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P&G Launches Its First Retail Hair Care Brand in Four Years

Published Date | 2019 March 13

P&G’s new product range in hair care vertical will increase their business expansion in hair care products which will influence the global hair care market in future timeline
Global: Procter & Gamble has launched its first new retail hair care brand globally in four years. Waterless brand is designed to cater to the different hair care needs of all women without the need to use a drop of water. The range will offer a collection of hair care solutions designed to meet the needs of different hair types without the need for a drop of water. The line-up includes two dry shampoos: Invisibly Clean – a residue-free spray for all hair types – and Whipped Clean, an ultra-lightweight foam for fine to normal hair; two dry conditioners: Forget the Frizz for dry, curly hair and Weightless for all hair types and a Hair Refresher Instant Odour Detox. P&G Beauty to provide consumers with this world-first innovation in waterless haircare that will not only help them reduce their impact on the environment but change the way they look at hair maintenance. Through it, P&G joined forces with the Nature Conservancy to champion water preservation by supporting the Greater Cape Town Water Fund’s effort to return 50 billion liters of water to the region’s supply system.
According to BlueWeave Consulting, Increasing hair related diseases due to pollution and other external factors, varying requirement from different populations, scientific research discovering new products, will drive the growth of the global hair care market. Cosmetics are substances that are used to improve your appearance. These include skincare creams, powders, lotions, nail polishes, lipsticks, colored contact lenses, eye and facial makeup, hair colors, deodorants, hair sprays and gels, bath soaps, bath salts, bath oils, baby products. Cosmetics are regarded as a means of enhancing one's complexion and beautifying the skin. After cleansing, moisturizers are applied to prevent drying of the skin and to keep it smooth and radiant. In these cosmetic products, hair care products are used to give hair the nutrients it needs to grow beautiful, healthy, and strong without the use of petrochemicals like silicone, making hair stronger & well nourished, reduces the falling off of hair and help in removing pollutant products from hairs. The growing levels of pollution in the atmosphere have also been affecting the use of hair care products. Many of the pollutants present in the atmosphere irritate and damage hair and scalp owing to which the demand of global hair care market will grow in upcoming periods. According to BlueWeave Consulting‘s upcoming report, Titled-“Global Hair Care Market, By Type (Product, Services), By Product (Shampoo, Hair Color, and Conditioner), By Region, Size and Forecast 2019- 2025”- Global Hair Care  market is expected with grow with a significant rate in forecast period, 2019-2025 owing to rising aging population and growing trend in the fashion industry are anticipated to accelerate the market growth. Moreover, the growth of the global hair care market is driven by fluctuation in hair style trends, rapid increase in disposable income, population growth, and rise in air pollution across the world. According to BlueWeave Consulting‘s report, Titled-“Global Cosmetic Products Market, by Product Type (Skincare, Haircare, Make-up, Fragrances, Personal care, and Oral Cosmetics), by Form (Solutions, Creams, Lotions, Ointments, Tablets, Powders, Gels, Sticks, and Aerosols), by Application (Lips, Eyes, Eyebrows, Nails, and Face), by Distribution Channel (Online, Healthcare & Beauty store, Retail store, Specialty stores, E-commerce, Pharmacy, and Others), By Region (North America, Latin America, Asia Pacific (APAC), Europe, Middle East & Africa), Size and Forecast, 2015-2025”- Global cosmetic products market is expected with grow with a significant rate in forecast period, 2019-2025 due  to increasing the market value of cosmetic products include increasing spending power of women, rising GDP per capita, availability of better and new products, raising awareness of consumers to adopt different products, aggressive promotional activities and many more. However, the market has also been spurred by the rising adoption of cosmetics products as a daily regimen by the consumer across the globe.