INDUSTRY NEWS

Unilever to Acquire Supplement Company OLLY Nutrition

Published Date | 2019 May 2

Unilever has signed an agreement to acquire OLLY Nutrition will help in their business expansion in protein supplement which is estimated to influence the global protein supplement market over forecast timeframe
Global: Global FMCG giant Unilever has entered an agreement to purchase US-based wellbeing company Olly Nutrition for an undisclosed amount. Established in 2014, Olly Nutrition offers a range of nutrition products such as gummy vitamins, supplements, protein powders and snack bars. Olly is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements businesses in beauty & personal care and foods & refreshment. OLLY's focus on making nutrition delightfully easy aligns closely with Unilever values and continued commitment to improving people's wellbeing. Following the completion of the transaction, the wellbeing business will continue to operate from San Francisco. According to BlueWeave Consulting, Increasing popularity of these supplements among millennial and development of innovative protein-based supplement in different forms, coupled with numerous health benefits, will influence protein supplement industry in future timeframe. Proteins are the main building blocks of the human body. They're used to make various important things, including tendons, organs and skin, as well as hormones, enzymes, neurotransmitters and various molecules. Using protein powder may also aid weight loss and help people tone their muscles. The possible health benefits of protein powders include the following such as help a person maintain a healthy weight or lose weight, help bulk up after strength training, help in repair damaged muscles and tissues, and aid recovery by reducing muscle damage and improving muscle performance and muscle protein synthesis. Moreover, it help in improves digestive system health, Increases antioxidant defenses, decreasing glutathione levels in cancer cells, reducing Inflammation, Reduces high cholesterol in overweight individuals and improves bone health in women. Increase in number of fitness & training centers, surge in disposable income, and alarming rise in obesity rates will boost the global protein supplements markets in upcoming years. According to BlueWeave Consulting‘s report, Titled-“ Global Protein Supplement Market by Product Type (Whey Protein, Egg Protein, Casein Protein, Soy Protein, Pea Protein & Others), by Sources (Animal Based & Plant Based), by Form (Protein Powder, RTD, Protein Bars & Others), by Application (Sports Nutrition & Functional Food) by Distribution Channel (Supermarket, Online Stores, Direct Customer & Others) by Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America); Size and Forecast, 2014-2025”- Global Protein Supplement market is expected to grow over a CAGR of 7% during 2018-2025 in terms of value owing to Consumer inclination towards healthy lifestyle had increased the need for additional nutrition in daily life. In addition, Plant-based diet help to prevent and treat various diseases, including heart disease, diabetes, and high blood pressure. It provides greater diet satisfaction, improves digestion, increase energy, and better sleep, also improves human general health, vitality, physical functioning, and mental health are other factors accelerating the growth of protein supplement market. According to BlueWeave Consulting‘s report, Titled-“ Global Sports Nutrition Market, by Product Type (Powder, Drinks, Food, Capsule & Tablets, Energy bars), by Content (Isotonic, Protein, Carbohydrate, Others) by End User (Athletes, Bodybuilders, Recreational Users)by Distribution Channel (Specialty Stores, Retail Stores & Online Stores) by Region (North America, Europe, Asia Pacific, Middle East & Africa), Size and Forecasts, 2015 – 2025”- Global Sports Nutrition Market is expected with grow with a significant rate in forecast period, 2018-2025, due to rising awareness regarding fitness along with the establishment of fitness centers like gym, fitness clubs, yoga centers, and other facilities endorsing sports nutrition products. The major factors driving the demand for sports nutrition products are rapid urbanization rise in disposable income of the consumers, innovation in product technology along with the increasing sales outlets. The higher occurrence of sedentary diseases and the increase in the risk of such diseases in urban regions is expected to drive the consumer to adopt more supplement based lifestyle to curve out the issues. In addition, the trend to choose sports as a career also raises the substantial demand for sports nutrition products.
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