Apple purchase startup focused on lenses for AR glasses
Published Date | 2018 September 20
According to the market insights of BlueWeave Consulting, Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. It is a vast and profound technological development. In augmented reality, digital information is superimposed on the real world as in the popular game Pokémon Go. Mobile phones use their camera system to do this on the phone's screen, but key technology companies are competing to make glasses that will display digital information on transparent lenses. The Akonia acquisition is the first clear indication of how Apple might handle one of the most daunting challenges in augmented reality hardware: Producing crystal clear optical displays thin and light enough to fit into glasses similar to everyday frames with images bright enough for outdoor use and suited to mass manufacturing at a comparatively lower price. Augmented reality headsets currently on the market such as Microsoft Corp's HoloLens and startup Magic Leap's Magic Leap One both use darkened lenses and are intended for indoor use. Both are also intended for software developers testing the technology and cost several thousand dollars. This acquisition will promulgate the upcoming market for Augmented Reality which can be infused with various objects to lead the future growth of this new technology in the years to come.