LG ventures into Portable Air purifier segment in India

  • Published | 02 August 2019

LG has introduced mini portable air purifier and water purifier with stainless steel which will directly influence air purifier market

The venture is going to strengthen the LG presence in the home appliances and air solutions category in the country. The air purifiers would be manufactured at LG India's plant at Greater Noida.

Priced at Rs 13,990, the firm has launched the premium range of five air purifiers which would be introduced across the country soon. It has started selling the products in Chennai from July 1. The company has added additional features such as Wi-fi enabled fan is equipped with the latest technologies with Amazon's Alexa and Google Assistant compatibility, along with its IoT platform LG SmartThinQ allowing users to control remotely via mobile.

In January, CK Birla group firm Orient introduced 'Aeroslim' which was the industry's first internet of things (IoT)-enabled smart air purifier. It also has 'mosquito away' technology besides the sleep mode that adjusts fan speed during the night. In august among the other new products LG will also introduce the Puricare Mini, Air purifier weighs 530 gm and can easily fit in the glass holder of a car or to be carried in arms. Priced at Rs 15,990.

According to Blueweave Consulting, a rise in carbon footprints due to the suburbanization and industrial development is leading to poor breathing and air quality which is driving the air purifier market. Global warming and Pollution due to lack of trees triggers poor health conditions which led to the significant decision of discovering air purifiers. The portable purifier market is expected to have momentous growth in the coming years as it has many advanced features which removes   air pollutants from room to provide a healthy environment. Rising health concerns and disposable income has created opportunities for the portable air market. Expanding the urban population is also favoring the air purifier market.

According to BlueWeave Consulting’s report titled “Air Purifier Market By Technology Type (HEPA Technology (High-Efficiency Particulate Air), Activated Carbon Technology, UV Technology, Negative Ion And Others), By Product Type (Portable Air Purifiers,Whole-House Air Purifiers And Cleaners, Electrostatic Precipitators, Smart Air Purifier And Others), Distribution Channel (Online Distribution Channel And Offline Distribution), End-Use (Residential, Commercial And Industrial)–Industry Analysis, Size, Share, Growth, Trends, And Forecast,2018-2024

The market study reveals that the Global Air Purifier Market is expected to grow with a CAGR of over 32.4% during the forecast period, 2018-2024 in terms of value.  The adoption of air-purifier in automobiles is comparatively higher in Asia-Pacific than in other regions. This owes to the fact that developing countries in Asia-Pacific are largely affected by air pollution. Governments along with automobile manufacturers are taking initiatives to promote the technologies that will help in reducing the harmful effects of toxic air. Asia-pacific is the region with fastest growing economies such as China and India, with the former accounting for more than 60% of the Asia-Pacific in-vehicle air purifier market revenue. Also, the vehicle production in this region is the highest in the world and is estimated that Asia-Pacific would show promising growth in the air purifier market

Global Smart Air Conditioner Market Size, By Product Type (Window AC, Split AC, Packaged AC,Central AC), By Applications (Commercial, Residential And Others), By Region(North America, Europe, Asia Pacific, Middle East & Africa And Latin America); Growth Potential, Trends Analysis, Competitive Market Size And Forecast, 2019-2025

The global Smart Air Conditioner market is estimated to grow at a significant rate, during the forecast period 2019-2025. Smart air conditioners are highly efficient air conditioner which has built-in Wi-Fi and user interface to allows advanced controlling like many other smart devices; a smart AC allows to access and control all its functionality via an app. Moreover, this enables to turn the air down right before anyone gets home on a hot day or turn it up which also helps in reducing energy waste, thus also reducing energy costs as well. Increasing disposable income coupled with changes in standard of living of the consumers are vital factors expected to encourage the growth of the global Smart Air Conditioner market in the upcoming period.