Amway India ventures in Herbal Skincare with their new product range

Published Date | 2018 November 28

Amway India has ventured into the herbal skincare range by introducing their “Attitude Be Bright Herbals’ Range” which is expected to grow the company in the herbal skincare sector and escalate the growth of Indian herbal skincare industry too.
India: Amway India, the direct selling company has entered into the herbal skincare market by introducing their skincare range under the brand Attitude which consists of a night cream, a day cream, and a face wash. With the release of this product range, Amway is targeting to tap the herbal market in India which has the high potential of INR 2000 crore. This venture is estimated to augment the growth of the company and the herbal skincare market of the country. Herbal SkincareAnshu Budhraja, the CEO of Amway India, said “At Amway, our focus has been on offering products that address the needs of the discerning Indian consumers. The Indian herbals segment offers a huge potential and we are focusing on tapping that potential by developing and introducing innovative and distinctive quality products within our existing categories”. According to the company, the herbal range of their brand Nutrilite which was introduced in the market earlier this earlier is expected to cross the mark of INR 100 crore by the end of the year. Amway, India had earlier entered weight management program named “W.O.W” (Will over Weight) and also ventured into the segment of consumer durables by launching their premium cookware range named “Amway Queen” along with the Energy Drink and Sports Nutrition segment. Amway India is a wholly owned subsidiary of the global company Amway which is located in Michigan, US. The company markets its products to more than 100 countries as well as territories. Thus, with the introduction of the herbal range, Amway is trying to tap the Indian herbal skincare market which will grow the footprints of the company in the industry. According to BlueWeave Consulting, Cosmetics are generally the products that are used to modify or enhance the appearance of the face as well as the texture of the body. Herbal cosmetics are products that contain natural compounds which are derived from a variety of natural sources that impact the functioning of the skin and provide nutrients that are necessary for healthy skin or hair. These products are free from all kinds of harmful synthetic chemicals, which are actually harmful to the skin. Thus, there is an increase in demand for herbal cosmetics around the globe. Consumers all across the globe prefer herbal beauty products like skin care, hair care, makeup, and other products. The herbal beauty products market share has been escalating considerably compared to synthetic beauty products. The herbal skin care market is growing extensively and has potential worth INR 2000 crore. Thus, the venture by Amway will positively boost the company augment the growth of the herbal skincare industry in the country. According to the report by BlueWeave Consulting on “Global Herbal Beauty Products Market, By Type, By Distribution Channel, By Region- Industry Analysis, Size, Share, Growth, Trends & forecast by 2018-2025”, the global market for herbal beauty products is growing significantly with a healthy CAGR during the forecast period. Growing preference among people for chemical free products, coupled with the increasing popularity of environmentally sustainable products, is majorly driving the market and demand for herbal beauty products across the globe. Availability of more herbal products with the time span and growing distribution network are the major reasons for the growth of the market