Godiva Expands into Baking Aisle with General Mills to create premium baking mixes
- Published | 11 June 2019
Godiva teams up with General Mills for premium
baking mixes is anticipated to expansion of their business in bakery industry
which will propel the global baking mixes market in the forecast period.
Global: GODIVA, the
global leader in premium chocolate announced the launch of premium baking mixes
in partnership with General Mills. With this product launch, GODIVA is
expanding its footprint into the baking aisle, incorporating the brand's
signature chocolate into baking mixes that will assist in creating specialty
form desserts at home. The line includes Molten Lava Cakes, Brownie Cheesecake
Swirl, Raspberry Chocolate Torte, and Flourless Chocolate Torte. These mixes
were created to help at-home bakers make desserts with the addition of
ingredients such as eggs and butter, and include a disposable baking dish,
specific to each mix. In this particular collaboration, Godiva is bringing a
premium halo to the product with its popular dark chocolate, as General Mills
provides its expertise in the popular baking mix category.
According to
BlueWeave Consulting, rising concern towards the health and preference for
natural and organic food products will fuel the global baking mixes market in
upcoming years. A baking mix is a vital product like ingredients for
professional bakers, helping to ensure quality, ease of use and
cost-effectiveness. It used for baking cakes, cookies, and pancakes.
Ingredients in baking mixes include baking products such as flour, baking
powder, baking soda, yeast, sugar, salt, and more which are all based on
functional type. Bake Mixes decided to make baking easy, delicious and
nutritious. Baking mixes shorten the preparation times due to which their demand
is maximum from working-class mothers moreover it is a hassle-free ingredient
shopping trip. It helps in cater to particular dietary needs, such as
gluten-free baking mixes or kosher baking mixes. Health concerned consumers are
aware of side effects caused by added chemical preservatives will trigger the
baking mixes market in the next few years.
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