Global Feminine Hygiene Products Market Size - Industry Trends
& Outlook Report 2027
Global Feminine Hygiene Products Market is estimated to be USD 55.80
Billion by 2027 from USD 30.33 Billion in 2020, at a CAGR of 9.10% from 2021 to
2027. Growing awareness about women's wellbeing and hygiene has been motivating
toiletry manufactures to make investments in feminine hygiene products. The
market is observing the proliferating penetration of feminine care products due
to the increasing number of health consciousness programs and initiatives. This
inventiveness is gaining anticipated audience attention because of the
fast-growing reach of television and media. The feminine hygiene products
market has become a gem for the toiletry manufactures, as they play with the
emotions of the target audience to reap maximum benefits out of their brand’s
marketing and advertising strategies.
Latest years have seen a surge in the number of feminine
products, and the feminine hygiene products market is likely to rise further in
the coming years.
Global Feminine Hygiene Products Market: Market Outlook and
Feminine sanitation products are personal care products used by
women, created in layers of quilted cotton fabrics and substitute layers of
super leaky polymers and plastics, which are hardy to liquids. Women for their
care typically use feminine sanitation products mainly during vaginal
discharge, menstruation. These products are largely categorized into external
and internal products. Female sanitation products comprise external products
such as sanitary napkins, period panties, and sanitary cloths, and internal products
such as tampons, sea sponge, and menstrual cups. Feminine hygiene products have
become a requisite particularly in developing countries such as Africa, rural
parts of India, and other unfledged countries.
: Blueweave Consulting
Global Feminine Hygiene Products Market
Increasing awareness related to menstrual hygiene surge the
demand of the market
One of the most common but important factors motivating the
acceptance of feminine hygiene is the safety and well-being of women during the
menstruation cycle. Every month women must go through this regular process, and
it becomes tremendously important to keep hygiene during periods to avoid
contamination. Increasing alertness among women about keeping hygiene is
another factor, which is creating a positive influence on the overall market
for feminine hygiene products. Altering lifestyle and growing per capita income
is also increasing the development of feminine hygiene products across the
globe. Feminine hygiene products such as tampons, sanitary napkins, and menstrual
cups are user-welcoming and easily available. Feminine hygiene products are
easy to transmit and dispose thus making them convenient for the user. The
government’s initiative in spreading awareness about upholding hygiene
especially among school girls is predictable to boost the development of
feminine hygiene products.
Rise in the number of working women
As an increasing number of women are becoming monetarily
independent, the top players are trying to mark them directly and affect their
purchasing behavior, which, in turn, is providing an increase to the sales of
feminine hygiene products. An increasing number of working women populations is
foremost to the rising awareness concerning feminine hygiene products in
countries such as India and China.
High pricing of the products and the risk of toxic shock
syndrome interferences the growth of the market
Usage of female hygiene products is a controversial subject. In
emerging economies across the globe, the main problem faced by persons is the
pricing of the products they use. With respect to female hygiene products, the
growing prices are predictable to influence their acceptance on a large scale,
for instance, the high pricing of sanitary napkins is being criticized by
women. This has caused in growing preference for homemade sanitary clothes that
is probable to hinder the development of the feminine hygiene products market.
Moreover, the steady use of sanitary napkins or tampons spread allergies among
women owing to the material used while manufacturing the product.
Impact of COVID-19 in industry
The growing demand for vital FMCG products amid the novel
coronavirus has resulted in the high prices of commodities in the
hypermarkets/supermarkets. The hoarding of goods by people in the wake of
indefinite lockdown proclaimed by the government agencies globally has caused
disturbances in the supply and request of the products. This is predictable to
obstruct the development of the market to some extent. However, the growing
focus on replenishing the stores with customer goods, and the shared efforts by
the government and companies to improve the economy will donate to the market
Global Feminine Hygiene Products Market: Segmentation
Based on product type, the global feminine hygiene market is
divided into menstrual care products, Cleaning, and Deodorizing Products, out
of which menstrual care products dominate the segment. The sanitary
napkins/pads section is expected to grip the largest market share as they have
a high acceptance rate among women across all geographic regions. The tampons
segment is expected to be the fastest rising due to the increased awareness
about benefits associated with tampons amid the female population and rising
adoption among the female athletes.
Based on distribution channels, the report finds that
supermarkets and hypermarkets are the major distribution channels, which offer
an extensive variety of products to the customers under one roof.
Region-wise, Asia Pacific signifies the leading market of feminine
hygiene products. Growing awareness about the prominence of personal hygiene is
growing the demand for these products in the region. Other main regions include
North America, the Middle East, and Africa, Europe, and Latin America.
Global Feminine Hygiene Products Market: Regional Insights
Asia-Pacific region is predictable to reflect high market
attractiveness and is anticipated to show high potential for the development of
the feminine hygiene products market with respect to increased adoption. The
reason behind this development is the growing number of people in the region,
especially China and India. Developed regions such as North America and Europe
are also seizing an important revenue share in terms of usage of feminine
hygiene products. Easy accessibility of feminine hygiene products due to the
large presence of supermarkets and greater alertness among the female
population about the use of hygiene products are the key reasons accountable
for the development of feminine hygiene products in developed regions such as
Europe and North America.
The leading players in the Global Feminine Hygiene Products
Market include Procter and Gamble, Edgewell Personal Care, Unicharm
Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Svenska Cellulosa
Aktiebolaget SCA, Johnson & Johnson, Ontex International, Natracare LLC,
and Kao Corporation, and other prominent players.
23, 2020 - Johnson & Johnson Initiates Pivotal Global Phase 3 Clinical
Trial of Janssen’s COVID-19 Vaccine Candidate
July 17, 2020 - DWS Investment GmbH notified Ontex that it holds, as a
result of the disposal of voting securities or voting rights, 2,261,451
shares in Ontex and has so crossed below the threshold of 3.00% of voting
securities in Ontex on July 13, 2020, to 2.75%.
Scope of the Report
Historical data – 2017-2020
Base Year – 2020
Forecast – 2021 – 2027
Revenue in USD Billion
U.S, Canada, Germany, UK, France, Italy,
Spain, Brazil, Mexico, Japan, South Korea, China, India, UAE, South Africa,
By Product Type, By Distribution Channels,
leading players considered for market analysis are Procter and Gamble,
Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation,
Lil-Lets Group Ltd, Svenska Cellulosa Aktiebolaget SCA, Johnson &
Johnson, Ontex International, Natracare LLC, and Kao Corporation and many
By Product Type
ü Menstrual Care
Ø Menstrual Cups
ü Cleaning and
By Distribution Channels
ü Convenience Stores
ü Drugs Stores
Middle East &
The objective of the Study:
• To analyze and forecast the Global Feminine Hygiene Products
Market size of the market in terms of value.
• To examine the careful market segmentation and forecast the
market size, in terms of value, based on the region by segmenting.
• The Global Feminine Hygiene Products Market segmented into
five regions, namely, North America, Europe, Asia Pacific, Middle East, South
America, and their leading countries.
• To outline, categorized, and forecast the Global Feminine
Hygiene Products Market based on By Product Type, By Distribution Channels, and
• To examine competitive developments, like By Product Type, By
Distribution Channels, and By Region within the Global Feminine Hygiene
• To highlight the impact analysis of the factors affecting the
market dynamics such as growth drivers.
• To strategically profile the key players and comprehensively
analyze their market shares along with detailing the competitive landscape for
Business Questions Answer by the Report
• How will the market drivers, restraints, and opportunities
affect the market dynamics?
• What will be the market size in terms of value and volume and
market statistics with a detailed classification?
• Which segment dominates the market or region, and one will be
the fastest growing, and why?
• A comprehensive survey of the competitive landscape and the
market participant players
• Analysis of strategy adopted by the key player and their
impact on other players.
Customization Scope for the Client
Client satisfaction is our first and last priority, and that is
why BlueWeave Consulting offers customization according to Company’s specific
needs. The following customization options are available for the report:
Additional Company Information
• With five additional company detail analysis
• Additional country analysis
• Detailed segment analysis