Global Oral Hygiene Market: Overview
Oral hygiene is a practice of keeping the mouth clean and free from disease with the help of regular teeth brushing, and in between cleaning. Oral hygiene required for enabling prevention against bad teeth coupled with the dental disease; oral care also eliminates bad tastes in the mouth, so food is more appetizing and helps in halitosis prevention. Brushing, flossing, rinsing, etc. are oral hygiene types used for cleaning. For maintaining physical and mental wellbeing, clean mouth and proper teeth functioning are essential, in general mouth contains certain bacteria responsible for damaging teeth and gums, bacteria attach themselves to the teeth and leads to plaque formation, visible in the form of whitish film.
Global Oral Hygiene Market Forecast and Trends
The Oral Hygiene market anticipated reaching significant growth, with a considerable CAGR of 5.4%. The rising rate of medical treatment and preventive healthcare leads to propelling the demand for oral hygiene in the global region. The key factors driving the growth of the oral hygiene market is increasing the number of dental dispensaries, rising healthcare expenditure in the oral segment, rising demand for natural hygienic oral care products coupled with increasing oral health awareness. For preventing indirectly linked major diseases such as oral cancer, tooth decay, oral-related diseases, etc. the adoption towards natural & organic hygiene is dominating the global oral hygiene market. Increasing awareness regarding cosmetic dental treatments among people with positive changes for improving personal esthetics has also impacted positively on the global oral hygiene market in the forecasted period of 2019-2025.
Rising incidences of dental diseases coupled with growing awareness
Tooth decay or gum diseases are the major broad spread form of chronic disease globally & constitute a significant worldwide wellbeing challenge. The treatment of dental caries is costly, representing around 5–10% of the all-out consumption on social insurance borne by developed. Key players and dentists play a major role in raising awareness among the population for dental prevention via seminars to demonstrate advanced technologies and products. Seminars and awareness programs help players for product portfolio promotion and share contributions in CSR activities, which additionally expected to bring about increasing the adoption rate for oral care products.
Technological advancements in toothbrushes
The rising technological advancement in oral hygiene, such as advanced toothbrushes, is anticipated as one of the factors to propel growth in the global market. Innovation in toothbrushes such as electric, artificial intelligence-equipped (AI), and vibrating toothbrushes enable the technological advancement coupled with ease in consumption. In the global oral hygiene market number of renowned players launched variation in oral hygiene technologies such as position and motion sensing, which can help in oral cavity screening and maintain oral health via real-time guidance.
Competitive pricing pressure faced by prominent players
The oral hygiene market is facing high competition in terms of the increasing rate of players in the regional area coupled with several unorganized players, which is one of the factors for rising pricing pressure on leading players in the global market. Some renowned regional companies from APAC region such as Patanjali Ayurveda ltd, Jinchen group, Jiangsu Sanxiao, etc. have regional market presence, and these players offer products at a discounted price in comparison with other global market players in the oral hygiene market. Offering oral hygiene products at low prices even on e-commerce, creating pricing pressure coupled with adverse effects on the profit margin of prominent players in the emerging market.
Global Oral Hygiene Market: Product Type
Based on product type, the global oral hygiene market segmented into the toothbrush, toothpaste, dental accessories, denture products, etc. With the rising awareness concern of oral healthcare and the adoption of new technological advancement, product witness growth in pastes, gels, and polishes for daily oral health prevention and maintenance to resist bacterial infection.
Global Oral Hygiene Market: Distribution Channel
On the basis of the distribution channel, the global oral hygiene market bifurcated into departmental stores, retailing pharmacies, e-commerce, and general stores. In the existing trend, the general store sharing the major market share and dominating the market due to the huge number of general stores across the globe. Manufacturers directly or indirectly depend upon general stores for marketing & storage purposes of their oral hygiene products on a large scale. The key factor in boosting the general store market is feasible accessibility in the global oral hygiene market.
Global Oral Hygiene Market: Regional Insights
Amidst geography, Asia-Pacific is anticipated to propel the growth in the oral hygiene market, with the rising number of geriatric patients associated with dental & periodontal diseases, rising disposable income, increasing healthcare expenditure, and oral healthcare enhancement. The presence of a prominent player in emerging Asia countries is one of the growth driven factors for the Asia-Pacific oral hygiene market. Followed by Asia-Pacific, North America is expected to witness significant growth in the forecasted period of 2019-2025.
The Objective of the Study:
• To analyze and forecast the global oral hygiene market size of the market, in terms of value.
• To examine the careful market segmentation and forecast the market size, in terms value, based on the region by segmenting the global oral hygiene market into five regions, namely, North America, Europe, Asia Pacific, Middle East & Africa, Latin America and their leading countries.
• To outline, categorized and forecast the global oral hygiene market based on the product type, application and end user.
• To examine competitive developments like technological advancement, services, and regulative framework within the global oral hygiene market.
• To highlight the impact analysis of the factors, affecting the market dynamics such as drivers, restraints, opportunities, and challenges.
• To strategically profile the key players and comprehensively analyze their market shares along with detailing the competitive landscape for market leaders.
Scope of the Report
- Toothbrushes & accessories
- Manual Toothbrushes
- Electric Toothbrushes
- Battery-Powered Toothbrushes
- Replacement Toothbrush Heads
- Non-medicated Mouthwashes
- Medicated Mouthwashes
- Dental Accessories/Ancillaries
- Dental Flosses
- Breath Fresheners
- Cosmetic Dental Whitening Products
- Dental Water Jets
- Denture Products
- Other Denture Products
- Dental Prosthesis Cleaning Solutions
By Distribution Channel
• Consumer Stores
• Retail Pharmacies
• Online Distribution
• Dental Dispensaries
• North America
• Asia Pacific (APAC)
• Latin America
• Middle East & Africa
· Sunstar Suisse S.A.
· Procter & Gamble
· Lion Corporation
· Koninklijke Philips N.V.
· Johnson & Johnson Services Inc.
· GlaxoSmithKline PLC
· Other Prominent Player
Business Questions Answer by The Report
• How will the market drivers, restraints and opportunities affect the market dynamics?
• What will be the market size in terms of value and volume and market statistics with a detailed classification?
• Which segment dominates the market or region and one will be the fastest growing and why?
• A comprehensive survey of the competitive landscape and the market participant players
• Analysis of strategy adopted by the key player and their impact on other players.
Customization Scope for The Client
Client satisfaction is our first and last priority and that’s why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:
· With five additional company detail analysis
· Additional country analysis
· Detailed segment analysis
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Sources
2.2. Quantitative Research
2.2.1. Primary & Secondary Sources
2.3. Breakdown of Primary Research Respondents, By Region
2.3.1. Secondary Research
2.3.2. Primary Research
2.4. Breakdown of Primary Research Respondents, By Industry Participants
2.5. Market Size Estimation
2.6. Assumption for the Study
2.7. Market Breakdown & Data Triangulation
3. Executive Summary
4. Global Oral Hygiene Market - Industry Insights
4.1. Value Chain Analysis
4.2. DROC Analysis
4.2.1. Growth Drivers
4.3. Technological Landscape
4.4. Regulatory Framework
4.5. Company Market Share Analysis,2018
4.6. Competitor Analysis, 2018
4.7. Porter’s Five Forces Analysis
4.8. Pest Analysis
4.9. Strategic Outlook
5. Global Oral Hygiene Market Overview
5.1. Market Size & Forecast
5.1.1. By Value (USD Million)
5.2. Market Share & Forecast, 2015 - 2025
5.2.1. By Product
188.8.131.52. Toothbrushes & Accessories
184.108.40.206.1. Manual Toothbrushes
220.127.116.11.2. Electric Toothbrushes
18.104.22.168.3. Battery-Powered Toothbrushes
22.214.171.124.4. Replacement Toothbrush Heads
126.96.36.199.1. Non-medicated Mouthwashes
188.8.131.52.2. Medicated Mouthwashes
184.108.40.206. Dental Accessories/Ancillaries
220.127.116.11.1. Dental Flosses
18.104.22.168.2. Breath Fresheners
22.214.171.124.3. Cosmetic Dental Whitening Products
126.96.36.199.4. Dental Water Jets
188.8.131.52. Denture Products
184.108.40.206.2. Other Denture Products
220.127.116.11. Dental Prosthesis Cleaning Solutions
5.2.2. Distribution Channel
18.104.22.168. Consumer Stores
22.214.171.124. Retail Pharmacies
126.96.36.199. Online Distribution
188.8.131.52. Dental Dispensaries
5.2.3. By Region
184.108.40.206. North America
220.127.116.11. Latin America
18.104.22.168. Middle East and Africa
6. North America Oral Hygiene Market
6.1. Market Estimates & Forecast, 2015 - 2025
6.1.1. By Product
6.1.2. Distribution Channel
6.1.3. By Country
7. Europe Oral Hygiene Market
7.1. Market Estimates & Forecast, 2015 - 2025
7.1.1. By Product
7.1.2. Distribution Channel
7.1.3. By Country
8. Asia-Pacific Oral Hygiene Market
8.1. Market Estimates & Forecast, 2015 - 2025
8.1.1. By Product
8.1.2. Distribution Channel
8.1.3. By Country
22.214.171.124. South Korea
9. Latin America Oral Hygiene Market
9.1. Market Estimates & Forecast, 2015 - 2025
9.1.1. By Product
9.1.2. Distribution Channel
9.1.3. By Country
10. Middle East & Africa Oral Hygiene Market
10.1. Market Estimates & Forecast, 2015 - 2025
10.1.1. By Product
10.1.2. Distribution Channel
10.1.3. By Country
10.1.3.1. Saudi Arabia
10.1.3.3. South Africa
11. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
11.3. Sunstar Suisse S.A.
11.4. Procter & Gamble
11.6. Lion Corporation
11.7. Koninklijke Philips N.V.
11.8. Johnson & Johnson Services Inc.
11.10. GlaxoSmithKline PLC
11.11. Other Prominent Player
12. Strategic Recommendation
*Financial Details Not Be Captured in Case of Unlisted Companies
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable.