Connected appliances: Haier is betting heavily on smart home solutions across India
- Published | 12 March 2020
From AI-enabled smart TVs to smart refrigerators and Wi-Fi-enabled washing machines, Haier is exhibiting its expertise for next-gen customers in innovation.
Haier is concerted in his
attempts to lead the IoT era in the home appliances industry. Recently, the
primary home appliances and consumer electronics unveiled a whopping 83 items
in different categories, from Wi-Fi-powered dual drum super silent washing
machine to Google Certified bezel-less Smart LED TVs and interactive wired
refrigerator. Haier displayed its engineering prowess at an event in Hyderabad
on 11 March 2020. The company launched products ranging from air conditioners,
washing machines, refrigerators, televisions, microwaves, deep freezers, and
Some of the leading IoT and
AI-driven products include Android and Google Certified Smart LED TVs, and
Wi-Fi activated washing machines, the latest Clean Cool range of ACs, and smart
refrigerators with a door-installed LED screen, among others. Haier has an
extensive network of service and distributors with more than 539 service
centers in over 19,000 pin codes across India. It has 20,000 dealers in India,
with about 2,000 being direct dealers and 18,000 being indirect.
Eric Braganza, president,
Haier Appliances India, said at the event, "The home appliances industry
has begun an era of IoT, and new technologies wherein customers are looking for
products which provide a connected and holistic new-age experience. The
products displayed at the event were highlighting Haier's success in the
category of home appliances and consumer durables." He further added,
"The brand seeks to further improve its offerings across categories, along
with a stronger Indian dealer base."
Company officials said Haier
would kick off this year's summer season with the introduction of 29 new air
conditioners to meet its customers ' diverse expectations and desires. This
year in 2020, the company is extending its PuriCool collection of ACs, with an
updated version launching. Other than the built-in iFD air purifier, the newly
valued 5-star range is Wi-Fi allowed and knitted with excellent voice support.
Haier unveiled eight new
washing machine SKUs, including the first-ever Front Load Smart Washing Machine
with the Super Drum. It is not only allowed by Wi-Fi but also boasts the most
massive drum in the industry: 595 mm, making it one of the most potent products
in this category. It is fitted with the latest technologies from Haier's Direct
The brand also introduced
its other Front Load Dual Drum Washing Machine powered Wi-Fi, which can be
controlled through the Haier Smart Home application.
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