Mars Incorporated is to acquire majority stake in Nutrition supplement business Foodspring

  • Published | 05 July 2019

Mars is betting on sports nutrition business through acquisition of a majority stake in Foodspring which is expected to propel the global sports nutrition market over the forecast period 

Global:  Mars, Incorporated announced that it has signed a definitive agreement to purchase a significant majority stake in foodspring, a German company selling protein shakes, snacks, bars, beverages, and supplements directly to consumers. After the agreement, Foodspring will become part of the company's health foods segment Mars Edge, it will remain a standalone business and continue to be headquartered in Berlin. Foodspring is now one of the largest and fastest growing nutrition businesses in Europe, with currently six focus countries and 130 Associates. Its product line and its online platform could help Mars expand both its presence in personalized nutrition and its geographical reach. Foodspring is a premium brand that offers on-trend, evidence-based and data-driven products for consumers with needs around sports performance, healthy living and shape. Foodspring offers protein shakes, supplements, snacks & bars, muesli & porridge, smart cooking solutions and a range of beverages.

According to BlueWeave Consulting, the rise in demand for various kinds of organic quality based protein powder and pastured milk for dietary supplements among athletes are expected to influence the global sports nutrition market over the forecast period. Sports nutrition plays a key role in optimizing the beneficial effects of physical activity of any professional athlete to improve mental and physical health. Further, sports nutrition plan to help in both food and hydration integral to the performance, however, tailored nutrition can help to increase energy levels, promote good health, and help manage weight, improve concentration, develop body composition and growth, and enhance recovery.

Additionally, it helps in the life of any athletes and normal person during exercise such as allows to train harder longer, delays onset of fatigue, Improves body composition and strength, enhances concentration, prepares the body for the next day’s work out, helps maintain healthy immune function and reduces the potential for injury. Increasing awareness among consumers regarding health & fitness alertness coupled with the importance of protein dietary is anticipated to foster the global Sports Nutrition market in the upcoming years.

According to BlueWeave consulting’s report Titled-“ Global Sports Nutrition Market, by Product Type(Powder, Drinks, Food, Capsule & Tablets, Energy bars), by Content (Isotonic, Protein, Carbohydrate, Others) by End User (Athletes, Bodybuilders,Recreational Users)by Distribution Channel (Specialty Stores, Retail Stores& Online Stores) by Region (North America, Europe, Asia Pacific, Middle East & Africa), Size and Forecasts, 2015 – 2025”- Rising awareness regarding fitness along with the establishment of fitness centers like gym, fitness clubs, yoga centers, and other facilities endorsing sports nutrition products are anticipated to contribute hugely to the increasing demand of sports supplement and other related products over the forecast period. 

Additionally, the major factors driving the demand for sports nutrition products are rapid urbanization rise in disposable income of the consumers, innovation in product technology along with the increasing sales outlets.