Global Electrolyte Mixes Overview
beverages, or sports drinks, help replenish electrolytes, water, and energy
lost during workout. These drinks often contain sodium, magnesium, potassium,
and calcium, which help combat dehydration, avert muscle cramping, and delay
fatigue. They help in supporting a healthy cardiovascular system, besides regulating
blood pressure and balancing tissue fluid, helping with occasional symptoms of
dehydration after excessive diarrhea, vomiting, or sweating.
Global Electrolyte Mixes Market Trends
Surge in the Number of Health-Conscious
Consumers Driving Sales
of the prominent aspects that continue to influence global developments in the
drinks industry is the ever-changing consumer behavior around the world.
Electrolyte mixes are a major trend that has emerged in the beverage industry.
Despite the fact that industry innovation has been steady over the last decade
and continues to this day, few brands are focusing on increasing the health component
of their products in order to appeal to the growing health-conscious population
with the health and fitness industry growing at an alarming rate, functional
waters containing electrolytes have been growing in popularity around the
world. Several notable companies have joined the market in recent years,
sensing the increasing demand for fitness products. Furthermore, the consumer
understanding of the benefits of electrolyte use has resulted in a significant
increase in overall demand for electrolyte mixes around the world. A growing
number of health-conscious buyers, as well as a growing number of customers
participating in a variety of athletics and outdoor sports activities, has
sparked global demand for electrolyte mixes.
factors expected to accelerate the growth of the electrolyte mixes market
around the world include an increase in the number of health-conscious
customers around the world, engaging marketing campaigns, and a growing
emphasis on launching electrolyte mixes with ground-breaking packaging.
Adoption of Innovative Marketing
to the increasing demand for these mixes and health-related items, a range of
well-known brands as well as small-scale businesses have entered the global
market, resulting in increased market competition. Various brands are also
engaged in R&D activities to expand the overall effectiveness and quality
of their products. Additionally, beverage firms are diversifying their product
range to reinforce their foothold in the competitive market. For instance,
Gatorade introduced Bolt24 to progress its sales and boost more consumers to
drink regardless of their fitness routine. Also, Gatorade launched a new
product line, Power Water and Ultra. The product, Gatorade Ultra, consists of
50% more electrolytes than the classic version of the Gatorade.
in 2020, Liquid I.V. launched new electrolyte drink mix that emphases on
improving hydration. The move is expected to increase the company's market
share in the United States. The electrolyte drink is projected to be sold on
both offline as well as online distribution channels.
Use of Electrolyte Drinks can have Negative Impact on Health
consumption of electrolyte beverages has been linked to health risks such as
excessive urination, insomnia, and irregular heart rhythms, which is a major
market restriction. Increased electrolyte consumption can result in the
- Hypercalcemia is a condition in which the calcium level in blood is above
normal. Too much calcium in blood can weaken bones, create kidney stones, and
interfere with how your heart and brain work.
Hyperchloremia is an electrolyte disturbance in which there is an elevated
level of the chloride ions in the blood.
Hypermagnesemia - Hypermagnesemia
is an electrolyte condition in which the blood contains an excessive amount of
magnesium. Weakness, confusion, slowed breathing and slowed reflexes are all
symptoms of this condition.
Hyperphosphatemia - Hyperphosphatemia
is an electrolyte condition in which phosphate levels in the blood are
abnormally high. The majority of people with this disorder have no symptoms,
while others experience calcium deposits in their soft tissue.
Hyperkalemia - Hyperkalemia
is the medical term for a higher-than-normal potassium level in the blood.
Hypernatremia - The
medical term for getting too much sodium in the blood is hypernatremia.
increasing occurrence of coronavirus had only a minor impact on the overall
growth global electrolyte mixes market. Several customers, such as athletes and
fitness industry professionals, have become aware of these mixes and have
continued to consume them for improving overall body fitness owing to which
there has been a gradual increase in the demand for electrolyte mixes. Due to
the COVID-19 pandemic, store-based sales were poor, but online distribution saw
an increase in volume. The opening of gyms, ongoing sporting matches, and
football leagues all contributed to the market's growth in the post-pandemic
Electrolyte Mixes Market: By Product Type
Based on product type, the global
electrolyte mixes market is bifurcated into RTD beverages, electrolyte powders,
tablets, and others. RTD beverages dominated the market in 2020 with a remarkable share in
the market and was worth USD 355 million and projected to
grow the same in the forecast period. This growth can be attributed to RTD
beverages' potential to save time, and their widespread use by athletes
and fitness enthusiasts. Electrolyte powders accounted for the second-largest
share of the global electrolyte market and this trend is expected to
continue in the coming years.
Electrolyte Mixes Market: By Sales Channel
Based on sales channel, the
global electrolyte mixes market is grouped into store-based and
non-store-based. The store-based segment held the largest share in the market
in 2020 with a market value of USD
This growth can be due to the fact that consumers can see whether a product is
original or not and can request discounts. Furthermore, a wide variety of goods
are available in store, in various flavors and weights, which aids the consumer
in purchasing, thus, driving the market growth for store-based distribution
Electrolyte Mixes Market: Regional Insights
Geographically, the electrolyte
mixes market is categorized into North America, Europe, the Asia-Pacific, the
Middle East & Africa, and Latin America. North America leads the
electrolyte mixes market and is expected to maintain its dominance during the
forecast period. The involvement of major players, technological advancements,
rising awareness among individuals, and high demand for beverages in the sports
and fitness industry are all contributing to the industry's growth. The
European market for electrolyte mixes is the second-largest in the world.
The presence of leading players in this marketspace greatly decreases
the opportunities for new entrants to the market as it is difficult to match
the high capital requirements. Some of the key players include PepsiCo, The
Coca Cola Company, LyteLine, LLC, Vega (CA), Ultima Health Products, Inc.,
Nunn, Non-Acidic Beverages LLC, FDC Limited, Ipro Sport Holdings and Skratch
Labs, others prominent players. In order to improve their production
capability, product portfolio, and provide competitive differentiation,
companies are increasingly participating in acquisitions, alliances, and
June 2020, Nuun launched a new product to improve its
product portfolio. Nuun has gone all in with a start-to-finish line of
nutrition that is made for the long/intense workouts. Nuun’s new Prime is
intended to be a pre-workout supplement that helps prepare you for longer/more
June 2020, Gatorade, a Pepsi Brand, announced that the
company is all set to launch a new product line, Power Water and Ultra. The new
product, Gatorade Ultra, consists of 50% more electrolytes than the classic
version of the Gatorade.
Scope of the
Historical data – 2016-2020
Base Year – 2021
Forecast – 2021 –
Revenue in USD
Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, China, India, Argentina,
By product type, sales channels, and region
Key Players for
Market Includes: PepsiCo,
The Coca-Cola Company, LyteLine, LLC, Vega (CA), Ultima Health Products,
Inc., Nunn, Non-Acidic Beverages LLC, FDC Limited, Ipro Sport Holdings, and
Skratch Labs, others prominent players
Pills & Capsules
Hypermarkets & Supermarkets
of the World
is the market size of the global electrolyte mixes market in 2020?
Answer: The global electrolyte mixes market was worth in 2020.
are the major factors driving the growth of the global electrolyte mixes
major factors driving the growth of the global electrolyte mixes market are surge
in number of health-conscious consumers to drive sales and consumers turn to
electrolytes to prevent dehydration; product sales to grow in upcoming period.
are the key players in the global electrolyte mixes market?
Answer: The key
players in the global electrolyte mixes market are PepsiCo, The Coca Cola
Company, LyteLine, LLC, Vega (CA), Ultima Health Products, Inc., Nunn,
Non-Acidic Beverages LLC, FDC Limited, Ipro Sport Holdings and Skratch Labs,
others prominent players.
product type accounted for the largest share in the global electrolyte mixes
Answer: RTD beverages accounted for the largest share in the
global electrolyte mixes market.
what CAGR the global electrolyte mixes market is growing?
Answer: The global electrolyte mixes market is growing
at a CAGR of 11.07%.