Global Online Video Platform Market
size- Industry Trends & Outlook Report 2026
Global Online Video
Platform Market size is estimated to be USD 713 million in 2019, and it is
expected to reach USD 2015 million in 2026 at CAGR of 16 % during projection
period 2020-26. Development in internet infrastructure, the growing popularity
of online videos over other conventional mediums and surge in online video
advertisements spends drive the exponential growth in Global Online Video
Platform Market. Besides, live streaming of videos is increasingly adopted by
different organizations and individuals, thereby fueling the growth of the
market. The growing internet facilities in urban and interior areas and wide
availability of digitally-enabled gadgets, including smartphones, desktop,
laptop, tablets, smart televisions and others induce the market.
Global Online Video Platform Market Overview
Online Video Platform is mainly deployed to manage and attain
seamless delivery of the video content to the targeted viewers in an economical
way. Global Online Video Platform Market consists of video content owners,
broadcasters and viewers. The video content owners create the original video
content or have rights over specific content while broadcasters engage in
different activities to improve its accessibility. The content broadcasters
consume, edit and reach the video content to a larger viewers-base by
transcoding and converting different file formats, sharing and storing the
content. They secure, syndicate, distribute and monetize content, and evaluate
different metrics related to usage and engagement of viewers.
Global Online Video Platform Market Outlook and Trends
Rising size of the young population and increasing internet
Today’s youth prefers to own and use digital devices for
accessing video or audio content, in comparison to the previous generation
people. They consume online content substantially. Besides, the population
across all age-groups worldwide is becoming tech-savvy and increasingly access
digitally-enabled content through smart devices. All these factors extend the
viewership of online content, thereby offering lucrative opportunities for
growth of the Global Online Video
Increased Use of Mobile devices
Online content consumption has witnessed tremendous growth due
to the availability of more and more digital devices, particularly mobile
phones. Smart Phones market has observed an unprecedented growth with CAGR of
17% in the last three years and approximately five billion smartphones are in
use globally. The smartphones content-traffic accounts for more than 70% of
global mobile content traffic. And, it is expected to rise, contributing
substantially to the growth for the Global Video Online Platform market.
A shift of Marketers towards Digital Media
Consumer preferences have skewed in favor of digital media
consumption as compared to conventional media that includes TV, Print and
Radio. Therefore, spending on online media by marketers has increased
substantially over the recent years in terms of percentage of total advertising
expenditure, eating into the share of conventional advertising mediums. Such
development promotes quality content and the growth of online video platforms.
Availability of Open Source and Free Online platforms
Numerous free and open-source platforms are available in the
markets which do not offer quality content, impeding market growth of other
online video platforms. Besides, the entities, engaged in production and
transmission of, do not get sufficient revenues.
Early Entrants take all the benefits.
Global trends indicate that the online content market allows
early movers to take significant benefits over the late entrants. For instance,
YouTube owns 60% market share in online video content in India, while Pandora
has 68% market share in the music streaming market. The second-best players
have only 10-20% market share in these markets.
Regulations followed in some nations restrict online video
platforms to auto-renew or deduct fees from customer’s credit cards and
requires further authentication. Such a system also gives the opportunity to
customers to shift their service provider and thus, hampers the market growth.
Impact of COVID-19 in industry
Though the spread of COVID-19 has resulted in economic slowdown
across the globe, it has opened vast opportunities for Global Online Video
Platforms Market. The people across the world are increasingly using digital
devices for access to any content, fueling demand for quality video content.
The online platforms have witnessed a surge in viewership during the period of
lockdown. Students access more and academic video content and, corporate houses
use online video platforms for imparting training to the employees. The online
video platforms market will notice a surge during the upcoming period.
Global Online Video Platform Market Segmentation
The Global Online Video Platform Market is divided into three
categories based on Type (viz., Video Analytics, Video Content Delivery Network, Video Content
Management, Mobile Video Live Streaming and Others), Application (viz., Video
Sharing, Commercial Video Platform, and Others) and End-user (viz., Individual,
Content Creator, and Brand & Enterprises).
In Type category, Global Video Analytics segment is expected to
grow substantially with CAGR of 19% due to increased outlay and focus of
governing institutions on public safety, need to scrutinize unstructured video
content and growing need to leverage business intelligence among enterprises.
It will be followed by Video Content Delivery Network segment, which is
anticipated to grow at 11.7 % CAGR during the projection period due to
increasing affordability and accessibility of broadband and mobile network.
Mobile Video Live Streaming segment is also expected to register significant
growth due to the rapid adoption of mobiles phones, the popularity of online
platforms and internet availability.
All the segments in the application category of the market are
expected to grow tremendously during the upcoming period. In End-use category,
Brand and Enterprises segment dominates the market and, will continue the same
during the projected period, while Individual and content creator segments are
expected to register the fastest growth during the upcoming period.
North America dominates the Global Online Video Platforms Market
and is expected to preserve dominance due to robust infrastructure, advanced technological
developments and more viewership. The Asia Pacific is also anticipated to
register significant growth due to the highest demand for online video
platforms and the expansion of online content enterprises. The countries such
as India, China, South Korea, Japan and Taiwan are major contributors to this
market influenced by social media platforms.
The spearheading players in Global Online Video Platforms Market
are Akamai Technologies (US),
Ooyala Inc.(US), Kaltura Inc.(US), MediaMelon Inc.(US), Brightcove Inc.(US),
Comcast Technology Solutions (UK), Panopto (US), Limelight Networks Inc.(US),
YouTube (US) and Frame.io, Inc. (US)and others.
June 9, 2020: Comcast Technology Solutions announces new
industry solution for programming capabilities offering advertising access with
premium STB VOD video inventory simultaneously connecting TV and digital video
May 4, 2020: Panopto, A leading video management system provider
in US announces Panopto Express-A Browser Only Solution to record video for
YouTube and Google Classroom.
Scope of the Report
data – 2016-2019
Base Year –
2020 – 2026
Revenue in USD million
U.S, Canada, Germany, UK,
France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, South
Korea UAE, South Africa, Saudi Arabia.
By Type, By Application, By End-User, By Region
Technologies (US ), Ooyala Inc.(US), Kaltura Inc.(US), MediaMelon Inc.(US),
Brightcove Inc.(US), Comcast Technology Solutions (UK), Panopto (US),
Limelight Networks Inc.(US), YouTube (US) and Frame.io, Inc. (US)and others.
Ø Video Analytics
Ø Video Content Delivery Network
Ø Video Content Management
Ø Mobile Video Live Streaming
Ø Video Sharing
Ø Commercial Video Platform
Ø Content Creator
Ø Brand & Enterprises
Ø North America
Ø Asia Pacific
Ø Latin America
Ø Middle East & Africa
The objective of the Study:
Ø To analyze and estimate the Global Online Video Platform Market size, in terms of
Ø To examine the market segmentation carefully and estimate the
market size, in terms of value, based on the region by segmenting the Global Online Video Platform Market into five regions,
namely, North America, Europe, Asia Pacific, Rest of the World and their
Ø To outline, categorize and project the Global Online Video Platform Market based on the Type,
Application, End-User and Region.
Ø To examine competitive developments in applications, technology
and network, content and live streaming within the Global Online Video Platform Market.
Ø To highlight market dynamics such as drivers, restraints,
opportunities, and challenges and their impact.
Ø To provide a detailed competitive landscape, including major
players, their strategic profiles, and market shares.
Business Questions Answered by the Report:
Ø How will the market drivers, restraints, and opportunities
affect the market dynamics?
Ø What will be the market size in terms of value and volume and
market statistics with a detailed classification?
Ø Which segment dominates the market or region, and which one will
be the fastest-growing, and why?
Ø Who are the key players in the market, and what is their share?
Ø What is the strategy adopted by key players, and how does it
affect the existing and new players?
Customization Scope for the Client:
Client satisfaction is our first and last priority, and that is
why BlueWeave Consulting offers customization as per client’s specific needs.
The following customization options are available for the report:
Ø Additional Company Information
Ø Detail Analysis of five additional companies
Ø Additional country analysis
Ø Detailed segment analysis