Data Broker Market: An Overview
A Data Broker collects
Information about Individuals from private sources and public records including
census and change of address records, driving records and motor vehicle,
User-contributed material to social networking sites, media and court reports,
consumer purchase histories, voter registration lists and terrorist watch
lists, bank card transaction records, health care authorities, web browsing
The global data broker
market is expected to witness a significant growth over the forecasted period
from 2020-2026 projecting a CAGR of 15.67 percent. The growth of the market is
majorly attributed to factors such as increasing demand for various data based
information regarding consumers, technical data related to weather, natural
events, different organizations, natural events, drug studies and real estate
information among others. The competency levels in the market have been
compelling the companies and organizations to approach various data brokerage
firms for necessary, relevant and customize data based information to formulate
their marketing strategy in a more viable form.
Data Broker Market: Market Dynamics
Data brokers usually source
information from an array of secondary sources and compile them to drive
detailed profiles of enquired entities. The companies get their revenue by
selling the compiled information to other entities. According to Federal Trade
Commission, the data brokers collect personal information about consumers from
wide range of sources and provide for a variety of purposes and including
verifying an individual identity, marketing products and detecting frauds. The
factors affecting the growth of the market are proliferation of digitization
and upsurge demand of operational management system by several end users.
The data broker market is
neither homogeneous nor regulated in most regions. Global Data Broker Market
overs a wide range of financial services firms, retail companies,
telecommunications, individual consumers, real estate companies, power and
energy industry and automotive industry among others. The data related
information is usually collected for the purpose of research and forecast. The
increasing growth of business intelligence and analytics and internet of things
are two key factors expected to drive the growth of the market in the
forecasted year. Additionally in 2019 growing competition across retail and
BFSI industries and increasing digitization of business functions has been
driving the expansion of market.
Data Broker Market: Market Segmentation
On the basis of Data Type,
the Global Data Broker Market can be segmented as Consumer Data and Business
Data. On the basis of End-User Industry, the Global Data Broker Market can be
classified as Retail, BFSI, Automotive, Construction and Others. In 2019, the
automotive and construction segment of the global data broker market
contributed the largest share. Business data segment of the market is expected
to flourish and contribute the biggest share in the Global Data Broker Market
in the forecasted period.
Data Broker Market: Regional Landscape
North America accounted for
the largest share in the Global Data Broker Market owning to factors such as
speedy adoption of different analytic methods and high adoption rate of
internet of things. Additionally increasing number of mobile devices boosting
the data broker market and rapid demand of bulk data in digital and non-digital
market have been fuelling the growth of the regional market. However,
Asia-Pacific is also expected to provide for the fastest growing market owing
to inclination towards the usage of complied data in order to save time and
energy and data broker services as a part of business. The growth of the
segment in the region can be attributed to factors such as rising demand due to
website cookies, court house records and loyalty card programs along with
legalization of data brokerage in developing countries. Other areas where the
presence of Global Data Broker Market can be witnessed are South America,
Europe and Middle East.
Data Broker Market: Key Market Players
Acxicom, ID Analytics,
Alibaba Group Holdings, Experian, Datasift, Oracle Corporation, CoreLogic,
TransUnion, Inteliius and Recorded Futures Inc. are few of the key market
players in the Global Data Broker Market.
Business Questions Answer by
How will the market drivers, restraints and
opportunities affect the market dynamics?
What will be the market size in terms of
value and volume and market statistics with a detailed classification?
Which segment dominates the market or region
and one will be the fastest growing and why?
A comprehensive survey of the competitive
landscape and the market participant players.
Analysis of strategy adopted by the key
player and their impact on other players.
Scope for the Client
Client satisfaction is our
first and last priority and that’s why BlueWeave Consulting offers
customization according to company’s specific needs. The following
customization options are available for the report:
• With five additional company detail
• Additional country analysis
• Detailed segment analysis