Global Gift Card Market
Outlook and Trends
The Global Gift Card
market is anticipated to witness a CAGR of 13.8 % during the forthcoming period
and reach USD 851.1 Million by 2026. The demand for Gift Cards is increasing due
to the rising number of occasions and popularity of the gifting culture. The
sales of Gift Cards witness noticeable surge during festivals and special days,
such as Father's Day, Friendship Day, Daughter's Day, Mother's Day, etc. Also,
several organizations recognize their employees' performance and offer
incentives in the form of Gift Cards. Gift Cards are widely used in
restaurants, department stores, grocery stores, supermarkets, specialty stores,
and cafes. All the factors mentioned above are expected to induce market growth
substantially during the projection period.
Global Gift Card Market
A Gift Card is a prepaid
debit card that contains a specific amount of money available for usage for a
variety of purchases. Generally, Gift Cards are provided in the voucher or
coupon by the organizations, particular stores, restaurants, only for buying at
the applicable retail premises. They cannot be encashed and in some situations,
may be subject to an expiry date or fees.
Gift Cards can be
tailored to the needs of the users and are appended with custom message or name
on the front of the cardboard. They act as a personal gift or incentive for the
receiver and can be presented as an appreciation prize to the employees.
Gift Cards are an
integrated payment solution developed to ease the transaction at stores or
businesses as a substitute for money. These cards establish a medium that
supports smooth and hassle-free purchasing procedures during a variety of
events, such as dining, entertainment, retail purchases, and others.
pervasiveness of the gifting culture
The gifting culture has
become pervasive during festivals and special occasions such as Father's Day,
Friendship Day, Mother's day, etc. across the globe, driving the growth of the
Global Gift Card market. Besides, many organizations offer incentives to their
employees in the form of Gift Cards for their excellent performance. People
like to gift one another on their personal special days, and companies prefer
to give away Gift Cards on their establishment day or on achieving the specific
milestone of development.
of new products in the Gift Cards category
Many vendors launch
different kinds of Gift Cards with unique and advanced features keeping in mind
its easy use and the motives of the receiver/customer to stay ahead in sales
and competition. Numerous entertainment corporations collaborate with
technology solutions providers to launch e-Gift Cards for shoppers across major
online and retail marketplaces.
cost involved and use of plastics
The use of Gift Cards in
case of any occasion, festivals, and promotion card may lead to additional loss
of money. Also, the growing concern related to the use of plastics, paper, and
fear may hinder the growth of the Gift Card industry during the forecast
Global Gift Card Market
By Card Type
Based on type, the Gift
Card market is segmented into Open Loop Gift Cards, Closed Loop Gift Cards, and
E-gifting. Open Loop Gift Cards segment is expected to record the highest
growth as it can be redeemed at any outlay where the respective brand card is
accepted. While the Closed Loop Gift Card can be redeemed only at a specific
retailer. E-cards are customizable according to the requirement of the customer
and can be used on a particular website for special occasions and can be
virtually sent through to the customers. The market of E-card is expected to
grow at a substantial rate during the forecast period.
By Merchant Type
Based on Merchant type,
the Gift Card market is segmented into Food Supermarkets, Department Stores,
Restaurants, Coffee Shops, Discount Stores, Entertainment, Hotels, and Others.
The overall rise in the usage of Gift Cards by all the merchandise stores is
expected during the projection period to attract more customers. However,
Discount Stores are estimated to grow at a as high rate as E-commerce websites
like Amazon, Flipkart, etc., which extensively offer Gift Cards to their
customers, to ensure repeated site visits. This is also a prominent factor
aiding the market growth of Global Gift Card.
Global Gift Card Market:
By geography, the Global
Gift Card Market segregated into North America, Europe, Asia Pacific, Middle
East & Africa, and Latin America. APAC is predicted to have the fastest
growth in the Global Gift Card market over the forecast horizon. The developed
countries such as US, Canada, UK, France, Germany, etc. are expected to witness
steady growth in Gift Card market due to the prevalence of superstore and mall
culture, advanced features of cards as well as intensive branding activities by
companies. However, Asia-Pacific will register the highest CAGR during the
projection period due to growing urbanization, higher per capita income, and
demand in the corporate sector in developing countries like China and India.
leading players in the Gift Card market are, Blackhawk Network Holdings Inc.,
DOCUMAX Inc., Fidelity National Information Services Inc., Givex Corp, InComm
Holdings Inc., National Gift Card Corp., Plastek Card Solutions, Inc.,
Qwikcilver Solutions, Pvt. Ltd., Stored Value Solutions, Inc., Duracard,
Cashstar, Staples, Walmart, Lowe's, Best Buy, Sam's Club and other prominent
players are expanding their presence in the market by implementing various
Scope of the Report
Historical data – 2016-2019
Base Year – 2019
2016 – 2026
Revenue in USD
U.S, Canada, Germany, UK,
France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, South
Korea UAE, South Africa, Saudi Arabia.
By Card Type, By Merchant Type and By Region
Blackhawk Network Holdings Inc., DOCUMAX Inc.,
Fidelity National Information Services Inc., Givex Corp, InComm Holdings
Inc., National Gift Card Corp., Plastek Card Solutions, Inc., Qwikcilver
Solutions, Pvt. Ltd., Stored Value Solutions, Inc., Duracard, Cashstar,
Staples, Walmart, Lowe's, Best Buy, Sam's Club and other prominent players.
Ø Open Loop Gift Cards
Ø Closed Loop Gift Card
By Merchant Type
Ø Food Supermarkets
Ø Department Stores
Ø Coffee Shops
Ø Discount Stores
Ø North America
Ø Asia Pacific (APAC)
Ø Latin America
Ø Middle East & Africa
The objective of the Study:
analyze and estimate the Global Gift Card Market size, in terms of value.
examine the market segmentation carefully and estimate the market size, in
terms of value, based on the region by segmenting the Global Gift Card Market into
five regions, namely, North America, Europe, Asia Pacific, Rest of the World
and their leading countries.
outline, categorize and project the Global Gift Card Market based on Card Type,
Merchant Type and Region.
examine competitive developments in features and user outlets within the Global
Gift Card Market.
highlight market dynamics such as drivers, restraints, opportunities, and
challenges and their impact.
provide a detailed competitive landscape, including major players, their
strategic profiles, and market shares.
Business Questions Answered by the Report:
Ø How will the market drivers, restraints, and opportunities
affect the market dynamics?
Ø What will be the market size in terms of value and volume and
market statistics with a detailed classification?
Ø Which segment dominates the market or region, and which one will
be the fastest-growing, and why?
Ø Who are the key players in the market, and what is their share?
Ø What is the strategy adopted by key players, and how does it
affect the existing and new players?
Customization Scope for the Client:
Client satisfaction is our first and last priority, and that is
why BlueWeave Consulting offers customization as per client’s specific needs.
The following customization options are available for the report:
Ø Additional Company Information
Ø Detail Analysis of five additional companies
Ø Additional country analysis
Ø Detailed segment analysis