AB InBev Enters Non-Alcoholic Beer Market in India
- Published | 19 August 2019
Anheuser-Busch InBev India has launched its first alcohol free beer “Budweiser 0.0” which is expected to fuel the India beer market
India: Anheuser-Busch InBev (AB InBev) world’s largest brewer added the
non-alcoholic beer Budweiser 0.0 to its India portfolio. The new product will
be available across online and offline trade channels and also in Mumbai,
Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata, and Gujarat. Launch
of Budweiser 0.0 is in lined with company’s global smart drinking goals which
ensures that low and non-alcoholic beer should make up at least 20 percent of the
global beer volume by 2025. Budweiser is one of the fastest-growing beer brands
in the country and the market for non- alcoholic beers is still at nascent
stage.
According to BlueWeave Consulting, the global smart drinks industry is expected
to boost on account of changing consumer taste, health concerns and rising
demand from teenagers due to defined stringent laws pertaining to a defined
drinking age. Leading global brewers such as AB InBev, kingfisher, Heineken are
targeting the untapped areas of India where alcohol use is banned, thereby
introducing non-alcoholic drinks to their portfolio. Non- alcoholic beers
contain 0 or 0.05% of alcohol which is favoring the growth of the market.
Additionally, factors such as rapid urbanization, healthy lifestyle, and
cultural diversity are some other factors driving the consumption of non-
alcoholic beers.
The emerging trend of a healthy lifestyle is causing a decrease in hard
drinks consumption and non-alcoholic drinks are appealing more to customers who
prefer drinks with less alcohol content or to the consumers who like soft
drinks. The non-alcoholic drinks market is expected to rise in the coming years
as leading companies are planning to enhance their product portfolio by adding
non- alcoholic drinks. The healthy growth rate for the beer industry is an
indication of the huge potential of opportunities open for breweries and beer
makers in India.
According to BlueWeave consulting’s report,
Titled- “India Beer Market By Category (Strong and Mild), By Packaging Type(Bottled Beers and Canned Beers), By Distribution Channel (On-Trade and Off-Trade), By Region (North, West-East, and South); Size and Forecast,2015-2025”
The Indian beer market is expected to grow with a CAGR of 9.90% over the
forecast period 2019-2025. The Indian beer market is progressively attractive
and it is anticipated that the beer market will double in size over the
forecast period. Owing to the growing youth population, rising purchasing
power, changing consumer preference, and growing urbanization which are the
major growth factors of the beer industry in India. Additionally, changing
lifestyle, increasing stress, and diversification of products helping Beer
industry to grow in India. The forthcoming maturation of the beer market
combined with the growing middle class will certainly open up the interesting
possibilities for breweries.
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