Global Salesforce Automation Market By Component (On-Premises and Cloud-based), By Enterprise Size (Small and Medium Enterprises (SMEs) and Large Enterprises), By Industry (BFSI, Telecom, healthcare, Retail, Food & Beverages and Others), By Application (Lead Management, Sales Forecasting, Order & Invoices Management, Opportunity Management, and Others), By Region (North America, Europe, China, Japan, Rest APAC, Rest of the World); Trend Analysis, Market Competition Scenario & Outlook, 2015-2026

Global Salesforce Automation Market has grown steadily with remarkable growth in recent years. It is expected to continue this progress with a CAGR of 7.63%, in value terms, over the forecast period 2020-2026. The total turnover is likely to reach USD 13,659.45 million by 2026. Salesforce automation allows industries to handle sales account records, customer database, and order & invoices automatically and facilitates monitoring the system on a real-time basis. Its software incorporates features related management of the lead, sales forecasting, opportunities management, and others (contact management, relationship management, and analysis).

The global market for sales force automation is expected to witness substantial growth rates due to increasing needs of simplified sales processes and efficient workforce deployment across developed and developing regions.

Global Salesforce Automation Market: Overview

Salesforce automation (SFA) is an integrated application of customizable customer relationship management (CRM) tools that automate and streamline sales inventory, leads, forecasting, performance and analysis. SFA tools include Web-based (hosted CRM) and in-house systems. Salesforce automation also is known as a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation. These tools prove useful in increasing overall productivity as well as improving the ability of sales teams to secure deals.

Usually, the sales force automation software will automate tasks based on specific inputs. For instance, follow-up emails can be sent to leads if they don't respond to initial emails after a specific number of days. Alternatively, the sales force automation software can be set up so that actions initiated by members of the sales team lead to the completion of different tasks. An instance is automatic task assignment to team members whenever a prospect is moved in the pipeline by the sales team manager. Salesforce automation also comprises reporting and analytics tools that make it easier for sales managers to view metrics like the predicted revenue or performance of sales team members over a specific period. 

Global Salesforce Automation Market Outlook and Trends

Growth drivers 

Increasing Need for Modernizing Sales Process

The massive necessity for automating sales process activities, including customer relationship management, sales forecasting, lead management, lead generation, and invoice management steers the market trends. Apart from this, the reduction in manual errors and improved operational efficiency are the reasons leading to the acceptance of the sales force automation software, thereby driving the business growth over the projected timeline.

Furthermore, growing internet penetration along with the introduction of new telecom network technologies like 4G and 5G is predicted to facilitate the up-gradation of the sales data, supporting massive demand for sales force automation software over the forecast period. Additionally, the need for detecting the status of the order, discount offers, consumer complaints, and customer feedback will further deck the market demand over the projection period.

Growing Need for Business Intelligence & Insights

The marketing landscape is going through a critical shift toward data-driven decision making. The process began with the advent of customer relationship management (CRM) software like Salesforce. Then marketing automation tools like HubSpot were made available to the business organisation. These tools have given marketers access to detailed information on their customers and prospects, enabling the creation of highly targeted campaigns with relevant messaging. However, the rapid growth in this data-driven approach has left some marketers struggling to upgrade their reporting capabilities.

Business intelligence (BI) tools are a type of software designed to retrieve, analyze, transform and report on data to generate business insights. Business intelligence software enables businesses to make informed decisions based on logical facts involving market trends and consumer buying patterns. For instance, extensive data exists in several systems in the large organization as they own CRM and ERP applications which can be utilized with BI to prepare an inventory of the data to make sound business decisions.

Restraints

Data security & privacy concern

Data protection in Customer Relationship Management systems has become one of the major concerns for both commercial companies and public sector. When a company or organization decides to implement a software solution in their organization, one of the biggest challenges that they face is ensuring data safety, security and compliance as per company or government policies. A lot of time and energy of many senior stakeholders goes on addressing those concerns and mitigating the associated risks. And the same holds true when they are planning to roll out a Salesforce Automation solution capturing valuable information such as market penetration, beats, sales data, customer credit history, marketing campaigns, new launches etc. An exercise evaluating those security aspects can be a mammoth and endless task limiting the business and hinder the growth of Salesforce Automation.

Impact of COVID-19 

On industry

The World Health Organization now considers the novel coronavirus (COVID-19) to be a pandemic. As the virus spreads and cases mount, measures are cemented to control the spread of the virus. Numerous techniques at all levels will have an impact in the coming weeks and months. Developing countries are particularly at risk as COVID-19 due to a reduction in the labor force, affecting economies and livelihoods as well as production operations adversely. In these challenging times, communities, companies and customers must come together to support one another through the enormous difficulties they face.

On Customers

The changing customer habits due to the coronavirus outbreak has forced companies to reevaluate how contact centers are leveraged, how employees deliver relevant customer experiences, where they work, and how digital channels can be used to support business continuity through the crisis and beyond. With these emerging challenges and new behaviors, organizations have an opportunity to shift and expedite the base to digital commerce, by expanding existing offerings and creating new lines of service, like the retailers rallying to provide “contactless” delivery and curbside pick-up services for consumers. Such acceleration will force organizations to reimagine and redesign their digital strategies to capture new marketplace opportunities and digital customer segments.

Global Salesforce Automation Market: By Type

Based on Component, salesforce automation market is segregated into On-Premises and Cloud-based segments. The utility of cloud has helped enterprises in bringing all the customer information, together on an integrated platform, including lead generation, marketing, sales, customer service, and business analytics. Moreover, the flexibility, scalability, and security aspects of cloud technology have also helped promote the growth of cloud technology. Also, more large businesses are investing heavily in their cloud-based automation set-up, thereby driving the growth of the market.

Global Salesforce Automation Market: By Enterprise Size

Based on Enterprise Size, Sales Force Automation Market is divided into Small and Medium Enterprises (SMEs) and Large Enterprises. The increasing outlay on automation and streamlining of the sales process among the large organizations in Europe and North America is driving the market growth. Furthermore, the growing complexity of the business environment coupled with a rising need to make the sales process more customer-centric by getting close to the customer through various marketing channels is stimulating the demand for the software. Moreover, increasing use of data analytics in SFA enables sales leaders in large enterprises to make better decisions, unfold insights into deal opportunities, and enhance their growth strategies.

Global Salesforce Automation Market: Regional insights

Based on Region, Salesforce Automation Market is divided into North America, Europe, China, Japan, Rest APAC, Rest of the Worl. The growth of the regional market over the projection period is attributed to the wide acceptance of automation activities in the North American sub-continent to minimize manual work & repetitive tasks and improve the sales process. Moreover, the cut-throat competition witnessed in operations management, sales management, and performance management sectors, along with large-scale analytics applications, will induce the market in a big way over the forecast timeline.

Recent Development 

Ø  Jun 01, 2020: Infor, a global leader in business cloud software specialized by industry, announced that Wajax Corporation, a leading industrial products and services provider, would deploy Infor CloudSuite Equipment to help optimize multiple facets of its operations and improve customer service.

Ø  Jun 18, 2020: Salesforce launches Government Cloud Plus, achieves FedRAMP Provisional Authority to operate at the High-Security Impact Level.

Ø  Sep 2019: Salesforce launches Manufacturing Cloud—Aligning Sales and Operations to Deliver More Transparent and Predictable Business Outcomes.

Scope of the Report

By Component 

Ø  On Premise

Ø  Cloud Based

By Enterprise Size

Ø  Small and Medium Enterprises (SMEs)

Ø  Large Enterprises

By Industry 

Ø  Retail

Ø  BFSI

Ø  Telecom

Ø  Healthcare

Ø  Food & Beverages

Ø  Others

By Application  

Ø  Lead Management

Ø  Sales Forecasting

Ø  Order & Invoices Management

Ø  Opportunity Management

Ø  Others

By Region:

Ø  North AmericaEurope

Ø  China

Ø  Japan

Ø  Rest APAC

Ø  Rest of the World

The objective of the Study:

Ø  To analyze and estimate the Global Salesforce Automation market size, in terms of value.

Ø  To examine the market segmentation carefully and estimate the market size, in terms of value, based on the region by segmenting the Global Salesforce Automation market into five regions, namely, North America, Europe, Asia Pacific, Rest of the World and their leading countries.

Ø  To outline, categorize and project the Global Salesforce Automation market based on the Type, Enterprise Size, Industry and Application.

Ø  To examine competitive developments like technological advancement change in user-base, enhanced features, industry usage and applications within the Global Salesforce Automation Market.

Ø  To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

Ø  To provide a detailed competitive landscape, including major players, their strategic profiles, and market shares.

Business Questions Answered by the Report

Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?

Customization Scope for the Client

Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per client’s specific needs. The following customization options are available for the report:

Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis