Salesforce is buying data visualization company Tableau
- Published | 17 June 2019
By acquistion
of Tableau by Salesforce will enhance their business in data analytics and
business intelligence market which will propel the global data visualization
market in the future timeline
Global: Leading CRM provider
Salesforce had agreed to acquire Tableau, a staple of the data visualization
market, at $15.7 billion to strengthen its stance in the data analytics and
business intelligence fields. Tableau, which provides easy-to-use tools for
visualizing and organizing data. Salesforce is the latest big tech firm to
carve itself a role in helping businesses analyze data and make smarter
decisions. The deal promises to escalate the competition between Salesforce and
Microsoft, which competes with Tableau through its Power BI data visualization
and business intelligence technology. Tableau has about 86,000 business
customers, including Charles Schwab, Verizon (which owns TC), Schneider
Electric, Southwest and Netflix. Tableau will operate as an independent
subsidiary and stay headquartered in Seattle. Salesforce is based in San
Francisco. The addition of Tableau will accelerate the ability of Salesforce to
deliver customer success by enabling a truly unified and powerful view across
all of a customer’s data.
According to BlueWeave Consulting, The increasing emphasis on
measuring the performance of every operation across an organization to get
daily or intra-daily view of their performances will enhance the demand of data
visualization software in next few years. Data Visualization software helps
decision-makers to analyze and easily grasp huge amounts of data through
interactive visualization tools. It displaying data in more sophisticated ways
like infographics, dials and gauges, geographic maps, sparklines, heat maps,
and detailed bar, pie and fever charts. It helps in standardize data and
analytics and making data-driven insights available to workers throughout an
organization.
Data visualization software helps
end-users to save time by enabling quick decision-making by providing a
multi-perspectives view of business performance and operating dynamics. They
are typically easier to operate than traditional statistical analysis software
or earlier versions of BI software. This has led to a rise in lines of business
implementing data visualization tools on their own, without support from IT.
Rapid developments in the field of big data coupled with growing size and
complexity of data across the globe are major factor expected to influence the
data visualization market in upcoming periods.
According to BlueWeave Consulting‘s upcoming
report, Titled-“Global Data Visualization Market by Organizational Department
(Executive Management, Marketing, Operations, Finance, Sales), by Delivery Mode
(On-premise, Cloud), by Industry Vertical (BFSI, IT& Telecommunication,
Retail/e-Commerce, Education, Manufacturing, Government) and By Region, Size
and Forecast 2015- 2025”- Global Data Visualization Market is expected
with grow with a significant rate in forecast period, 2019-2025, owing to technological
advancements and flexibility in business intelligence solutions are flagging
the need for data integration and data analysis across varied industry sectors.
Moreover, the rising need for decisions to be made in a short span of time
requirement of tools to help derive analytical information from large chunks of
unorganized data in a quick turn-around time will foster the global data
Visualization Market in the forecast period.
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