Bissell enters India, launches a range of vacuum cleaners

  • Published | 30 October 2018
Eureka Forbes-BISSELL targets to strengthen exponentially its position in the cleaning category by presenting premium, multi-functional and hybrid cleaning solutions for Indian consumers. The new products will be priced between INR 8,000 to INR 20,000 and will be sold throughout the country. This is estimated to provide a huge boost to the production of the company and have a positive impact on the consumer goods industry globally.
India: The premium vacuum cleaner market in India is set for higher action. Within months of the entry of UK's premium brand in the Indian market; US-based BISSELL announced its entry into the market in partnership with market leader Eureka Forbes Ltd. Eureka Forbes is also scheduling to set up a centre of excellence in partnership with BISSELL which will ensure a stable range of new products in the coming years backed by innovation and consumer insight. The collaboration with Eureka Forbes will help to make inroads within India and offer premium products and solutions in the cleaning category. The Indian market presents a huge opportunity for Bissell as a company and is a key focus in our international business," Bissell International LLC Head Asia-Pacific Yusuf Hakim said in a statement. Setting out ambitious targets, Hakim said: "In the next three years we look at being the No 2 brand in India in the vacuum and cleaning appliance segment by developing new products for the Indian market that make cleaning, easy and convenient." According to BlueWeave Consulting, Eureka Forbes is the leader in the Indian vacuum cleaning market. Eureka Forbes, being the market leader with 80 percent share in the ₹300-crore segment, decided to go ahead and open up the market with premium offerings targeting Indian needs. In India, Bissell products are distributed exclusively by Trade Bazaar Hometech Ventures. The range is offered on various leading e-commerce platforms, including Amazon, Flipkart, and Snapdeal. Eureka Forbes wanted to bring in the country-specific offering for quite some time now and had been working on consumer insights and collating data in this regard. However, what it lacked was the technology to build such gadgets. With no main innovation or new product advancement in the floor care segment in India, Bissell, being world number one with its world-class technology and innovative products that are ideal for the Indian consumer, will create a name in the vacuum and home cleaning category in India. In the early 1980s Eureka Forbes, a Shapoorji Pallonji group firm entered the market with home cleaning solutions, mostly vacuum cleaners. This came before the company created and became a market leader in the water purifier segment. Nearly four decades on, Eureka Forbes is now looking to ramp up its home cleaning solutions portfolio and do what it did in the water purifier segment. It intends to have a new range of India-specific home cleaning solutions and floor cleaning gadgets. The new solutions will include easy to use but premium products that can mop floors without bending clean spots on walls and so on. This investment is anticipated to expand the production along with the quality of Eureka Forbes products regionally and globally and have a positive impact on the consumer white goods industry. According to the upcoming report by BlueWeave Consulting on “Global Vacuum Cleaner Market, By Product Type, By Filter, By Distribution Channel, By End-User, By Region- Industry Analysis, Size, Share, Growth, Trends & forecast by 2018-2025”, the global vacuum cleaner market is projected to witness rising demand due to developments, innovations, and improved proficiency. Growing need for hygiene in both residential and commercial applications is anticipated to drive demand over the estimated period. Automatic and programmable vacuum cleaners are expected to be major revenue driver over the upcoming years. The robotic product helps in reducing the manpower, work, and provides more clean and clear atmosphere in industrial environment and warehouses. Companies are likely to make investments in research and development to provide innovative solution this which possibly will further boost growth over the upcoming years. Growing preference for low time consumption automated devices in household activity may contribute to a rise in market demand over the forecast period.