INDUSTRY NEWS

Salesforce is buying data visualization company Tableau

Published Date | 2019 June 17

By acquistion of Tableau by Salesforce will enhance their business in data analytics and business intelligence market which will propel the global data visualization market in the future timeline

Global: Leading CRM provider Salesforce had agreed to acquire Tableau, a staple of the data visualization market, at $15.7 billion to strengthen its stance in the data analytics and business intelligence fields. Tableau, which provides easy-to-use tools for visualizing and organizing data. Salesforce is the latest big tech firm to carve itself a role in helping businesses analyze data and make smarter decisions. The deal promises to escalate the competition between Salesforce and Microsoft, which competes with Tableau through its Power BI data visualization and business intelligence technology. Tableau has about 86,000 business customers, including Charles Schwab, Verizon (which owns TC), Schneider Electric, Southwest and Netflix. Tableau will operate as an independent subsidiary and stay headquartered in Seattle. Salesforce is based in San Francisco. The addition of Tableau will accelerate the ability of Salesforce to deliver customer success by enabling a truly unified and powerful view across all of a customer’s data.

According to BlueWeave Consulting, The increasing emphasis on measuring the performance of every operation across an organization to get daily or intra-daily view of their performances will enhance the demand of data visualization software in next few years. Data Visualization software helps decision-makers to analyze and easily grasp huge amounts of data through interactive visualization tools. It displaying data in more sophisticated ways like infographics, dials and gauges, geographic maps, sparklines, heat maps, and detailed bar, pie and fever charts. It helps in standardize data and analytics and making data-driven insights available to workers throughout an organization.

Data visualization software helps end-users to save time by enabling quick decision-making by providing a multi-perspectives view of business performance and operating dynamics. They are typically easier to operate than traditional statistical analysis software or earlier versions of BI software. This has led to a rise in lines of business implementing data visualization tools on their own, without support from IT. Rapid developments in the field of big data coupled with growing size and complexity of data across the globe are major factor expected to influence the data visualization market in upcoming periods.

According to BlueWeave Consulting‘s upcoming report, Titled-“Global Data Visualization Market by Organizational Department (Executive Management, Marketing, Operations, Finance, Sales), by Delivery Mode (On-premise, Cloud), by Industry Vertical (BFSI, IT& Telecommunication, Retail/e-Commerce, Education, Manufacturing, Government) and By Region, Size and Forecast 2015- 2025”- Global Data Visualization Market is expected with grow with a significant rate in forecast period, 2019-2025, owing to technological advancements and flexibility in business intelligence solutions are flagging the need for data integration and data analysis across varied industry sectors. Moreover, the rising need for decisions to be made in a short span of time requirement of tools to help derive analytical information from large chunks of unorganized data in a quick turn-around time will foster the global data Visualization Market in the forecast period.