Godiva Expands into Baking Aisle with General Mills to create premium baking mixes

  • Published | 11 June 2019

Godiva teams up with General Mills for premium baking mixes is anticipated to expansion of their business in bakery industry which will propel the global baking mixes market in the forecast period.


Global: GODIVA, the global leader in premium chocolate announced the launch of premium baking mixes in partnership with General Mills. With this product launch, GODIVA is expanding its footprint into the baking aisle, incorporating the brand's signature chocolate into baking mixes that will assist in creating specialty form desserts at home. The line includes Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte, and Flourless Chocolate Torte. These mixes were created to help at-home bakers make desserts with the addition of ingredients such as eggs and butter, and include a disposable baking dish, specific to each mix. In this particular collaboration, Godiva is bringing a premium halo to the product with its popular dark chocolate, as General Mills provides its expertise in the popular baking mix category.


According to BlueWeave Consulting, rising concern towards the health and preference for natural and organic food products will fuel the global baking mixes market in upcoming years. A baking mix is a vital product like ingredients for professional bakers, helping to ensure quality, ease of use and cost-effectiveness. It used for baking cakes, cookies, and pancakes. Ingredients in baking mixes include baking products such as flour, baking powder, baking soda, yeast, sugar, salt, and more which are all based on functional type. Bake Mixes decided to make baking easy, delicious and nutritious. Baking mixes shorten the preparation times due to which their demand is maximum from working-class mothers moreover it is a hassle-free ingredient shopping trip. It helps in cater to particular dietary needs, such as gluten-free baking mixes or kosher baking mixes. Health concerned consumers are aware of side effects caused by added chemical preservatives will trigger the baking mixes market in the next few years.


According to BlueWeave Consulting‘s upcoming report, Titled-“Global Bakery Mixes  Market, By Type (Cookie & Biscuit Mixes, Cake & Muffin Mixes, Bread Mixes, Pancake & Waffle Mixes and others), Functional (Gluten Free, Vegan, Organic, Sugar-Free, Paleo and others), By distribution(Departmental and Traditional Grocery Store, Convenience Stores and Online Channels) and By Region, Size and Forecast 2015- 2025”- Global Bakery Mixes  Market is expected with grow with a significant rate in forecast period, 2019-2025, owing to rising number of consumers moving away from the artificial ingredients, sweeteners, and preservatives. Offering convenience, due to the reduced preparation time and all-in-one ingredient formulation are some of the factors resulting in the popularity of baking mixes among consumers. Moreover, growth in disposable income and rising population are a few factors contributing to the growth of the baking mixes market in the forecast period.