Global Online Video Platform Market Size, By Type (Video Analytics, Video Content Delivery Network, Video Content Management, Mobile Video Live Streaming and Others), By Application (Video Sharing, Commercial Video Platform, and Others), By End-User (Individual, Content Creator, and Brand & Enterprises), and By Region (North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa); Trend Analysis, Market Competition Scenario & Outlook, 2020-2026.

August 2020
Report Code:
Available Format:

global online video platform market bwc20125

Global Online Video Platform Market size- Industry Trends & Outlook Report 2026


Global Online Video Platform Market size is estimated to be USD 713 million in 2019, and it is expected to reach USD 2015 million in 2026 at CAGR of 16 % during projection period 2020-26. Development in internet infrastructure, the growing popularity of online videos over other conventional mediums and surge in online video advertisements spends drive the exponential growth in Global Online Video Platform Market. Besides, live streaming of videos is increasingly adopted by different organizations and individuals, thereby fueling the growth of the market. The growing internet facilities in urban and interior areas and wide availability of digitally-enabled gadgets, including smartphones, desktop, laptop, tablets, smart televisions and others induce the market. 


Global Online Video Platform Market Overview


Online Video Platform is mainly deployed to manage and attain seamless delivery of the video content to the targeted viewers in an economical way. Global Online Video Platform Market consists of video content owners, broadcasters and viewers. The video content owners create the original video content or have rights over specific content while broadcasters engage in different activities to improve its accessibility. The content broadcasters consume, edit and reach the video content to a larger viewers-base by transcoding and converting different file formats, sharing and storing the content. They secure, syndicate, distribute and monetize content, and evaluate different metrics related to usage and engagement of viewers. 


Global Online Video Platform Market Outlook and Trends


Growth Drivers


Rising size of the young population and increasing internet users


Today’s youth prefers to own and use digital devices for accessing video or audio content, in comparison to the previous generation people. They consume online content substantially. Besides, the population across all age-groups worldwide is becoming tech-savvy and increasingly access digitally-enabled content through smart devices. All these factors extend the viewership of online content, thereby offering lucrative opportunities for growth of the Global Online Video Platform Market.


Increased Use of Mobile devices


Online content consumption has witnessed tremendous growth due to the availability of more and more digital devices, particularly mobile phones. Smart Phones market has observed an unprecedented growth with CAGR of 17% in the last three years and approximately five billion smartphones are in use globally. The smartphones content-traffic accounts for more than 70% of global mobile content traffic. And, it is expected to rise, contributing substantially to the growth for the Global Video Online Platform market.


A shift of Marketers towards Digital Media


Consumer preferences have skewed in favor of digital media consumption as compared to conventional media that includes TV, Print and Radio. Therefore, spending on online media by marketers has increased substantially over the recent years in terms of percentage of total advertising expenditure, eating into the share of conventional advertising mediums. Such development promotes quality content and the growth of online video platforms.




Availability of Open Source and Free Online platforms


Numerous free and open-source platforms are available in the markets which do not offer quality content, impeding market growth of other online video platforms. Besides, the entities, engaged in production and transmission of, do not get sufficient revenues.


Early Entrants take all the benefits.


Global trends indicate that the online content market allows early movers to take significant benefits over the late entrants. For instance, YouTube owns 60% market share in online video content in India, while Pandora has 68% market share in the music streaming market. The second-best players have only 10-20% market share in these markets.


Regulations Restrictions


Regulations followed in some nations restrict online video platforms to auto-renew or deduct fees from customer’s credit cards and requires further authentication. Such a system also gives the opportunity to customers to shift their service provider and thus, hampers the market growth.


Impact of COVID-19 in industry


Though the spread of COVID-19 has resulted in economic slowdown across the globe, it has opened vast opportunities for Global Online Video Platforms Market. The people across the world are increasingly using digital devices for access to any content, fueling demand for quality video content. The online platforms have witnessed a surge in viewership during the period of lockdown. Students access more and academic video content and, corporate houses use online video platforms for imparting training to the employees. The online video platforms market will notice a surge during the upcoming period. 


Global Online Video Platform Market Segmentation


The Global Online Video Platform Market is divided into three categories based on Type (viz.,  Video Analytics, Video Content Delivery Network, Video Content Management, Mobile Video Live Streaming and Others), Application (viz., Video Sharing, Commercial Video Platform, and Others) and End-user (viz., Individual, Content Creator, and Brand & Enterprises). 


In Type category, Global Video Analytics segment is expected to grow substantially with CAGR of 19% due to increased outlay and focus of governing institutions on public safety, need to scrutinize unstructured video content and growing need to leverage business intelligence among enterprises. It will be followed by Video Content Delivery Network segment, which is anticipated to grow at 11.7 % CAGR during the projection period due to increasing affordability and accessibility of broadband and mobile network. Mobile Video Live Streaming segment is also expected to register significant growth due to the rapid adoption of mobiles phones, the popularity of online platforms and internet availability.


All the segments in the application category of the market are expected to grow tremendously during the upcoming period. In End-use category, Brand and Enterprises segment dominates the market and, will continue the same during the projected period, while Individual and content creator segments are expected to register the fastest growth during the upcoming period.

Regional Insights

North America dominates the Global Online Video Platforms Market and is expected to preserve dominance due to robust infrastructure, advanced technological developments and more viewership. The Asia Pacific is also anticipated to register significant growth due to the highest demand for online video platforms and the expansion of online content enterprises. The countries such as India, China, South Korea, Japan and Taiwan are major contributors to this market influenced by social media platforms.


Competitive landscape


The spearheading players in Global Online Video Platforms Market are Akamai Technologies (US), Ooyala Inc.(US), Kaltura Inc.(US), MediaMelon Inc.(US), Brightcove Inc.(US), Comcast Technology Solutions (UK), Panopto (US), Limelight Networks Inc.(US), YouTube (US) and, Inc. (US)and others.



Recent Developments

June 9, 2020: Comcast Technology Solutions announces new industry solution for programming capabilities offering advertising access with premium STB VOD video inventory simultaneously connecting TV and digital video channels.


May 4, 2020: Panopto, A leading video management system provider in US announces Panopto Express-A Browser Only Solution to record video for YouTube and Google Classroom.


Scope of the Report




Years Considered

Historical data – 2016-2019

Base Year – 2019

Forecast – 2020 – 2026

Facts Covered

Revenue in USD million

Market Coverage

U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, South Korea UAE, South Africa, Saudi Arabia.

Product/Service Segmentation

By Type, By Application, By End-User, By Region

Key Players

Akamai Technologies (US ), Ooyala Inc.(US), Kaltura Inc.(US), MediaMelon Inc.(US), Brightcove Inc.(US), Comcast Technology Solutions (UK), Panopto (US), Limelight Networks Inc.(US), YouTube (US) and, Inc. (US)and others.

By Type

Ø  Video Analytics

Ø  Video Content Delivery Network

Ø  Video Content Management

Ø  Mobile Video Live Streaming

Ø  Others

By Application

Ø  Video Sharing

Ø  Commercial Video Platform

Ø  Others

By End-User

Ø  Individual

Ø  Content Creator

Ø  Brand & Enterprises

By Region:

Ø  North America

Ø  Europe

Ø  Asia Pacific

Ø  Latin America

Ø  Middle East & Africa


The objective of the Study:


Ø  To analyze and estimate the Global Online Video Platform Market size, in terms of value.

Ø  To examine the market segmentation carefully and estimate the market size, in terms of value, based on the region by segmenting the Global Online Video Platform Market into five regions, namely, North America, Europe, Asia Pacific, Rest of the World and their leading countries.

Ø  To outline, categorize and project the Global Online Video Platform Market based on the Type, Application, End-User and Region.

Ø  To examine competitive developments in applications, technology and network, content and live streaming within the Global Online Video Platform Market.

Ø  To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

Ø  To provide a detailed competitive landscape, including major players, their strategic profiles, and market shares.


Business Questions Answered by the Report:


Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?


Customization Scope for the Client:


Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per client’s specific needs. The following customization options are available for the report:

Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis




We've been tracking the direct impact of COVID-19 on this market, and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Contact our sales team for more details at

Contact Now


  • 24/7 Research support

    Get your queries resolved from an industry expert. Request for a free product review before report purchase.

  • Coustom Research Service

    Ask the Analyst to customize an exclusive study to serve your research needs.

  • Quality & Accuracy

    offers best quality reports based on various authentic and accurate data findings.

  • Data Visualization

    As the business world is changing dynamically every day. We need to stay pin point in relation to data management and optimum data utilization

  • Information security

    We never share your personal and confidential information. Your personal information is safe and secure with us.