Global Pet Treats Market- Industry Trends & Forecast
The global pet treats market has a market worth of USD
20.3 billion in the year 2020. It is further projected to grow at a CAGR of
15.2% in the forecast period, reaching the market value of USD 55.1 billion in
2027. Expansion of pet adoption in developed regions, as well as the humanization
of pets, especially in western countries, are some of the factors driving the
global pet treats market forward. Furthermore, pet owners are getting more
aware of the nutritional needs of their pets, which is expected to drive the
market forward during the forecast period.
Source: BlueWeave Consulting
Global Pet Treats Market- Overview
The pet treats industry includes businesses that
manufacture food for dogs, cats, birds, and other animals,
including reptiles, and marine animals. Pet treats are nutritious treats
that pet owners offer to their pets in between full-course meals. These
products are not intended to meet all of a pet's nutritional needs; rather,
they serve as comfort foods. Animal treats come in a range of sizes, flavors,
looks, and textures to meet the needs of consumers. The pet treats are high in
nutritional value to help the pets meet their nutritional requirements.
Global Pet Treats Market Forecast and Trends
Rising Adoption of Pets Driving the Global Pet Treats
One of the major factors driving the market growth forward
is the rising adoption of pets, especially in developing countries. Because of
the humanization of pets, pet owners are becoming more aware of their pet’s
nutritional needs and are feeding them only high-quality, nutritious food. This
factor is likely to contribute significantly to the growth of the global pet
treats market. Furthermore, with rising per capita income, pet owners across
the world are willing to spend more toward maintaining their pet’s health.
Expanding Product Range Expected to Drive the Market
During the Forecast Period
Pet treat manufacturers all over the world are focusing
heavily on dominating the market by launching a diverse range of products to
meet the needs of various types of pets with varying age groups and nutritional
requirements. For example, dogs prefer crunchy and chewy treats, whereas cats
prefer wet foods. However, in order to meet their basic nutritional needs, both
of these animals require high protein treats. Other pet types, such as rabbits,
have different needs for which companies create specialized treats in order to
expand their consumer market.
food manufacturers are nowadays offering personalized pet foods from the
customer's perspective, which is emerging as a new trend in the pet food
market. The manufacturers start preparing the customized food based on the
information provided by the customers, such as grain or grain-free food
preferences for their pets, nutritional values to be added based on the pet's activities,
and other relevant details. Once the personally tailored blend is ready per the
customer's request, the pet food is delivered to the customer's door, along
with feeding instructions and information about the ingredients in the food.
The growth of e-commerce is promoting the trend of pet food customization.
Strict Regulations May Hamper the Pet Treats Market Growth
Some countries, especially western regions like Europe and
North America, have strict regulations and guidelines for the production of pet
treats. These rules are in place to ensure that the treats are of high quality
and that they do not contain any ingredients that are harmful to the pet's
health. As a result, they investigate food production at every stage, from raw
material processing to final packaging. To adhere to these guidelines, the
manufacturing companies have to face a lot of hassle, which may prove to be a
hindrance in the market growth.
Additionally, rising global trade restrictions are
anticipated to limit the growth of the pet foods manufacturing market during
the forecast period. Several developed and developing economies are considering
imposing trade restrictions in order to strengthen their domestic economies.
Impact of Covid-19 on Global Pet Treats Market
COVID-19 has had a very serious impact on the global pet
treats market. As soon as the World Health Organization declared COVID-19 a
pandemic, governments in several countries imposed lockdowns to prevent virus
transmission, and everyone was required to follow social distancing norms. Following
the announcement of a pandemic, the production and processing of pet treats
came to a halt. As a result, there was insufficient supply to meet market
demand. Companies and industrial units were seriously impacted as a result of
the social distancing protocols, which resulted in a lack of human capital.
Furthermore, as imports and exports were reduced, the issue of raw material
However, in the post-COVID era, businesses began to shift
to online distribution platforms for the safe delivery of their products,
creating a plethora of opportunities for the global pet treats industry. Cannabidiol
(CBD) infused pet food is gaining popularity among pet owners as a result of
the COVID—19 pandemic, as CBD food items are assumed to last longer than
conventional pet foods.
Global Pet Treats Market - By Animal Type
Based on animal type, the global pet treats market is segmented into dogs,
cats, and others. The dog segment held the largest market share in the year
2020 owing to the rising preference for dogs as pets. Breed dogs require a lot
of care, both in terms of hygiene and health. As a result, dog owners are very
careful about what they feed their dogs, which contributes significantly to the
market demand for dog foods. However, the market is witnessing a significant
increase in demand for cat foods.
Global Pet Treats Market - By Form
Based on form, the market is segmented into dry pet foods, wet pet foods, snacks
& treats. Dry pet foods held the highest market demand for the year 2020.
This is because dry pet treats are highly durable and are therefore more
preferred by pet owners. They are also reasonably priced, so they have little
impact on consumers' wallets. Furthermore, dry pet foods are more suitable for
the dental health of the pets, due to which pet owners prefer it over other
Global Pet Treats Market - By Distribution Channel
Based on distribution channels, the market is categorized into
supermarkets/hypermarkets, specialty pet food stores, online channels, and
others. Among these, supermarkets/hypermarkets held the largest share globally
in terms of revenue in 2020. Consumers' preference for visiting large retail
stores with more product ranges and prices is one of the factors driving this
dominance. Furthermore, colorful and gleaming packaging displayed on store
shelves benefits supermarkets/hypermarkets.
supermarkets/hypermarkets, the sale of pet treats via online channels is
increasing globally due to the convenience that online channels provide.
Global Pet Treats Market - Regional Insights
Geographically, the global pet treats market is segmented into North America, Europe, the
Asia-Pacific, Latin America, and the Middle East and Africa. North America
registered the highest demand for pet treats in the year 2020, making it the
largest consumer market. This region has a large number of pet owners who are
concerned about their pets' health and only feed them high-quality treats. Europe
has the second largest market share in this segment and is experiencing
significant growth in pet treat demand.
Source: BlueWeave Consulting
The key market players in the global pet treat market are
Mars Incorporation, The J.M. Smucker Company, Diamond Pet Foods, Del Monte
Food, Inc., Royal Canin, WellPet LLC., Nutriara Alimentos Ltd.,
Colgate-Palmolive Company, Nestle Purina Petcare Company, Blue Buffalo Company
Ltd., Unicharm Corporation, Yantai China Pet Foods Co. Ltd., TruDog, GA Pet
Foods Partners, Dogswell, ANI BRANDS, Plato Pet Treats, SmartCookieTreats.com,
Total Alimentos SA, and other prominent players.
The market is dominated by top global players, who account for more than half
of the market share. To gain a competitive advantage, businesses are
implementing competitive strategies such as partnerships, mergers, and
acquisitions. They have also spent a significant amount of money on developing
and sustaining brand reputation through their innovative marketing techniques.
In March 2021, Phelps Pet Products, a
US-based pet treats company, announced a licensing agreement with The Walt
Disney Company. Through this partnership with Disney to launch a line of
products based on the theme of cartoon characters of Disney and Pixar movies.
This themed product line will be known as ‘Table ScrapsTM’ and is
specifically targeted towards dogs.
In April 2021, Jinx, a US-based dog
food and treats company, launched two new product categories to expand their
product range. Two new meal toppers and a limited-ingredient dental chew in two
sizes are among the new additions. The
additions were made by keeping in mind the omnivore needs of the dogs in this
Scope of the Report
Historical data – 2017-2020
Base Year – 2021
Forecast – 2021 – 2027
Revenue in USD Billion
North America, Europe, the Asia-Pacific, Latin America,
and the Middle East and Africa
By Animal Type, By Form, By Distribution Channel, By
Mars Incorporation, The J.M. Smucker Company, Diamond
Pet Foods, Del Monte Food, Inc., Royal Canin, WellPet LLC., Nutriara
Alimentos Ltd., Colgate-Palmolive Company, Nestle Purina Petcare Company,
Blue Buffalo Company Ltd., Unicharm Corporation, Yantai China Pet Foods Co.
Ltd., TruDog, GA Pet Foods Partners, Dogswell, ANI BRANDS, Plato Pet Treats,
SmartCookieTreats.com, Total Alimentos SA, and other prominent players.
By Animal Type
Ø Dry Pet Foods
Ø Wet Pet Foods
Ø Snacks and Treats
By Distribution Channel
Ø Specialty Pet Food
Ø Online Channels
Ø North America
Ø Asia-Pacific (APAC)
Ø Latin America (LATAM)
Ø Middle-East & Africa (MEA)
1. What is the current size of the global pet treats
global pet treats market reached USD 20.3 billion in 2020.
2. What are the major factors driving the growth of the
global pet treats market?
major factors driving the growth of the global pet treats market are rising
adoption of pets and expanding product range.
3. Who are the key players in the global pet treats
key players in the global pet treats market are: Mars Incorporation, The J.M.
Smucker Company, Diamond Pet Foods, Del Monte Food, Inc., Royal Canin, WellPet
LLC., Nutriara Alimentos Ltd., Colgate-Palmolive Company, Nestle Purina Petcare
Company, Blue Buffalo Company Ltd., Unicharm Corporation, Yantai China Pet
Foods Co. Ltd., TruDog, GA Pet Foods Partners, Dogswell, ANI BRANDS, Plato Pet
Treats, SmartCookieTreats.com, Total Alimentos SA, and other prominent players.
4. Which distribution segment accounted for the largest
share in the global pet treats market?
supermarket/hypermarkets segment accounted for the largest share in the global
pet treats market.
5. Which region is at the highest
growth rate in the global pet
Answer: North America has the largest share in
the global pet treats market.