Global Food Products giant ,Danone, to re-enter Indian dairy business as part of Rs. 182 crore deal
Published Date | 2019 January 16
Re-entering of Danone in diary markets with Yogurt producing company; Epigamia of worth Rs 180 crore will give India as a new global platform of food products.India: French Multinational food products giants Danone has announced to re-invest, exactly a year after its exit, in dairy business of India with local Yogurt maker Epigamia of worth Rs 182 Crore. Through this deal, Danone will only focus on brand management, distribution expansion, manufacturing, quality, and food safety. Despite its one year ago exit, from Indian dairy operations, Danone has continued to run its nutrition business such as Pronitinex and Farex. This fresh funding will help Danone to execute their ambitious business plan which will roll out its dairy operations across 25 cities of India. From Danone side, it will be first investment in Asian market. This investment would help Epigamia to grow sales around Rs 100 crore by the end of this fiscal. According to Blueweave Consulting: Yogurt is a milk product which is produced by bacterial fermentation of milk. The fermentation of lactose produces lactic acids, which acts on milk protein to give yogurt its texture and characteristics tart flavor. Due to its nutrient –enriched food, it is getting more acceptability across India. Yogurt is also rich in calcium and proteins content which can be consumed in various forms like as beverage, snacks, protein-rich sports drink, etc. Major Driving forces of Yogurt consumption are health awareness about various governments and social groups have altered people to look only towards nutrients rich products and also many health issues preventions such as prevention of immune system, reduce risk of diabetes, lowering high blood pressure etc. by contents of Yogurt has directly impacted to urban consumer mostly. It is also helpful in digestion and can be consume in any diet pattern. It has now consuming in various forms beverages, snacks, ice-creams, energy - drink which is attracting all human generations. According to Blueweave Consulting’s report, Titled-“India Yogurt Market by Product Type (Flavoured Yogurt, Regular Yogurt & Low Fat/ Fat Free Yogurt), by Form (Set Yogurt, Greek Yogurt, Frozen Yogurt, Yogurt Drinks & Others), by Packaging Type (Cup, Pouch, Bottles & Others), by Distribution Channel (Supermarket & Hypermarket, Convenience Store & Online Store), by Region (East,West,North,South); Size and Forecast, 2018-2025”- The Indian Yogurt market is estimated to grow with significant rate in forecasted period due to various health awareness programmers by governments and NGOs, rich contents of Yogurt products , rapid rise of supermarkets and hypermarkets which give platform to big players of food products , its products for all ages of consumer from child to senior citizens and from sports professional to patients etc. According to Blueweave Consulting’s report, Titled-“Global Yogurt Market by Product Type (Flavoured Yogurt, Regular Yogurt & Low Fat/ Fat Free Yogurt), by Form (Set Yogurt, Greek Yogurt, Frozen Yogurt, Yogurt Drinks & Others), by Packaging Type (Cup, Pouch, Bottles & Others), by Distribution Channel (Supermarket & Hypermarket, Convenience Store & Online Store), by Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America); Size and Forecast, 2018-2025”-The Global diary market will grow with significant rate in forecasted period with major investment by global player such as Yogurt products consumption are increasing with time because of its nutrient rich contents. Apart from this, health awareness by various countries and alertness of consumer during foods has major key drivers in growing sales of Yogurt Products.