Gift Card Market Overview:
A gift card is a prepaid
debit card that contains a specific amount of money available for usage for a
variety of purchases. Generally, Gift cards are provided in the voucher or
coupon by the organizations, particular stores, restaurant, only for buying at
the relevant retail premises. They cannot be cashed out, and in some
situations, may be subject to an expiry date or fees.
Gift cards can be
custom-tailored to satisfy specific wants. By appending custom message or name
on the front of the cardboard, it wreaks associate degree personal gift or
incentive to associate degree worker to indicate however much they are
Gift Card Market Forecast and Trends
The global gift card market
is anticipated to grow nearly at a CAGR of 13 % to reach US$ Million by 2026.
The demand for gift cards is increasing due to the increase in the number of
occasions and the rising popularity of the gifting culture. The sales of gift
cards increase at a very high rate during festivals and special days, such as
Father's Day and Mother's Day. In addition, several organizations recognize
their employees' performance and offer incentives in the form of gift cards.
Gift cards can be used in restaurants, department stores, grocery stores,
supermarkets, specialty stores, and cafes. Increase in the gifting culture
during festivals and special occasions such as Father's Day, Friendship Day,
Mother's day, etc. driving the growth of the global gift card market. Besides,
many organizations offer incentives to their employees in the form of gift
cards for their excellent performance.
Gift cards are an integrated
payment solution developed to ease the transaction at stores or businesses as a
substitute for money. These cards establish a medium that supports smooth and
hassle-free purchasing procedures during a variety of events, such as dining,
entertainment, retail purchases, and others.
Increase in the gifting
Increase in the gifting
culture during festivals and special occasions such as Father's Day, Friendship
Day, Mother's day, etc. driving the growth of the global gift card market.
Besides, many organizations offer incentives to their employees in the form of
gift cards for their excellent performance.
Launch of new products in
the gift cards category
Launching of unique products
by many vendors to stay ahead in the market. Numerous entertainment
corporations are team up with technology solutions providers to launch e-gift
cards for content across major online and retail marketplaces.
Additional cost involved and
use of plastics
The use of gift cards in
case of any occasion, festivals, and promotion card result in additional loss
of money. Also, the growing concern related to the use of plastics, paper, and
fear may hinder the growth of the gift card industry during the forecast
Gift Card Market: Type
Based on type, the Gift Card
market segmented into Open Loop Gift Cards, Closed Loop Gift Cards, and
E-gifting. Open Loop Gift cards segment is expected to have the highest growth
as it can be redeemed anywhere that brand of card is accepted. While the Closed
Loop Gift card can be redeemed only at a specific retailer. E-cards are
customizable according to the requirement of the customer within a website for
special occasions and can be sent through the internet to the customers. The
market of E-card is expected to grow at a high rate in the forecast period.
Gift Card Market: Merchant Type
Based on Merchant type, the
Gift Card market segmented into Food Supermarkets, Department Stores,
Restaurants, Coffee Shops, Discount Stores, Entertainment, Hotels, and Others.
Corporate sector offer incentives to their employees in the form of gift cards
for their excellent performance. Discount Stores are estimated to grow at a
very high rate as E-commerce websites like Amazon, Flipkart, etc., are offering
gift cards to their customers, to ensure repeated site visits. This is also a
prominent factor aiding the market growth of global gift card.
Gift Card Market: Regional insights
By geography, the global Gift Card Market segregated into North America, Europe, Asia Pacific, Middle
East & Africa, and Latin America. APAC is predicted to have the fastest
growth in the global Gift Card market over the forecast horizon. The urbanization,
higher per capita income, and demand in the corporate sector in developing
countries like China and India are fueling the overall growth of the global
Gift Card market. North America is at the immobility stage due to the presence
of large numbers of companies in the region.
objective of the Study:
To analyze and forecast the global Gift Card
market size of the market, in terms of value.
· To examine the careful market segmentation
and forecast the market size, in terms value, based on the region by segmenting
the Global Gift Card market into five regions, namely, North America, Europe,
Asia Pacific, Middle East, South America and their leading countries.
To outline, categorized and forecast the
global Gift Card market based on the type, and merchant type.
· To examine competitive developments like
technological advancement, services, and regulative framework within the global
Gift Card Market.
· To highlight the impact analysis of the
factors, affecting the market dynamics such as drivers, restraints,
opportunities, and challenges.
· To strategically profile the key players and
comprehensively analyze their market shares along with detailing the
competitive landscape for market leaders.
of the Report
Open Loop Gift Cards
Closed Loop Gift Card
By Merchant Type
Asia Pacific (APAC)
Middle East & Africa
Blackhawk Network Holdings Inc.
Fidelity National Information Services Inc.
InComm Holdings Inc.
National Gift Card Corp.
Plastek Card Solutions, Inc.
Qwikcilver Solutions, Pvt. Ltd.
Stored Value Solutions, Inc.
Other Prominent Players
Questions answer by the report
How will the market drivers, restraints and
opportunities affect the market dynamics?
What will be the market size in terms of
value and volume and market statistics with a detailed classification?
Which segment dominates the market or region
and one will be the fastest growing and why?
A comprehensive survey of the competitive
landscape and the market participant players
Analysis of strategy adopted by the key
player and their impact on other players.
Scope for the Client
Client satisfaction is our
first and last priority and that is why BlueWeave Consulting offers
customization according to Company’s specific needs. The following
customization options are available for the report:
With five additional company detail analysis
Additional country analysis
Detailed segment analysis