Consumer Durables

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The consumer durables industry has always exhibited impressive growth despite strong competition and constant price cutting. There exists a very strong correlation between demand for durables and income. Consumer Appliances can be further categorized into Brown Goods (Mixers, Grinders, Microwave Ovens, Iron, Electric Fans, Cooking Range, Chimneys) and White Goods (Kitchen Appliances, Refrigerators, Washing Machines, Air-conditioners, Speakers and Audio Equipment).