Global Smart Toilet Market- Industry Trends & Forecast Report 2027
global smart toilet market was
worth USD 4.93 Billion in 2020 and is further
projected to reach USD 6.78 Billion by 2027, at a CAGR of 5.0% during 2021-2027
(forecast period). The growing consumer demand for efficient and comfy sanitary
hygiene products, coupled with changing lifestyles, consistent technological advancements,
and the growing awareness of the importance of saving water has raised the
demand for smart toilets, besides driving the market growth. Furthermore, the
increasing adoption of intelligent technologies (such as the Internet of Things
(IoT) and voice-controlled devices) in residential, commercial, and corporate
buildings are driving product demand. The same factors are expected to drive
the market growth over the forecast period.
Global Smart Toilet Market Overview
A smart toilet, also known as an
intelligent toilet, comes with built-in smart technology that can connect and
communicate with users. These self-opening and self-flushing toilets are widely
used in smart homes throughout the world. Smart toilets are capable of
determining how much water a user requires to flush the toilet.
Furthermore, by combining high-tech styles with intuitive technology, smart
toilets are capable of enhancing sustainability, hygiene, and user experience.
Smart Toilets may include several unique features such as seat warmers for
warming the toilet seat, a nightlight that turns on automatically when the room
is dark, automatic flush, automatic air-freshening, and an automatic opening
and closing cover for hands-free convenience. What’s more, smart toilets can be
linked to mobile apps to allow users to customize their preferences such as
cleansing pressure, appropriate temperature, and much more.
Global Smart Toilet Market Trends
Concerns about water scarcity are growing all over the world
The world is speeding toward a future with rapidly
declining water resources as climate change is affecting weather and water patterns
all over the world. As a result of population growth, increased pollution, and
climate change caused by global warming, many developed and developing
countries around the world are facing massive water scarcity. Consequently,
there has been an increase in demand for water conservation on a global scale.
Smart toilets have been specially designed to save
water. Such toilets flush only the required amount of water by detecting how
much water the user needs for flushing. Some smart toilets use as little as 0.6
gallons of water per flush. The formulation and implementation of government
initiatives in different countries aimed at raising consumer awareness about
the importance of water conservation are encouraging people to spend more on
Technological Advancements Are Driving the Market Growth
The growing popularity of IoT technology and
voice-activated equipment are bolstering the growth of the global smart toilet
market. To provide a better restroom experience to the users, industry players
are introducing various cutting-edge hygiene technologies, such as Bluetooth
connectivity, UV lighting, auto open seat covers, auto flush, and much more.
For example, the iToilet project, which is funded by the European Union, is developing
an ICT-powered toilet system to help older people live independently at home.
The same researchers are also working on motorized toilets that are capable of
changing position in response to voice commands. Such intelligent toilets can
also detect if someone has tumbled in the restroom. The day is not far when
smart toilets would be able to detect a variety of disease markers in stool and
urine, including those associated with cancers like urologic and colorectal cancers.
High-Cost Involvement May
Stifle the Smart Toilet Market
The smart toilet market involves high-end
innovation and technology. Since market players are engaged in cut-throat
competition, they are constantly adding innovations to smart toilets, which adds
up to its final costs. Neorest NX2, an intelligent smart toilet product by
Japan’s leading smart toilet making company, Toto Ltd., costs around USD 12,800.
This is only the cost of the toilet itself. It further involves the
installation expenses. This, without any doubt, supersedes the budget of an
average family even in its leading markets like Europe or North America.
Furthermore, smart toilets have to be connected to power lines, which may
escalate your overall electricity bill. Furthermore, because smart toilets rely
on high-tech components, repairs and replacements are likely to be expensive,
which is why a majority of consumers prefer traditional toilets over smart
toilets. These are the key factors limiting the smart toilet market's
global economic growth.
Impact of COVId-19 On Global Smart Toilet Market
Just like many different markets, the unforeseen circumstances of the COVID-19
pandemic has affected the global smart toilet market too. The significant
cause of this is the halting of demand and supply chain from the end-user
market. The demand was hampered in commercial spaces such as hotels, bars, pubs,
and restaurants due to the lockdown, as having a smart toilet in their vicinity
was the last thing on their minds. Residents' buying power has also been harmed
by the lockdown, which resulted in pay cuts and the loss of jobs. This led to
cutting off unnecessary expenses, including spending on house maintenance, renovation
or the purchase of luxury products.
However, since the post-COVID-19 world has also fueled the demand for
touch-less technology, more and more people now prefer a no-touch environment
for health and safety concerns. Therefore, the smart toilet market is expected
to grow in the coming years as the commercial spaces would want to give their
customers a hygienic and enhanced washroom experience.
Global Smart Toilet Market: By Type
Based on type, the smart
toilet market is segmented into Wall-hung Toilet, Close-coupled Toilet,
One-piece Toilet, and Single-floor standing toilet. The wall-hung toilets
segment has the largest market share and is expected to expand during the
forecast period. A smart wall-hung toilet is a new rage as it offers integrated
personal hygiene besides freeing up a lot of bathroom space. Thus, smart
wall-hung toilets are a popular option for homes or commercial spaces with
limited bathroom space. Moreover, because of their minimalist and intuitive design,
smart wall-hung toilets are highly preferred by consumers that advocate for a
Global Smart Toilet Market: By Application
Based on application, the smart toilet market is divided into commercial and residential.
Amongst these two, the commercial market acquires a larger share. The
increasing installation of smart toilets in commercial real estate, high-end
restaurants, bars, shopping malls, and hotels are a major factor assisting the
commercial segment's growth. What’s more, smart toilets are now gaining
traction in the healthcare and hospitality industries too. Over the next few years, favorable government
policies directed towards infrastructural development are anticipated to boost
the market for intelligent toilet vanities as luxury goods.
Global Smart Toilet Market: By Connectivity
Based on connectivity,
the smart toilet market is segmented into Wi-Fi and Bluetooth. Both Wi-Fi and
Bluetooth provides wireless connectivity options in smart toilets. Even though
the Bluetooth segment dominates the market, Wi-Fi enabled smart toilets are
expected to grow in popularity in the coming years as it allows devices to
connect to the internet. Through continuous innovations, companies are also
introducing Virtual Reality (VR) to enhance the overall experience, which may
need Wi-Fi for some of its functions.
Global Smart Toilet Market: By Distribution Channel
Based on the distribution
channel, the smart toilet market is grouped into two segments--online and
offline. The offline market has a larger share in terms of revenue generation.
This is mainly because consumers prefer self-inspection before buying. However,
in the post-COVID-19 world, people are giving more priority to zero-contact
shopping. Therefore, the online market of smart toilets is also likely to catch
up in the coming years. Another factor driving the growth of the online market
is the easy accessibility of a wide range of options in a single click, as well
as cash back and discounts, as well as doorstep delivery.
Global Smart Toilet Market: Regional Insights
Geographically, the global smart toilet market is
categorized into North America, Europe, the Asia-Pacific, the Middle East &
Africa, and Latin America. Europe leads the global smart toilet market and is
projected to lead the overall industry during the forecast period. According to
a recent study, a significant portion of the population in the United Kingdom
and Germany prefers installing smart toilet seats because hand-pulling toilet
seats are considered unhygienic. Growing consumer spending on health and hygiene
products in the UK, France, and Germany is expected to continue to be a major
force for industry growth in the coming years. North America is also leading the
way in the smart toilet industry, with demand for technologically advanced
toilets skyrocketing the region.
Additionally, the Asia-Pacific is also expected to
register positive growth in the industry owing to the rising disposable income,
and population growth in the urban areas of countries like China, India,
Bangladesh, and South Korea.
The market ground for the smart toilet seems a bit
tight and harsh. It necessitates a significant capital investment for the
production of top-notch and high-quality smart toilets and devices, which might
be a barrier for the new entrants. The top key players of this market are Kohler
Co., Toto Ltd., DXV America Standard, Ove Decors, Roca Sanitario S.A., LIXIL
Group Corporation, Dongpeng, Dongyang, Caroma Industries Ltd., Lotus Hygiene.
These stakeholders are already at the neck-to-neck
competition to deliver world-class technology such as automated flushing and
lighting system, AI/VR-Powered smart toilets, and whatnot. In order to
outperform their competitors, they are leaving no stone unturned in their quest
to consistently promote product innovation. Additionally, they have also been
making huge investments in research and development to stay ahead of the curve.
In April 2020,
an American Physician, Sanjiv Sam Gambhir, and his lab took a major leap in
global smart toilet technology. They introduced the concept of
‘disease-detecting toilets’ which can detect major illnesses and diseases such
as cancer through stool and urine analysis. Although, it’s still on paper they envision merging a cloud-based system with the smart toilet through which the
analysis reports are accessible to any health care provider.
At the CES 2020, Shine Bathroom introduced a very environmentally-sound
innovation in the smart toilet market. To avoid the use of chemicals to clean
the pot, their product self-produces electrolyzed water. It's also equipped
with technology that can detect leaks and send out an alert.
Scope of the Report
Historical data – 2017-2020
Base Year – 2021
Forecast – 2021 – 2027
Revenue in USD Billion
U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan,
South Korea, China, India, Argentina, UAE, South Africa, Saudi Arabia
By type, by application, by distribution channel,
by connectivity, and by region
Key Players for the market are LIXIL Group Corporation (DXV American Standard), Geberit AG, Roca
Sanitario S.A., Caroma Industries Limited, Toto Ltd., Ove Decors, Villeroy
and Boch AG, Kohler Co., Bradley Corporation, Fortune, Brands, Duravit AG,
Masco Corporation, Wellis, Lotus Hygiene, Duravit, Dongpeng, Dongyang Magic,
Ø Wall-hung Toilet
Ø Close-coupled Toilet
Ø One-piece Toilet
Ø Single-floor Standing Toilet
By Distribution Channel
Ø The Asia-Pacific
Ø North America
Ø The Middle East & Africa
Ø Latin America
1. What is the current size of the global smart toilet market?
Answer: The global smart
toilet market reached USD 4.93billion in 2020.
2. What are the major factors driving the growth of the global smart toilet
Answer: The major factors driving the growth of the
global smart toilet market are: Increase in demand
for touchless technology due to the COVID-19 pandemic, improved lifestyle, and consciousness
towards the environment to demand energy-efficient technology.
Who are the key players in the global smart
Answer: The key players in the global smart toilet market are: Kohler Co., Caroma Industries Limited, Toto Ltd., Lotus Hygiene, LIXIL
Group Corporation (DXV American Standard), Villeroy and Boch AG, Bradley
Corporation, Masco Corporation, Wellis, Duravit, Roca Sanitario S.A., Geberit
AG, Ove Decors.
Which distribution channel
accounted for the largest share in the global smart toilet market?
Answer: The offline segment accounted for the largest share in the global
smart toilet market.
4. Which region growing at a higher rate in the global smart toilet market?
Answer: Europe is growing at a higher rate in the global smart toilet market.