INDUSTRY NEWS

Harley-Davidson's first electric motorcycle "LiveWire"

Published Date | 2019 January 11

American motorcycle manufacturer Harley-Davidson to launch first all-electric motorcycle LiveWire in August 2019
Global: The American motorcycle manufacturer Harley-Davidson introduced its electric motorcycle “LiveWire” at the 2019 Consumer Electronics Show. Harley-Davidson and Samsung SDI have collaborated on the building of the electric motorcycle project for over four years to target tech-savvy, premium consumers. The electric motorcycle runs on a battery pack, comprising lithium-ion cells made by Samsung SDI. LiveWire's range is approximately 180 km which can go 0 to 100 kph in just 3.5 seconds. Electric power requires no clutch and no gear shifting making the bike easier for new riders. Company claims LiveWire will be the first mass-market cellular-connected electric motorcycle. Apparently, LiveWire produces "a new signature Harley-Davidson sound as it accelerates." The LiveWire’s list price starts at $29,799 (around Rs 21, 00,000). According to BlueWeave Consulting, Harley-Davidson is an American Motorcycle manufacturer traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements and has broadened its offerings to include its more contemporary VRSC, middle weight Street and now electric motorcycle. The electric two-wheeler market is mainly driven by strict emission norms and regulations, and increasing environmental awareness. Globally, the increasing greenhouse gas (GHG) emissions have been a great concern for environmentalists and governments. This concern has led to an increase in the overall growth of electric two-wheeler sales and its adoption worldwide. The emissions from conventional gasoline based vehicles cause environmental degradation. The government has started various measures for regulating carbon emissions, thereby indirectly driving the sales of electric scooters and motorcycles. The increasing number of electric two-wheeler manufacturers globally and their escalating focus on research & development to manufacturing technologically advanced and affordable electric two-wheelers is further expected to drive the global electric two-wheeler market over the forecast period. According to BlueWeave consulting’s upcoming report Title – “Global Electric Two-Wheeler Market, by Vehicle Type (Scooter and Motorcycle), by Battery type (Lead Acid Battery, Lithium-ion Battery), by Voltage (36V, 48V, 60V, and 72V), By Technology (Plug-in and Battery), by Region; Size and Forecast, 2014-2025,” global electric two-wheeler market is expected to grow at a significant growth rate during the forecast period owing to increasing need to curb the rising air pollution levels along with incentive schemes by various governments to encourage manufacturing and adoption of electric two-wheelers, globally. Moreover, the government also prolongs its support for these vehicles in the form of subsidies, thus, encouraging the adoption of electric vehicles, as ‘good replacement’ of old conventional ones.