Global Oral Hygiene Market: Overview
Oral hygiene is a practice of keeping the mouth clean and free
from disease with the help of regular teeth brushing, and in between cleaning.
Oral hygiene required for enabling prevention against bad teeth coupled with
the dental disease; oral care also eliminates bad tastes in the mouth, so food is
more appetizing and helps in halitosis prevention. Brushing, flossing, rinsing,
etc. are oral hygiene types used for cleaning. For maintaining physical and
mental wellbeing, clean mouth and proper teeth functioning are essential, in
general mouth contains certain bacteria responsible for damaging teeth and
gums, bacteria attach themselves to the teeth and leads to plaque formation,
visible in the form of whitish film.
Global Oral Hygiene Market Forecast and Trends
The Oral Hygiene market anticipated reaching significant growth,
with a considerable CAGR of 5.4%. The rising rate of medical treatment and
preventive healthcare leads to propelling the demand for oral hygiene in the
global region. The key factors driving the growth of the oral hygiene market is
increasing the number of dental dispensaries, rising healthcare expenditure in
the oral segment, rising demand for natural hygienic oral care products coupled
with increasing oral health awareness. For preventing indirectly linked major
diseases such as oral cancer, tooth decay, oral-related diseases, etc. the
adoption towards natural & organic hygiene is dominating the global oral
hygiene market. Increasing awareness regarding cosmetic dental treatments among
people with positive changes for improving personal esthetics has also impacted
positively on the global oral hygiene market in the forecasted period of
Rising incidences of dental diseases coupled with growing
Tooth decay or gum diseases are the major broad spread form of
chronic disease globally & constitute a significant worldwide wellbeing
challenge. The treatment of dental caries is costly, representing around 5–10%
of the all-out consumption on social insurance borne by developed. Key players
and dentists play a major role in raising awareness among the population for
dental prevention via seminars to demonstrate advanced technologies and
products. Seminars and awareness programs help players for product portfolio
promotion and share contributions in CSR activities, which additionally
expected to bring about increasing the adoption rate for oral care products.
Technological advancements in toothbrushes
The rising technological advancement in oral hygiene, such as
advanced toothbrushes, is anticipated as one of the factors to propel growth in
the global market. Innovation in toothbrushes such as electric, artificial
intelligence-equipped (AI), and vibrating toothbrushes enable the technological
advancement coupled with ease in consumption. In the global oral hygiene market
number of renowned players launched variation in oral hygiene technologies such
as position and motion sensing, which can help in oral cavity screening and
maintain oral health via real-time guidance.
Competitive pricing pressure faced by prominent players
The oral hygiene market is facing high competition in terms of
the increasing rate of players in the regional area coupled with several
unorganized players, which is one of the factors for rising pricing pressure on
leading players in the global market. Some renowned regional companies from
APAC region such as Patanjali Ayurveda ltd, Jinchen group, Jiangsu Sanxiao,
etc. have regional market presence, and these players offer products at a
discounted price in comparison with other global market players in the oral
hygiene market. Offering oral hygiene products at low prices even on
e-commerce, creating pricing pressure coupled with adverse effects on the
profit margin of prominent players in the emerging market.
Global Oral Hygiene Market: Product Type
Based on product type, the global oral hygiene market segmented
into the toothbrush, toothpaste, dental accessories, denture products, etc.
With the rising awareness concern of oral healthcare and the adoption of new
technological advancement, product witness growth in pastes, gels, and polishes
for daily oral health prevention and maintenance to resist bacterial infection.
Global Oral Hygiene Market: Distribution Channel
On the basis of the
distribution channel, the global oral hygiene market bifurcated into
departmental stores, retailing pharmacies, e-commerce, and general stores. In
the existing trend, the general store sharing the major market share and
dominating the market due to the huge number of general stores across the
globe. Manufacturers directly or indirectly depend upon general stores for
marketing & storage purposes of their oral hygiene products on a large
scale. The key factor in boosting the general store market is feasible
accessibility in the global oral hygiene market.
Oral Hygiene Market: Regional Insights
Amidst geography, Asia-Pacific is anticipated to propel
the growth in the oral hygiene market, with the rising number of geriatric
patients associated with dental & periodontal diseases, rising disposable
income, increasing healthcare expenditure, and oral healthcare enhancement. The
presence of a prominent player in emerging Asia countries is one of the growth
driven factors for the Asia-Pacific oral hygiene market. Followed by
Asia-Pacific, North America is expected to witness significant growth in the forecasted
period of 2019-2025.
of the Study:
To analyze and forecast the
global oral hygiene
market size of the market, in terms of value.
To examine the careful market
segmentation and forecast the market size, in terms value, based on the region
by segmenting the global oral hygiene market into five regions, namely, North
America, Europe, Asia Pacific, Middle East & Africa, Latin America and their
To outline, categorized and
forecast the global oral hygiene market based on the product type, application and
To examine competitive
developments like technological advancement, services, and regulative framework
within the global oral hygiene market.
To highlight the impact analysis
of the factors, affecting the market dynamics such as drivers, restraints,
opportunities, and challenges.
To strategically profile the key
players and comprehensively analyze their market shares along with detailing
the competitive landscape for market leaders.
Scope of the
- Toothbrushes & accessories
- Dental Accessories/Ancillaries
Dental Whitening Products
- Denture Products
- Dental Prosthesis Cleaning Solutions
By Distribution Channel
Asia Pacific (APAC)
Middle East & Africa
Sunstar Suisse S.A.
Procter & Gamble
Koninklijke Philips N.V.
Johnson & Johnson Services
Other Prominent Player
Answer by The Report
How will the market drivers, restraints
and opportunities affect the market dynamics?
What will be the market size in
terms of value and volume and market statistics with a detailed classification?
Which segment dominates the
market or region and one will be the fastest growing and why?
A comprehensive survey of the
competitive landscape and the market participant players
Analysis of strategy adopted by
the key player and their impact on other players.
Scope for The Client
Client satisfaction is our first and last priority and
that’s why BlueWeave Consulting offers customization according to Company’s
specific needs. The following customization options are available for the
With five additional company
Additional country analysis
Detailed segment analysis