India Washing Machine Market Forecast
The India Washing Machine Market
reached USD USD1267 million in 2019 and projected to grow at CAGR over 3.7% to reach
USD 1698 million by 2026. Rising disposable income and improvements in rural electrification are
driving India washing machine industry.
the rising affordability of washing machines and growing urbanization is
further boosting the demand for washing machines across the country. The
availability of laundry shops and growth in online laundry services anticipated
to hinder the growth of the market. Technological and innovative advancements
related to washing machines present a vital opportunity for manufactures
operating in this washing machine market.
The increasing demand for commercial laundry machines is expected to
provide an impetus to the industry growth. The commercial washing machine
industry is experiencing a transition with the introduction of innovative
solutions. The introduction of card-based laundry payment methods as an
alternative to coin laundries is changing the laundry sector for increased
automation. In contradiction to the traditional coin operating laundries,
digital laundry payment options are reducing the frequency of coin collection
and providing laundry owners with more flexible payment alternatives. The
growing preference for ease and rapidly changing consumer lifestyle is
contributing to the smart connected products growth.
Macroeconomic factors such as digitalization, urbanization, changing
consumer buying patterns, and demand in emerging economies are augmenting the
revenue growth. The introduction of the next- generation washing machine
utilizing technology for the efficient use of electricity and water is
anticipated to have a positive impact on the demand for these products during
forecast period. The need for seamlessly selecting the preferred wash cycle is
expected to gain traction over the forecast period.
Washing Machine Market: Overview
India's washing machine market is
expected to witness high growth over the forecast period. Washing machines are
widely used home appliances for washing clothes, as they save energy and time.Various
technological improvements have been carried out in washing machines during the
last decade, leading to their higher efficiency, in terms of saving electricity
and water. A washing machine operates by spinning the laundry at high speed,
thereby generating centrifugal force that removes water from the wash along
with dirt. This has also enabled vital
players in this market to gain a significant market share in the washing
machine market. Moreover, the government has taken various initiatives towards
the development of rural households and with an increase in per capita income
in India, which is further expected to increase the demand for washing
As India is one of the fastest growing
region in the world and most people use Washing Machines to wash and dry clothes
efficiently in their homes in comparison with laundry service and expected to
drive the market growth trend.
combined purchasing power of the Indian middle class would lead to the creation
of one of the largest markets in the world, this increasing portion of
population and its increased spending potential could both drive creativity and
create employment, thus providing more stimulus to economic growth. As people's
purchasing power is growing in India, it is the main driver of growth for the
Indian Washing Machine market.
cost of electricity
Machines cosumes a large amount of electricity and with the rising priceso of
electricity in india, Washing machines will causes financial drawbacks for the
people who have to pay for the electricity bill.
India Washing Machine Market: Type
On the basis of its type, the market is segmented into into Fully
Automatic, Semi-Automatic washing machine and other. The Fully Automatic
washing machine Market is expected to grow in the forecast period. A fully
automatic system offers a clean wash and even extracts dirt and stains
efficeintly. For stain removal the front loader automatic washing machine is
particularly effective without harming the cloth. The water stimulates the
detergent as the clothes turn in the drum and the rubbing between the clothes
starts the process of extracting the stain and dirt.
The agitator rubs against the clothes in a top loader to
cause friction, which removes marks and stain on the garments, although this
can harm the fabric material. A semi-automatic stain removal is not as
effective as automatic washing machine.
India Washing Machine
On the basis of washing machine capacity, the market is
segmented into Below 6 kg , 6 to 8 kg and Above 8kg. 6 to 8 kg is expected to dominate the market
as this type of washing machine is efficient for medium size family across
India Washing Machine
On the basis of washing machine end-use, market is segmented
into Commercial and Residential. The increase in disposable income and a
decline in the average selling price of the washing machine is expected to
propel the demand for residential washing machines in India and is expected to
grow in the coming years. The innovation of smart connected products is
attracting consumers and enabling them to replace their existing products.
The growth in online laundry services is expected to propel
the demand over the coming years in India. Also, the growing trend of
outsourcing laundry services in hospitals, hospitality, and government sectors
is anticipated to boost the demand for commercial laundry.
India Washing Machine Market: Regional Insights
On the basis of regional analysis, the India Washing Machine
Market is segmented into four major regions including Eastern India, Western
India, Northern India, Southern India. Northern India is expected to grow at
high CAGR due to high disposable income and high population in the region.
major companies in the India Washing Machine market are LG Electronics India
Pvt. Ltd., Samsung India Electronics Ltd, Whirlpool, Godrej, Electrolux, IFB,
Lloyds, Videocon, Midea, Intex, MarQ by Flipkart, Mitashi, Bosch, Sansui, Onida
and Other prominent players.
2020 - Haier is launched new age items across markets with ambitions to
drive the IoT revolution in the home appliances industry. Growing its product
portfolio in major categories such as refrigerators, air conditioners, washing
machines, Driven TVs and others, the company is moving forward its strategy for
2020 to improve its dedication to the Indian market.
Scope of the Report
Historical data – 2016-2019
Base Year – 2019
2020 – 2026
Revenue in USD Billion
Eastern India, Western
India, Northern India, Southern India
By Type, By Capacity, By End Use, By Region
LG Electronics India Pvt. Ltd., Samsung
India Electronics Ltd, Whirlpool, Godrej, Electrolux, IFB, Lloyds, Videocon,
Midea, Intex, MarQ by Flipkart, Mitashi, Bosch, Sansui, Onida and Other
The objective of the Study:
ØTo analyze and forecast the India Washing Machine Market size of
the market in terms of value.
ØTo examine the careful market
segmentation and forecast the market size, in terms of value, based on the
region by segmenting.
ØThe India Washing Machine Market segmented into into four major
regions including Eastern India, Western India, Northern India, Southern India.
ØTo outline, categorized, and forecast
the India Washing Machine Market based on the type, Capacity, End-Use.
ØTo examine competitive developments
like technological advancement, services, and regulative framework within the
India Washing Machine Market.
ØTo highlight the impact analysis of the
factors affecting the market dynamics such as drivers, restraints,
opportunities, and challenges.
ØTo strategically profile the key
players and comprehensively analyze their market shares along with detailing
the competitive landscape for market leaders.