Automation Market has grown steadily with remarkable growth in recent years. It
is expected to continue this progress with a CAGR of 7.63%, in value terms,
over the forecast period 2020-2026. The total turnover is likely to reach USD
13,659.45 million by 2026. Salesforce automation allows industries to handle
sales account records, customer database, and order & invoices
automatically and facilitates monitoring the system on a real-time basis. Its
software incorporates features related management of the lead, sales
forecasting, opportunities management, and others (contact management,
relationship management, and analysis).
The global market for
sales force automation is expected to witness substantial growth rates due to
increasing needs of simplified sales processes and efficient workforce
deployment across developed and developing regions.
Automation Market: Overview
(SFA) is an integrated application of customizable customer relationship
management (CRM) tools that automate and streamline sales inventory, leads,
forecasting, performance and analysis. SFA tools include Web-based (hosted CRM)
and in-house systems. Salesforce automation also is known as a technique of
using software to automate the business tasks of sales, including order
processing, contact management, information sharing, inventory monitoring and
control, order tracking, customer management, sales forecast analysis and
employee performance evaluation. These tools prove useful in increasing overall
productivity as well as improving the ability of sales teams to secure deals.
Usually, the sales force
automation software will automate tasks based on specific inputs. For instance,
follow-up emails can be sent to leads if they don't respond to initial emails
after a specific number of days. Alternatively, the sales force automation
software can be set up so that actions initiated by members of the sales team
lead to the completion of different tasks. An instance is automatic task
assignment to team members whenever a prospect is moved in the pipeline by the
sales team manager. Salesforce automation also comprises reporting and
analytics tools that make it easier for sales managers to view metrics like the
predicted revenue or performance of sales team members over a specific
Automation Market Outlook and Trends
Increasing Need for
Modernizing Sales Process
The massive necessity for
automating sales process activities, including customer relationship
management, sales forecasting, lead management, lead generation, and invoice
management steers the market trends. Apart from this, the reduction in manual
errors and improved operational efficiency are the reasons leading to the
acceptance of the sales force automation software, thereby driving the business
growth over the projected timeline.
internet penetration along with the introduction of new telecom network
technologies like 4G and 5G is predicted to facilitate the up-gradation of the
sales data, supporting massive demand for sales force automation software over
the forecast period. Additionally, the need for detecting the status of the
order, discount offers, consumer complaints, and customer feedback will further
deck the market demand over the projection period.
Growing Need for Business
Intelligence & Insights
The marketing landscape
is going through a critical shift toward data-driven decision making. The
process began with the advent of customer relationship management (CRM)
software like Salesforce. Then marketing automation tools like HubSpot were
made available to the business organisation. These tools have given marketers
access to detailed information on their customers and prospects, enabling the
creation of highly targeted campaigns with relevant messaging. However, the
rapid growth in this data-driven approach has left some marketers struggling to
upgrade their reporting capabilities.
(BI) tools are a type of software designed to retrieve, analyze, transform and
report on data to generate business insights. Business intelligence software
enables businesses to make informed decisions based on logical facts involving
market trends and consumer buying patterns. For instance, extensive data exists
in several systems in the large organization as they own CRM and ERP
applications which can be utilized with BI to prepare an inventory of the data
to make sound business decisions.
Data security &
Data protection in
Customer Relationship Management systems has become one of the major concerns
for both commercial companies and public sector. When a company or organization
decides to implement a software solution in their organization, one of the
biggest challenges that they face is ensuring data safety, security and
compliance as per company or government policies. A lot of time and energy of
many senior stakeholders goes on addressing those concerns and mitigating the
associated risks. And the same holds true when they are planning to roll out a
Salesforce Automation solution capturing valuable information such as market
penetration, beats, sales data, customer credit history, marketing campaigns,
new launches etc. An exercise evaluating those security aspects can be a
mammoth and endless task limiting the business and hinder the growth of
Impact of COVID-19
The World Health
Organization now considers the novel coronavirus (COVID-19) to be a pandemic.
As the virus spreads and cases mount, measures are cemented to control the
spread of the virus. Numerous techniques at all levels will have an impact in
the coming weeks and months. Developing countries are particularly at risk as
COVID-19 due to a reduction in the labor force, affecting economies and
livelihoods as well as production operations adversely. In these challenging
times, communities, companies and customers must come together to support one
another through the enormous difficulties they face.
The changing customer habits
due to the coronavirus outbreak has forced companies to reevaluate how contact
centers are leveraged, how employees deliver relevant customer experiences,
where they work, and how digital channels can be used to support business
continuity through the crisis and beyond. With these emerging challenges and
new behaviors, organizations have an opportunity to shift and expedite the base
to digital commerce, by expanding existing offerings and creating new lines of
service, like the retailers rallying to provide “contactless” delivery and
curbside pick-up services for consumers. Such acceleration will force
organizations to reimagine and redesign their digital strategies to capture new
marketplace opportunities and digital customer segments.
Automation Market: By Type
Based on Component, salesforce
automation market is segregated into On-Premises and Cloud-based segments. The
utility of cloud has helped enterprises in bringing all the customer
information, together on an integrated platform, including lead generation,
marketing, sales, customer service, and business analytics. Moreover, the
flexibility, scalability, and security aspects of cloud technology have also
helped promote the growth of cloud technology. Also, more large businesses are
investing heavily in their cloud-based automation set-up, thereby driving the
growth of the market.
Automation Market: By Enterprise Size
Based on Enterprise Size,
Sales Force Automation Market is divided into Small and Medium Enterprises
(SMEs) and Large Enterprises. The increasing outlay on automation and
streamlining of the sales process among the large organizations in Europe and
North America is driving the market growth. Furthermore, the growing complexity
of the business environment coupled with a rising need to make the sales
process more customer-centric by getting close to the customer through various
marketing channels is stimulating the demand for the software. Moreover,
increasing use of data analytics in SFA enables sales leaders in large
enterprises to make better decisions, unfold insights into deal opportunities,
and enhance their growth strategies.
Global Salesforce Automation Market: Regional insights
Based on Region,
Salesforce Automation Market is divided into North America, Europe, China,
Japan, Rest APAC, Rest of the Worl. The growth of the regional market over the
projection period is attributed to the wide acceptance of automation activities
in the North American sub-continent to minimize manual work & repetitive
tasks and improve the sales process. Moreover, the cut-throat competition
witnessed in operations management, sales management, and performance
management sectors, along with large-scale analytics applications, will induce
the market in a big way over the forecast timeline.
The prominent players in
Sales Force Automation Market include Salesforce, Microsoft Dynamics 365,
SugarCRM, ZOHO Corporation, Oracle's NetSuite, SAP Sales Cloud, Infusion Soft,
Infor CRM, Sage CRM, PipeDrive, Creatio (BPM’Online), CRMNext, Pegasystems,
Zendesk, Pipeliner, Vtiger, Xiaoshouyi, Copper and others.
Ø Jun 01, 2020: Infor, a global leader in business cloud software
specialized by industry, announced that Wajax Corporation, a leading industrial
products and services provider, would deploy Infor CloudSuite Equipment to help
optimize multiple facets of its operations and improve customer service.
Ø Jun 18, 2020: Salesforce launches Government Cloud Plus,
achieves FedRAMP Provisional Authority to operate at the High-Security Impact
Ø Sep 2019: Salesforce launches Manufacturing Cloud—Aligning Sales
and Operations to Deliver More Transparent and Predictable Business Outcomes.
Scope of the Report
data – 2015-2019
Base Year –
2020 – 2026
Revenue in USD Million
U.S, Canada, Germany, UK,
France, Italy, Spain, Japan, China, Rest of APAC, Rest of the world
By Type, By Enterprise Size, By Industry and By Application
Salesforce, Microsoft Dynamics 365,
SugarCRM, ZOHO Corporation, Oracle's NetSuite, SAP Sales Cloud, Infusion
Soft, Infor CRM, Sage CRM, PipeDrive, Creatio (BPM’Online), CRMNext,
Pegasystems, Zendesk, Pipeliner, Vtiger, Xiaoshouyi, Copper and other prominent
Ø On Premise
Ø Cloud Based
By Enterprise Size
Ø Small and Medium Enterprises (SMEs)
Ø Large Enterprises
Ø Food & Beverages
Ø Lead Management
Ø Sales Forecasting
Ø Order & Invoices Management
Ø Opportunity Management
Ø North AmericaEurope
Ø Rest APAC
Ø Rest of the World
The objective of the Study:
Ø To analyze and estimate the Global Salesforce Automation market
size, in terms of value.
Ø To examine the market segmentation carefully and estimate the
market size, in terms of value, based on the region by segmenting the Global Salesforce
Automation market into five regions, namely, North America, Europe, Asia
Pacific, Rest of the World and their leading countries.
Ø To outline, categorize and project the Global Salesforce
Automation market based on the Type, Enterprise Size, Industry and Application.
Ø To examine competitive developments like technological
advancement change in user-base, enhanced features, industry usage and
applications within the Global Salesforce Automation Market.
Ø To highlight market dynamics such as drivers, restraints,
opportunities, and challenges and their impact.
Ø To provide a detailed competitive landscape, including major
players, their strategic profiles, and market shares.
Business Questions Answered by the Report
Ø How will the market drivers, restraints, and opportunities
affect the market dynamics?
Ø What will be the market size in terms of value and volume and
market statistics with a detailed classification?
Ø Which segment dominates the market or region, and which one will
be the fastest-growing, and why?
Ø Who are the key players in the market, and what is their share?
Ø What is the strategy adopted by key players, and how does it
affect the existing and new players?
Customization Scope for the Client
Client satisfaction is our first and last priority, and that is
why BlueWeave Consulting offers customization as per client’s specific needs.
The following customization options are available for the report:
Ø Additional Company Information
Ø Detail Analysis of five additional companies
Ø Additional country analysis
Ø Detailed segment analysis