Global Chewable Vitamins and Supplements Market, Source(Animal-based, Plant-based), Product(Single Vitamin Gummies, Multivitamin Gummies, Probiotic Vitamin Gummies), Consumer Demography(Children, Adults), Packaging(Bottles and Jars, Stand-up Pouches, Other Packaging Types), Sales Channel(Store Based, Online), By Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America); Trend Analysis, Competitive Market Share & Forecast, 2020-2026

January 2021
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global chewable vitamins and supplements market

Global Chewable Vitamins and Supplements Market Size – Industry Trends & Forecast Report 2026


The Global Chewable Vitamins and Supplements Market has reached USD in 2019 and is further projected to reach USD by 2026, rising at a CAGR of throughout the forecast period. 

The surge in the frequency of dysphagia, rise in consumer mindfulness concerning preventive healthcare and rise in occurrence of vitamin deficiency drive the growth of the Global Chewable Vitamins and Supplements Market.

Source: BlueWeave Consulting

Global Chewable Vitamins and Supplements MarketOverview:


Vitamin supplements are consumed to raise the intake of vital nutrients in a consistent diet. These additions are provided as single vitamins or blends. They are accessible in the form of pills, chewable tablets, powders, and liquids.

The rising popularity of Chewable vitamins among children as well as adults is projected to boost the market during the prediction years. Moreover, the rising demand for dietary supplements due to their health benefits is also anticipated to surge the demand for gummy vitamins during the prediction period. Furthermore, the problems of pill fatigue among adults can also be resolute through the use of gummy alternatives thereby adding to the market demand. However, lack of mindfulness about the gummy vitamins coupled with the existence of excessive sugar in the products is expected to be some of the major restrictive factors of the global Chewable Vitamins and Supplements market.  



Global Chewable Vitamins and Supplements Market Forecast and Trends


Growth Drivers 


Imbalance of Nutrient and Sugar Level in Gummy Formulations Could Impede Sales

Seeing the 'flavor' feature of gummy vitamins to be the foremost success factor for their uptake, the very constituent - sugar - that improves their taste could pose as a danger of cavities amid children. It is also worth noting that, the negative influence of consuming gummy vitamins, on a recurrent basis, doesn’t only show on children’s health. According to the American Heart Association, the consumption of added sugar should not beat 150 calories in a day, among men, and 100 calories in a day, for women. However, the flavorful nature of gummies could lead to their overconsumption, which, coupled with the lack of knowledge about high doses, could worsen the health of diabetic, obese, and individuals woe from high cholesterol levels.


Highly Nutritious Gummy vitamins and supplements with an emphasis on Taste & Texture

Better demand for gummy vitamins has been seen in current years, leading to the unveiling of various ingredient-specific goods. Gummy vitamins that are developed with probiotics have increased high traction over the last few years. The health welfares of probiotics in terms of providing dietary add-ons, immunity, increasing digestion competence, and healthy aging have made gummy vitamins one of the chosen products among consumers. Research studies have provided understandings concerning the helpful effects of probiotics in numerous health conditions such as diarrhea, irritable bowel syndrome, ulcerative colitis, vaginal infection, and urinary tract infection, amongst others. Furthermore, the tasty taste of gummy vitamins has been the main inducement in contrast to other less-appetizing tablets.


Impact of COVID-19 in the industry


Since the COVID-19 eruption, the request for nutraceuticals and vitamin additions has increased exponentially, as more and more customers are now trying to increase their protection to fight against the SARS-CoV-2 infection. Also, the decline in consumption of meat, seafood, and poultry products universally has increased the fondness for a plant-based vitamin supplement, leading to healthier market development in current times. Several vitamin supplements with immunity-enhancing properties are available in the market and are perceiving more sales post the arrival of the novel coronavirus, to bring down the danger of the infection.



Global Chewable Vitamins and Supplements Market: By Product 


Based on the product, the Global Chewable Vitamins and Supplements Market is divided into Single Vitamin Gummies, Multivitamin Gummies, Probiotic Vitamin Gummies. The multivitamin segmented is probable to be the leading section during the estimated years. The rising intake of multivitamins crosswise the globe has led to the growth of new tastes and shapes which is predictable to act as a main motivating factor funding the development of the segment.



Global Chewable Vitamins and Supplements Market: By Consumer Demography


By end-user, the chewable vitamins and supplements market is divided into child and adult. Among them, the child section accounted for the highest market share in 2018. To sustain constant sales of additions for children, manufacturers are presenting low sugar content-based supplements. On the other hand, the adult section is predictable to reach USD 6,618.5 million by 2028 to meet nutritional necessities.


Global Chewable Vitamins and Supplements Market: By Packaging


The bottles & jars segment dominated the global market, based on packaging type, in 2019. This is due to the air-tight features accessible by the lid of these bottles & jars, which helps protect the conformation of gummies inside and prevent contamination or damages from the exterior environment. Bottles & jars available in plastic and glass forms are also easy to carry or transport.



Global Chewable Vitamins and Supplements Market: By Distribution Channel


The store-based segment accounts for the major share in the global market, in 2019, in terms of value. The store-based section includes hypermarkets & supermarkets, drugstores, pharmacies & specialty stores, and others, which include convenience stores, general stores, and grocery stores. Manufacturers of gummy vitamins prefer selling through these channels owing to their extensive reach crosswise regions and countries, catering to the demands of a larger customer base. Additionally, with the surge in the number of store-based channels, the sales and demands for these gummies are predictable to rise. Therefore, the store-based section is projected to record positive growth and has an enormous potential to tap new customers throughout the forecast period.


Global Chewable Vitamins and Supplements Market: Regional insights

Based on region, North America donated to the major share in 2018, accounting for nearly half of the total market share, and is estimated to maintain its lead position during the forecast period. This is due to the acceptance of advanced strategies by leading players to sustain in the highly competitive market. However, Asia-Pacific is projected to see the maximum CAGR from 2019 to 2026. This is owing to a rise in health awareness among people and acceptance of a healthy lifestyle that allowed an increase in day-to-day ingesting of gummy vitamins.

Source: BlueWeave Consulting


Recent Development


·         December 07,2020 - Bayer and Atara Biotherapeutics enter strategic collaboration for next generation, mesothelin-targeted CAR-T cell therapies for solid tumors.


·         Dec. 28, 2020 - Myovant Sciences (NYSE: MYOV) and Pfizer Inc. (NYSE: PFE) today announced a collaboration to develop and commercialize relugolix – a once-daily, oral gonadotropin-releasing hormone (GnRH) receptor antagonist – in oncology and women’s health in the U.S. and Canada.


Competitive landscape


Key players in the Chewable Vitamins and Supplements Market include- Bayer AG., Church & Dwight, Inc., Pfizer Inc., Pharmavite LLC, The Honest Company, Inc., Olly Public Benefit Corporation, SmartyPants Vitamins, Hero Nutritionals LLC, Bettera Wellness, and Ion Labs, Inc. and other prominent players.           



Scope of the Report

Scope of the Report

By Source

Ø  Animal-based

Ø  Plant-based

By Product

Ø  Single Vitamin Gummies

Ø  Multivitamin Gummies

Ø  Probiotic Vitamin Gummies

By Consumer Demography

Ø  Children

Ø  Adults

By Packaging

Ø  Bottles and Jars

Ø  Stand-up Pouches

Ø  Other Packaging Types

By Sales Channel

Ø  Store Based

Ø  Online

By Region:

Ø  Asia Pacific

Ø  North America

Ø  Europe

Ø  Middle East & Africa

Ø  Latin America



Years Considered

Historical data – 2016-2019

Base Year – 2019

Forecast – 2020 – 2026

Facts Covered

Revenue in USD Billion

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, Argentina,AUAE, South Africa, Saudi Arabia

Product/Service Segmentation

BySource,ByProduct,By Consumer Demography, By Packaging,By Sales Channel,By Region

Key Players

Key players for Chewable Vitamins and Supplements Marketincludes:Bayer AG., Church & Dwight, Inc., Pfizer Inc., Pharmavite LLC, The Honest Company, Inc., Olly Public Benefit Corporation, SmartyPants Vitamins, Hero Nutritionals LLC, Bettera Wellness, and Ion Labs, Inc.and other prominent players.   




We've been tracking the direct impact of COVID-19 on this market, and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Contact our sales team for more details at

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