- December 2019 |
- Information and Communication Technology (ICT) / Digitalization & Internet Of Things (IOT)
Global Digital Signage Market by Product Type (video screens, video walls, transparent LED screens, kiosks, digital posters, and others), by Application (hospitality, retail, entertainment, corporate, stadiums and playground, banking, education, transport, and healthcare), by Offering (hardware, software and services), By Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America); Trend Analysis, Competitive Market Share & Forecast, 2015-2025
Global Digital Signage Market: Overview
Digital signage is a type of electronic signage that is specifically used for showcasing the multimedia content for engaging audiences and viewers. The modern digital signage has a controller that makes use of the digital connection in order to provide the best output signal to the digital displays including LCD panels or plasma screens. The digital signage system even includes a playback device which utilizes the digital storage medium such as a hard drive that helps in storing the digital content locally. This ensures a smoother playback. In other cases, the devices could be controlled remotely over the Internet for enabling schedule changes, compliance reporting, and content updates.
The rise in the number of public infrastructure, transport networks, and other new commercial buildings, especially in the emerging economies is influencing better opportunities in the current market scenario. The digital signage is utilized in different public transportation modes to entice the attention of various on-the-go viewers, offering context awareness and real-time location related to the traveler advertising and information. Also, it is becoming a common standard in different educational facilities, with corporate campuses and schools facilitating the digital signage systems.
The digital signage systems reduces the issue of frequent compatibility and interoperability between displays and media players. Furthermore, the digital signage boards are highly extensively used as departure and arrival boards in airports and is commonly known as Flight Information Display Systems (FIDS).
Choosing the outdoor digital signs for business is one of the best decisions that a business owner could ever make. Currently, the use of digitized outdoor displays could be seen in various types of businesses such as bars, restaurants, museums, banks, airports, stadiums and several other places. This type of technology is used by almost every established business ventures, enterprises, and retail outlets. Digital screens prove to be the most flexible banners in the world. These digitalized banners are available in different sizes and shapes. For instance, there are free-standing kiosks, multi-screen video walls, single large-format screens, shelf edge displays and others. One can easily choose any one of the combinations that would suit the business requirement.
Global Digital Signage Market: Type Insight
The Global Digital Signage Market is segmented on the basis of its product type, application, offering, and regional demand. Based on its product type, the market is bifurcated into video...