Goodyear Takes the Lead in Safe and Sustainable Tire Technology at CES 2024

  • Published | 18 January 2024

The Consumer Electronics Show (CES) 2024, which took place from January 9th to 12th in Las Vegas, Nevada, proved to be a whirlwind of innovation and futuristic concepts. Groundbreaking advancements in artificial intelligence (AI) and mind-blowing mobility solutions were among the highlights, showcasing the ever-evolving landscape of technology and its potential to shape people's lives.

Goodyear Safe and Sustainable TireAt CES 2024, The Goodyear Tire & Rubber Company showcased its leadership in tire technology with the unveiling of the ElectricDrive 2, the latest addition to the ElectricDrive tire family. This all-season electric vehicle (EV) tire integrates sustainable materials, improved rolling resistance, and extended tread life to optimize overall EV performance for drivers. Representing a significant stride in Goodyear's sustainability initiatives, each ElectricDrive 2 tire is composed of at least 50% sustainable materials by weight.

In response to consumer insights gathered through recent EV research, Goodyear identified a preference among EV owners for a quiet ride and superior wet road performance in their tire selection. Addressing these priorities, the ElectricDrive2 incorporates SoundComfort Technology, serving as an embedded sound barrier to reduce interior vehicle noise. The tire's asymmetric tread pattern ensures confident handling in diverse road conditions, be it wet or dry.

David Reese, Vice President of Product Development at Goodyear Americas, highlights the company's dedication to meeting the rising demand for electric vehicle (EV) tires. The ElectricDrive 2, designed with over 50% sustainable materials, prioritizes enhanced traction and a quiet ride, addressing the preferences of EV drivers.

Scheduled for availability in the U.S. from May 2024, the ElectricDrive2 will be offered in 17 sizes tailored to accommodate various consumer EV sedans and CUVs, including popular models from Tesla, Ford, Chevy, Audi, and more. The tire encompasses several notable features and benefits, such as SoundComfort Technology, sustainable materials, an optimized asymmetric tread pattern for enhanced grip, a durable tread compound for extended tire life, and an aerodynamic sidewall that minimizes aerodynamic drag and rolling resistance.

Goodyear's introduction of the ElectricDrive2 not only addresses the performance expectations of EV drivers but also sets a new standard for professionalism, emphasizing safety, and environmentally conscious tire technology.

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