Global: The Chinese smartphone manufacturer is on the verge of conquering the smartphone market and amidst that, they are expected to launch the much-awaited OnePlus TV in India. The company hasn’t shed any light on the details further than that but according to reports the TV might be launched in 2020. The company hasn’t set any deadline for the launch but you can expect it in mid-2020.
Back in September, OnePlus had announced that the company will be entering the TV business sooner or later with its first ever product being the OnePlus TV, said, Pete Lau, CEO, OnePlus. Lau also said that OnePlus TV will be the best device in their budget segment and it’ll be available in India via exclusive sales on Amazon.in. The pricing of the TV wasn’t mentioned by Pete, although, Lau, boldly claims that the smart TV will be a flagship killer just like its smartphones. As for the specifications of the TV, Lau hasn’t mentioned anything other than quoting that it’ll be made for “more of a visual element”.
According to BlueWeave Consulting, the growing adoption of 4K resolution televisions and increasing penetration of televisions in the developing countries drive the growth of the market. Increasing consumption of online content along with increasing proliferation of high-speed internet encourage consumers to adopt smart TVs. The growing media and entertainment industry, especially in Asia-Pacific region, further boosts the market growth. The growing disposable incomes and improving living standards also support market growth. Another factor driving the market is growing demand for IPTV, and HD videos. Technological advancements and increasing purchasing power of consumers is expected to boost adoption of smart TVs during the forecast period. However, privacy and security concerns hamper the growth of the market. Growing demand from emerging economies and increasing consumer awareness are factors expected to provide numerous growth opportunities in the coming years.
According to the upcoming report by BlueWeave Consulting on “Global Smart TV Market, By Product Type, By Distribution Channel, By Region- Industry Analysis, Size, Share, Growth, Trends & forecast by 2018-2025”, The global smart TV market is projected to grow significantly during the forecast period. A smart TV is a digital television offering internet connection, and storage for entertainment. Apart from receiving cable and satellite transmission passively, smart TVs also offer access and control features for streaming content from internet video services and connected devices. Smart TVs have the ability to connect to multiple input devices wirelessly for improved usability and control. Smart TVs are equipped with technology to support Ethernet, Wi-Fi, USB, Bluetooth, flash memory cards coaxial cable, HDMI and other audio-video connections. Smart TVs also enable access to on-demand video services, access to pictures, music and video on connected storage devices. The major driving factor for the global smart TV market is changing buying behavior of the consumer. However, the commercial sector is also experiencing the higher growth in the global market. Smart TV platforms offer IC technology solutions to the end-user; this is also fueling the global smart TV market growth. Higher feasibility in the potential applications also led the global market to the higher growth. Moreover, rising purchasing power of the population and adoption of the advanced technologies also propel the global smart TV market growth in coming years. Changing company strategies to beat their rivals such as collaborations, new product developments, agreements, partnerships, mergers & acquisitions, and contracts is expected to foster the global market growth. However, the common strategy adopted by the companies is new product development and research.