Digital Signage Market: Overview
Digital signage is a type of
electronic signage that is specifically used for showcasing the multimedia
content for engaging audiences and viewers. The modern digital signage has a
controller that makes use of the digital connection in order to provide the
best output signal to the digital displays including LCD panels or plasma
screens. The digital signage system even includes a playback device which
utilizes the digital storage medium such as a hard drive that helps in storing
the digital content locally. This ensures a smoother playback. In other cases,
the devices could be controlled remotely over the Internet for enabling
schedule changes, compliance reporting, and content updates.
The rise in the number of
public infrastructure, transport networks, and other new commercial buildings,
especially in the emerging economies is influencing better opportunities in the
current market scenario. The digital signage is utilized in different public
transportation modes to entice the attention of various on-the-go viewers,
offering context awareness and real-time location related to the traveler
advertising and information. Also, it is becoming a common standard in
different educational facilities, with corporate campuses and schools
facilitating the digital signage systems.
The digital signage systems
reduces the issue of frequent compatibility and interoperability between
displays and media players. Furthermore, the digital signage boards are highly
extensively used as departure and arrival boards in airports and is commonly
known as Flight Information Display Systems (FIDS).
Choosing the outdoor digital
signs for business is one of the best decisions that a business owner could
ever make. Currently, the use of digitized outdoor displays could be seen in
various types of businesses such as bars, restaurants, museums, banks,
airports, stadiums and several other places. This type of technology is used by
almost every established business ventures, enterprises, and retail outlets.
Digital screens prove to be the most flexible banners in the world. These
digitalized banners are available in different sizes and shapes. For instance,
there are free-standing kiosks, multi-screen video walls, single large-format
screens, shelf edge displays and others. One can easily choose any one of the
combinations that would suit the business requirement.
Digital Signage Market: Type Insight
The Global Digital Signage
Market is segmented on the basis of its product type, application, offering,
and regional demand. Based on its product type, the market is bifurcated into
video screens, video walls, transparent LED screens, kiosks, digital posters,
and others. On the basis of its application, the market is divided into
hospitality, retail, entertainment, corporate, stadiums and playground,
banking, education, transport, and healthcare. Based on its offering, the
market is sectioned into hardware, software and services. Geographically, the
Global Digital Signage Market is divided into global regions like Europe, North
America, Asia- Pacific, Middle East, LATAM, and Africa.
Digital Signage Market: Regional Insight
The digital signage market
in the APAC region is projected to witness the maximum growth rate in the
market. The rising developments in the field of public infrastructure, retail,
transportation, and corporate are anticipated to create a major demand for the
digital signage products. Also, owing to factors like lower labor cost in the
APAC region, the growing cost of digital signage system implementation is significantly
low in the APAC region. Thus, APAC is mainly considered as one of the major
markets for the digital signage growth. This also offers an opportunity for
various companies to grow and establish their business in the APAC region.
Even, the consistent increase in the manufacturing facility investments by
different industry giants like LG Electronics (South Korea), and Samsung
Electronics (South Korea), and others is augmenting the digital signage market
and its growth in the Asia Pacific region.
Digital Signage Market: Competitive Insight
Scala (US), E Ink Holdings
(Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta
Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital
Systems (US), Intuiface (France), and BenQ (Taiwan), Samsung Electronics (South
Korea), NEC Corp. (Japan), among others are some of the major market players in
the Global Digital Signage Market.
objective of the Study:
To analyze and forecast the Global Digital
Signage Market size of the market, in terms of value.
· To examine the careful market segmentation
and forecast the market size, in terms value, based on the region by segmenting
the Global Digital Signage Market into five regions, namely, North America,
Europe, Asia Pacific, Middle East, South America and their leading countries.
· To outline, categorized and forecast the
global Digital Signage Market based on the type and Application.
· To examine competitive developments like
technological advancement, services, and regulative framework within the global
Digital Signage Market.
· To highlight the impact analysis of the
factors, affecting the market dynamics such as drivers, restraints,
opportunities, and challenges.
· To strategically profile the key players and
comprehensively analyze their market shares along with detailing the
competitive landscape for market leaders.
of the Report
By Product Type
Transparent LED Screens
Stadiums and Playground
Software and Services
the report provides an analysis of the Global Digital Signage Market with
respect to the following geographic segments:
Rest of North America
Rest of Europe
Rest of Asia Pacific
Middle East and Africa
Rest of Middle East and Africa
Rest of Latin America
Questions answer by the report
How will the market drivers, restraints and
opportunities affect the market dynamics?
What will be the market size in terms of
value and volume and market statistics with a detailed classification?
Which segment dominates the market or region
and one will be the fastest growing and why?
A comprehensive survey of the competitive
landscape and the market participant players
Analysis of strategy adopted by the key
player and their impact on other players.
Scope for the Client
Client satisfaction is our
first and last priority and that’s why BlueWeave Consulting offers
customization according to Company’s specific needs. The following
customization options are available for the report:
With five additional company detail analysis
Additional country analysis
Detailed segment analysis