The Second Wave of Craft Beers in India: Shift towards the sale of Packaged Craft Beer
- Published | 05 September 2018
Customised Beer is the latest addition in the Liquor market
India: The rise in the use of high-quality fruits in funky or barrel-aged beers is currently an emerging trend in the beer market and will have a positive impact on the future liquor market. The production of small amounts of beer within the brewery that can emphasize on quality, brewing trend and flavour is considered to suit the customer requirements. These small breweries or craft breweries which were set up in India due to the increasing demand for craft beers has now shifted to selling these beers in packaged bottles. Geist, a small craft brewery in Bengaluru, which is been set up as a full-fledged brewery in 2017, in Karnataka, were selling as well as distributing small batches of craft beer within 55 locations in the state. Geist is now planning to bottle these beers and sell it in the market, like the other craft breweries across the country.

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