Kaya undergoes brand revamp to target young consumers
- Published | 26 November 2018
Company drops ‘Skin’ from its brand name, invests INR 15 crore in revamping its clinics, besides introducing hair-care treatments, including spas and transplants
India: Kaya Skin Clinic, Marico's wholly-owned subsidiary, has launched its new brand identity. It includes a revamped logo, new tagline, fresh market positioning, and change in the overall look-and-feel. This rebranding will be rolled out across all Kaya Skin Clinics in India, and be visible across its product packaging and advertising.![Skincare Product Skincare Product](https://www.blueweaveconsulting.com/wp-content/uploads/2018/11/Skincare.jpg)
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