- March 2021 |
- Food and Beverage / Food
Global Processed Snacks Market- By Product (Potato Chips, Extruded Snacks, Nuts & Seeds, Popcorn, Pretzels, Chocolates, Sweet Biscuits, Snack Bars, Sweet Baked, Fruit Snacks, Meat Snacks, and Others), By Distribution Channel (Supermarket/ Hypermarket, Independent Retailers, Convenience Stores, Service Station, and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa); Trend Analysis, Competitive Market Share & Forecast, 2016-2026
Processed Snacks Market- Industry Trends & Forecast Report 2026
The global processed snacks market was worth USD 390.3 billion in 2020 and is further projected to reach USD 493.8 billion by 2026, growing at a CAGR of 4.2% during 2021-2027 (forecast period).
The shift in consumer eating habits is one of the major factors driving the market for processed snacks around the world. Processed snacks are more compact and less perishable than prepared foods. Other than preservatives and sweeteners, packaged snacks typically contain appealing ingredients such as peanuts, honey, dry fruits, and chocolates, allowing them to be relished any time of the day. Thus, processed snacks are gaining an edge over prepared foods.
Health and wellness-conscious consumers nowadays are turning to healthier snacks to avoid excessive calories, trans-fats, sugar, sodium, and other refined ingredients. Therefore, packaged snack vendors are coming up with vegan and plant-based snacks with high-protein content and low calories to cater to the taste of their health-conscious consumers.
Source: BlueWeave Consulting
Global Processed Snacks Market Forecast and Trends
One of the major factors driving the market for packaged snacks around the world have been the shift in consumer lifestyle. As there is an increasing trend in urbanization, more people are getting employed, which in turn is impacting their work-life balance. Therefore, processed snacks are usually designed to be more compact and less perishable than prepared foods to help consumers suppress their appetite in between the work. According to the World Bank, around 3.49 billion people were employed in 2020, which in turn increased the demand for the processed snacks.
Moreover, changes in lifestyle and consumer taste are also transforming the way they shop for food and drinks and consume them. This is particularly true for Millennials as they prefer fresh and experiential snacks of various flavors, textures, and ingredients. The Millennials are also more inclined towards consuming sustainable and organic processed food.
Aggressive Marketing and Promotional Campaigns
Processed snack manufacturers invest a huge amount in their promotional and marketing campaigns to attract the younger generation. For instance, McCain launched a USD 3.03 million campaign portraying the power of chips to unify families. It launched its "We are family" series featuring families from around the UK at the dinner table as they discuss Brexit....