Global Hand Hygiene Market – Market Outlook & Trends
The Global Hand Hygiene Market was valued at USD 2.17 billion in
2019 and is expected to reach USD 9.03 billion by 2026, at a CAGR of 22.6 %
during the projection period. The
request for hand hygiene products is growing due to the rising consciousness for
health and wellness amid customers. An increasing number of extremely
transmittable diseases such as Ebola, H1N1 as well as COVID-19 and many others
have further enhanced cautiousness and prompted them to use hand hygiene
products. As handwash and sanitizers are effective and quick in killing germs
and harmful bacteria, they are widely used by people in their daily lives. The
producers of hand hygiene products are ramping up their production volumes to
meet these demands across the globe. Besides, many distillers and brewers
worlwide are also venturing into the manufacturing of hand hygiene products
such as hand sanitizers and handwash to meet the exponential demand.
Global Hand Hygiene Market – Overview
The hand hygiene market is divided mainly into liquid hand wash
and hand sanitizers. Liquid hand wash contains a mix of fragrance, water,
triclosan, detergent, and moisturizers and, serves as a germ guard, keeping
away from infections. In contrast, hand sanitizers include a high amount of
alcohol and remove 99% germs after rubbing it on hands. The consumers frequently
use the liquid hand wash after eating or before eating, preparing food, using
the toilet, touching dusty things, etc. in their daily lives.
Rising health concerns and the mounting popularity of these
products are anticipated to boost the overall hand hygiene market over the
projection period. More and more players are now interested in entering this
segment, indicating a substantial future expansion of the market. Manufacturers
promote products by celebrity endorsements and awareness campaigns and numerous
health-associated movements, ensuring consciousness among people about the
essentials of proper hand-washing practices. Innovative packaging and
distribution networks of liquid hand wash and hand sanitizer have given a
fitting aid to the market. Besides, the variations of products such as herbal
handwash are being introduced by producers to penetrate the Indian market, securing
the upward movement of the market during the upcoming period.
Rising awareness towards
Hand hygiene has gained
utmost importance to restrict the prevalence of COVID-19 and other diseases. It
has become the most vital component of personal care, thereby triggering a high
demand for hand sanitizers. Besides, the government and health organizations
also recommend adopting the practice of using hand care products in daily lives
to avoid health issues. For instance, the WHO and FDA have undertaken many
initiatives to make people aware of hand hygiene and the risks of not
The rising influence of
Social media has
increasingly helped raise awareness about hygiene and hygiene-related products
among people. The commercials and social media content make people more exposed
to data regarding cleansers and fit lifestyles. Leading FMCG companies such as
Reckitt Benckiser Group plc and Hindustan Unilever deploy social media
extensively to spread awareness among consumers regarding hand hygiene while
promoting their products.
Global Hand Hygiene Market: Segmentation
The Global Hand hygiene Market is divided into Soaps, Hand Wash,
Hand Sanitizers, Lotion & Creams, and others based on Product Type. The
Hand Sanitizer segment is expected to register the most substantial growth
during the projected period. Their easy accessibility, smaller size and soap/wash-like-functioning
make them more appropriate for use and, thus assures its market growth.
Based on End Use, the market is segmented into two- Residential
and Commercial sections. The commercial segment is anticipated to witness the
strongest development during the projected period due to the robust application
in hotels and healthcare centers and others. Moreover, educational
institutions, corporate offices, and many more are predicted to increase its
use as a preventive healthcare measure. The commercial segment is subdivided
into Hospitals & Health Centers, Educational Institutions, Hotels &
Restaurants, Corporate Offices Others (Commercial Areas such as recreational
areas, Malls, etc.) and Industrial.
Based on Distribution Channel, the market is segregated into
three-Hypermarket and Supermarkets, Convenience Stores and Others. Hypermarket
and Supermarket channel secured more than 39.3% share of the market in 2019
and, is expected to witness significant growth during the projected period due
to expansion of hypermarkets and supermarkets and surge in usage of hand
hygiene products among population. Besides, this channel offers advantages of
quick access and researching the product before buying, which adds to the
convenience and right selection, respectively.
Based on region, Global Hand Hygiene Market is segmented by key
regions— North America, Europe, Asia Pacific, South America, and the Middle
East & Africa.
Global Hand Hygiene Market: Regional Insights
Europe holds the dominant share in the Global Hand Hygiene
Products Market due to increasing health concerns as a result of widespread
COVID-19. Moreover, leading manufacturers of health and cleanliness products in
Europe such as Smith & Nephew Plc., Unilever Group, Reckitt Benckiser Group
Plc., and many more spread awareness related to hand-hygiene importance. They
collaborate with World Health Organization while running different campaigns to
enhance the acceptance of hand hygiene practices.
The Asia-Pacific market is new and in the growing stage as
compared to North America and Europe but offers lucrative opportunities for the
years ahead. The growing purchasing capacity, rising consciousness among people
about hygiene and significant initiatives by many government and non-government
agencies concerning the health in major developing nations are expected to
supplement the development of the hand hygiene products market in the
The leading players in this market are Reckitt Benckiser Group
plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc.,
Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc.,
Kutol and others.
On April 2nd 2020, Clensta International, a leading
biotechnology company, launches the Clensta Instant Hand Hygiene Solution-an
advance formula for hand sanitization. The novel product offers instant 99.9%
germ protection with antimicrobial and antiseptic properties that will
establish the new product as a quick solution for all-round protection and
On February 20th 2020, Procter & Gamble launches a new
cleaning brand Microban 24-a line of surface antibacterial cleaning products
which kill bacteria for 24 hours. Microban 24 comes in the forms of sanitizing
spray, cleanser and bathroom cleaner.
Scope of the Report:
Historical data – 2016-2019
Base Year – 2019
Forecast – 2020 – 2026
Revenue in USD Billion
Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South
Korea, China, India, South Korea UAE, South Africa, Saudi Arabia.
By Product Type,
By End-User, By Distribution Channel and By Region.
Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya
Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon,
Chattem, Inc., Best Sanitizers, Inc., Kutol and others.
By Product Type
Ø Hand Wash
Ø Hand Sanitizers
Ø Lotion & Creams
Hotels & Restaurants
Hospitals & Health Centers
Corporate Offices and others
By Distribution Channels
Ø Supermarkets &
Ø Convenience Stores
Ø North America
Ø Asia Pacific
Ø South America
Ø Middle East & Africa
The objective of the
To analyze and estimate the Global Hand Hygiene Market size, in
terms of value.
To examine the market segmentation carefully and estimate the
market size, in terms of value, based on the region by segmenting the Global Hand
Hygiene Market into five regions, namely, North America, Europe, Asia Pacific,
Rest of the World and their leading countries.
To outline, categorize and project the Global Hand Hygiene Market
based on the Product Type, End-User, Distribution
Channel and Region.
To examine competitive developments in product type,
distribution channel and diverse end user within the Global Hand Hygiene Market.
To highlight market dynamics such as drivers, restraints,
opportunities, and challenges and their impact.
To provide a detailed competitive landscape, including major
players, their strategic profiles, and market shares.
Answered by the Report
How will the market drivers, restraints, and opportunities
affect the market dynamics?
What will be the market size in terms of value and volume and
market statistics with a detailed classification?
Which segment dominates the market or region, and which one will
be the fastest-growing, and why?
Who are the key players in the market, and what is their share?
What is the strategy adopted by key players, and how does it
affect the existing and new players?
Customization Scope for
Client satisfaction is
our first and last priority, and that is why BlueWeave Consulting offers
customization as per client’s specific needs. The following customization
options are available for the report:
Ø Additional Company Information
Ø Detail Analysis of five
Ø Additional country
Ø Detailed segment