witness an upward curve. All this majorly credits to the consumers worldwide, opting for immunity boosters, pro-health choosers, etc. Additionally, the decline in the transportation industry, affecting the consequent import & export of meats, poultry, and seafood among regions. Has created a much-required demand for algal, plant, and animal-based protein supplements in the form of spirulina, algal protein powder, proteins. 


Gluten-free Products Market Segmentation: By Type


Based on type, the given market for Gluten-free products is segmented into Bakery Products, Condiments & dressings, Snacks & RTE Products, Pizzas & kinds of pasta. As per the market trends, the segments snacks and RTE (Ready to Eat) products, are forecasted to have the highest paced growth for the market. This is credited to the rising preference for convenience foods over conventional foods. The consumers consuming gluten-free breakfast cereals and nutritional bars have been gaining much attraction in the market from all sorts of populations, which helps in maintaining their health issues. Lately, the mainstream food manufacturing industries are intensively joining specialty foods and nutraceuticals to offer gluten-free snacks & RTE products bringing more consumer traction for the relevant market.


Gluten-free Products Market Segmentation: By Distribution Channel


Based on the Distribution Channel, the market is divided into Conventional stores, Drugstores, Pharmacies, Specialty stores, etc. The conventional stores are highly populated in terms of purchasing gluten-free products globally. This is majorly due to factors such as the ease of availability of stores, multiple products, a variety of categories to choose from, etc., which gives a large source of buying an item to the consumers. Therefore, owing to this, the segment has accountability for the major share in the global gluten products market, by distribution channel and is anticipated to swell at the highest of all rate in the forecast period. 


Gluten-free Products Market Segmentation: Regional Analysis


As per the regional analysis, Asia-Pacific would be the fastest growth is going to be presented due to increased consumption of healthy dietary foods and newly devised market strategies. Substantial market growth is also captured by factors like increasing internet trends through remotest of the audience, spreading the relevant popularity. Has helped a lot in booming E-Commerce businesses and market, and to get reach in profitable regions. In regions present in the southern hemisphere such as Australia itself was recorded as the largest market for gluten-free products, with a share of 22.5% in the year 2019. North America also contributed to the market dominantly, with a revenue share of approx. 40.61%. Thus, significant growth is highly expected in the given regions in the projected period. 

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Recent Developments


      In the year 2020, October, General Mills was named in the annual edition of Forbes and JUST Capital “Forbes JUST 100,”. Currently, the company tops the list for the Food and Beverage sector and ranks 23rd overall of America’s Most JUST Companies, being recognized for the commitments it served to its workers, customers, communities, the environment, and shareholders.


      In the year 2019, Dr. Schär AG/SPA had a strong grasp in the European market, and hence it stretched out its international boundaries up to Argentina and Turkey by launching new retail office centers.


Competitive Landscape


The market players for Gluten-free products manufacturing are Boulder Brands Inc.,CEREALTO, Dr. Schar Ag/Spa, General Mills, Hero Group Ag, Kellogg’s Company, Seitz Glutenfrei, The Hain Celestial Group, Inc., Inc., Raisio PLC, DI Manufacturing, Glutafin, True Foods, Silly Yak Foods, Prima Foods, Wheafree.





Scope of the Report




Years Considered

Historical data – 2016-2019

Base Year – 2020

Forecast – 2020 – 2027

Facts Covered

Revenue in USD Billion

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, Argentina, UAE, South Africa, Saudi Arabia.

Product/Service Segmentation

By Type, By Distribution Channel, By Region

Key Players

Boulder Brands Inc., CEREALTO, Dr. Schar Ag/Spa, General Mills, Hero Group Ag, Kellogg’s Company, Seitz Glutenfrei, The Hain Celestial Group, Inc., Inc., Raisio PLC, DI Manufacturing, Glutafin, True Foods, Silly Yak Foods, Prima Foods, Wheafree.



Scope of the Report


By Type


      Bakery Products

      Condiments & dressings

      Snacks & RTE Products

      Pizzas & kinds of pasta


By Distribution Channel

      Conventional stores



      Specialty stores, etc.


By Region

      Asia Pacific

      North America


      Middle East & Africa

      Latin America


We've been tracking the direct impact of COVID-19 on this market, and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Contact our sales team for more details at

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