Global Employee Engagement & Feedback Software
Market- Industry Trends & Forecast Report 2027
global employee engagement & feedback software market has reached USD 878.3 million
in 2020, and it is anticipated to reach USD 1,908.3million by 2027, at a CAGR
of 11.8%,during the forecast period(2021-2027). The rise of the contract
workforce, expanding outsourcing activities, growing virtual workplace, and
challenges faced on the employee engagement front, are a few crucial factors
driving the employee engagement & feedback software market. The software is
extensively used by the HR Department to improve operational efficiency and reduce
engagement & feedback software is useful in getting feedback from employees
to recognize their accomplishments and perform promotional activities. The
software is a must-have as it helps identify the gap between the expected and
actual performance of employees. It also recommends suitable employee
engagement activities. Thus, it leads to greater employee satisfaction, which
in turn enhances the work culture of a company besides helping the company retain
employees for a longer time. Organizations, irrespective of their size, use this
software to improve the engagement of employees and enhance overall
organizational and operational efficiency.
Engagement & Feedback Software Overview
engagement&feedback software is a software solution that demonstrates how passionate
employees are about their work, their level of dedication toward the organization, and how willing they are to bring discretionary effort into their
job. Employee engagement and feedback include subjective and objective
parameters to understand and define the relationship between an organization
and its employees. It follows a workshop approach for improving employees’
emotions and their emotional attachment to the company, their colleagues, job
duties, their position within the company, as well as the company culture.
Employee engagement & feedback software is a set of application programs
that organizations use for improving employee workplace satisfaction and
retaining talented workers. For example, the Human Resource (HR) department of many
organizations deploy the most advanced employee meeting software, which is
available on a subscription basis as software and service, for better
Employee Engagement & Feedback Software Forecast and Trend
Increase in the number of organizations and
implementation of advanced technologies
engagement is becoming a vital part of organizations. As organizations grow, there’s
a greater need to improve the output of the organization and employees, as well
as retain the best employees through employee recognition programs, assessment
transparency. These factors help optimize the efficiency of an organization.
Employee involvement is an area where companies need progressive technologies
to track every minute of employee activity so that they can deliver better
solutions. Such technologies also keep employees engaged in different tasks and
activities besides enhancing the work atmosphere of the organization.
the forecast period, the growth of the market would be likely to be driven by
the explosion of learning analytics, the rapidly growing IoT landscape, and
advanced MLcapabilities. Moreover, AI is also poised to trigger a major shift
in employee involvement. In the coming years, HR operations are likely to be
governed by AI, the internet of things (IoT), and ML technologies instead of traditional
employee engagement &feedback software tools that companies were using
earlier. These factors will further push the demand for employee engagement&
of smartphones driving the market growth
smartphones are widely used in workplaces around the world. Smartphones have increasingly
become more integrated into employees’ day-to-day work lives over the last
decade. The growing adoption of smartphones has driven organizations to opt for employee
engagement apps, which are easily accessible via smartphones. Desktop-based
systems involve manual maintenance, such as installing updates and setting
service time alarms, whereas task delivery through handheld devices takes less
time and improves employee competence. This suitability is expected to boost market
growth during the forecast period.
of increasing turnover of the employee
has a negative impact on long-term workers. Moreover, since no one knows how
secure their job is in a particular organization, a culture of fear may grow among the employees as a result of high employee turnover. Employees spend a lot
of time worrying about their jobs. As a result, they are less engaged and more
concerned about their job security in that particular organization.
Additionally, a communication gap is likely to stifle market growth.
COVID-19 in industry
In terms of market
and operational parameters, the pandemic has had a serious impact on industry
players. As soon as the World Health Organization (WHO) declared the novel
coronavirus (COVID-19) as a pandemic, countries across the globe were compelled
to enforce nationwide lockdown to prevent the spread of the virus. This has
severely impacted manufacturing besides disrupting the supply chains. Production
and operation have slowed down owing to the spreading of coronavirus.
Nevertheless, COVID-19 has propelled the demand for employee engagement&
The impact of
COVID-19 has been felt in every aspect of the economy. The professional and
private lives of employees have been affected tremendously as more and more
employees are opting for work from home for maintaining social distancing
norms. Employee engagement has been adversely affected due to the
pandemic-infused lockdown. Therefore, to combat employee disengagement,
employee engagement & feedback software solutions are currently used widely.
The software not only assesses employee engagement levels but also carries out
different activities for enhancing the same. Though employees have been separated
physically, they are connected virtually through this software. Thus the
employee engagement & feedback software is opening up significant
opportunities for the employee engagement software market.
Employee Engagement & Feedback Software Market: By Deployment
Based on the
segmentation, the global employee engagement & feedback software market is segmented
into on-premise and on-cloud. Research conducted in 2019 revealed that up to 60%
of business owners would prefer the on-cloud for hosting data by 2022. Employees’
preference for working from home and the expansion of operations to more remote
locations are paving the way for the cloud-based software market to develop.
This growth can be attributed to several benefits that on-cloud deployment provides
to an organization, such as improved productivity, cost-savings, improved communication,
process efficiency, and much more. The aforementioned are the key factors
driving the growth of on-cloud in the deployment segment.
Engagement & Feedback Software Market: By Organization Size
Based on organization
size, the global employee engagement& feedback software market is segmented
into small &medium-sized enterprises and large enterprises. Large
enterprises cater to the largest share in this segment. Since large organizations
face a lot of challenges, they cannot be flexible and creative in employee
engagement as compared to small and medium enterprises. That’s why large
enterprises are increasingly embracing employee engagement & feedback
software for keeping track of employees, retaining/collecting data to improve engagement, and record the efficiency of employees, thus, enabling new ways of
communication. This is a key factor driving the growth of employee engagement &
feedback software in large enterprises.
Employee Engagement & Feedback Software Market: Regional Insights
employee engagement & feedback software market is segmented into five
regions: North America, Europe, the Asia-Pacific, Latin America, and the Middle
East & Africa. North America accounted for the largest market share in
2020and is further expected to maintain its share during the forecast period
owing to technological advancements and the increasing number of contract jobs
in the region. The organizations in this region have been increasingly deploying
employee engagement &feedback software for enhancing engagement and boosting
the productivity of contract-based employees. The Asia-Pacific region is also
anticipated to witness the highest CAGR due to the increasing traction of the software in expanding outsourcing activities across the multiple nations of the
Source: BlueWeave Consulting
players in the global employee engagement & feedback software market include Tap My
Back, Officevibe, KaiNexus, Teamphoria, Bitrix24, Qualtrics, Synergita,
Technology Advice, Quantum Workplace, Zinda, Vocoli, Motivosity, and Transcend,
15 Five, Culture Amp, Tiny Pulse, Weekdone, Impraise, Achievers, Reflektive,
BAM Creative, Hyphen, Saba Software, Teambit, SurveySparrow, and others
prominent players. The employee engagement & feedback market is
price-sensitive, so players compete intensively in terms of delivering
cost-effective and productive services. In order to improve their capability, the product portfolio, and provide competitive differentiation, companies are
increasingly engaging in mergers &acquisitions, and partnerships.
Furthermore, companies are focused on ensuring consumer acceptance of these
software services in their organization.
In March 2021, Bitrix24, the unified workspace,
updated its feed to make working with feed posts even more convenient and
enjoyable. The upgraded feed features collapsing pinned post. All the pinned
posts, in case there are more than two posts, now collapse into a single block,
thus, making the software more user-friendly and engaging.
In May 2020, Quantum Workplace, a leading provider
of comprehensive employee engagement software, declared that its solutions would
be available on ADP Marketplace, a digital HR storefront that offers best-of-breed
solutions that simply and securely share data within ADP platforms.
of the Report
Historical data –
Estimated Year – 2021
Forecast – 2021 – 2027
Revenue in USD Million
U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan,
South Korea, China, India, South Korea UAE, South Africa, Saudi Arabia
By deployment, organization
size, offering, device, and region
Key Players for the Market include- Tap My Back, Officevibe, KaiNexus,
Teamphoria, Bitrix24, Qualtrics, Synergita, Technology Advice, Quantum
Workplace, Zinda, Vocoli, Motivosity, and Transcend, 15 Five, Culture Amp,
Tiny Pulse, Weekdone, Impraise, Achievers, Reflektive, BAM Creative, Hyphen,
Saba Software, Teambit, SurveySparrow, and others prominent players
Ø On Cloud
Ø Small and Medium-Sized
Ø Large Enterprise
Ø North America
Ø The Asia Pacific
Ø South America
Ø The Middle East
What is the current size of the global employee
engagement & feedback software market?
The global employee engagement & feedback software market has reached USD 878.3
million in 2020.
What are the major factors driving the growth of the
global employee engagement & feedback software market?
The major factors driving the growth of the global employee engagement&
feedback software market is an increase in the number of organizations, implementation
of advanced technologies, and increasing adoption of smartphones.
Who are the key players in the global employee
engagement &feedback software market?
Answer: The key players in the global employee
engagement &feedback software market are Tap My Back, Officevibe, KaiNexus,
Teamphoria, Bitrix24, Qualtrics, Synergita, Technology Advice, Quantum
Workplace, Zinda, Vocoli, Motivosity, and Transcend, 15 Five, Culture Amp, Tiny
Pulse, Weekdone, Impraise, Achievers, Reflektive, BAM Creative, Hyphen, Saba
Software, Teambit, SurveySparrow, and others prominent players.
Which deployment type accounted for the largest share in
the global employee engagement & feedback software market?
On-cloud deployment accounted for the largest share in the global employee
engagement &feedback software market.
Which region growing at a higher rate in the global employee
engagement & feedback software market?
The Asia-Pacific is growing at a higher rate in the global employee engagement &feedback