Rising Health Awareness and Increasing Consumer Demands for Clean Label Food Products Boosting Sales of Food Colors Market

Published | March 2019

Food colors are used to enhance the aesthetic value of foods. The global food colors market is primarily driven by the increasing demand from the bakery & confectionery and the beverages industry. For example, betanin, a natural food colorant, is used for its antioxidant properties. Similarly, red sandalwood offers wound healing properties and is used in ayurvedic treatment. Consumers are highly skeptical about artificial flavors. As consumers become increasingly aware of the side effects of consuming synthetic raw materials, food and beverage makers are concentrating on producing food and beverages with a clean label to maintain. Natural Food Colors are extracted from natural sources like vegetables, plants, and insects.

The sale of natural food colors have observed a sheer proliferation with the rising consumer preference for natural ingredient-based food products over artificial variants. The paradigm shift from synthetic to clean label and natural food ingredients are giving global natural food color makers opportunities to grow. Additionally, Governments are also imposing strict rules and regulations pertaining to the usage of the clean label and eco-friendly food and beverage products.  Many key players are adopting revolutionary microencapsulation technique in color delivery system though formulating the end product. For the stabilization, protection, and slow release of core materials this technique is used. Additionally, food colors industry is benefitting from an increased consumption of frozen and processed food, notably in developing regions of the Asia Pacific and Latin America.

Natural Food Colors is projected to be the leading segment of the overall food colors market during the forecast period.

Natural colors are used to give color uniformity and consistency to food. The demand for natural color is increasing significantly due to the growing awareness among consumers regarding health benefits. Natural colors are free of Genetically Modified Organisms (GMO) and allergens. The market for synthetic food colors is projected to have significant growth on account of growing product use by consumers across the developing economies. The basic application of synthetic food colors or artificial food colors include coloring of food items, pharmaceutical, and cosmetic industries. Synthetic food colors are expressed and manufactured in accordance with the International food color quality standards. Growing awareness regarding the harmful effects of artificial colors and the chemical utilized in the manufacturing of such colors are substantially raising the demand for natural food colors in numerous end-use industries.

Europe constituted the maximum share in the in the global food colors market during the forecast period.

Europe dominates the overall food colors market followed by North America during the forecast period. Owing to the stringent rules & regulations regarding the use of artificial food colors, increased awareness about safe food color and products among consumers, and the health benefits provided by natural food colors. Asia-Pacific is projected to be the fastest growing region in the food color market due to the high demand from emerging economies like India, China, and South Korea.

Global Food Colors Market Competitive Landscape

Companies such as Archer Daniels Midland Company, Kalsec Inc., FMC Corporation, DOHLER Group, Sensient Technologies Corporation, Naturex S.A., Danisco, GNT Group, Lycored Ltd, Dowdupont, Fiorio Colori, Chr. Hansen Holding A/S are the leading player of food color market globally.

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The in-depth analysis of the report provides the growth potential, upcoming trends and statistics of Global Food Colors Market size & forecast. The report promises to provide state-of-the-art technology of food colors and industry insights which help decision makers to take sound strategic decisions. Furthermore, the report also analyzes the market drivers and challenges and competitive analysis of the market.

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