India Biscuits Market: Overview
India Biscuits market is estimated to grow with a significant growth rate during the forecast period. Owing to a change in consumer taste & preferences, increasing health-conscious consumers, and rising demand for convenience food. Biscuit industry is one of the largest food industries in India, produces 5000 tons of biscuits every day. Rise in the innovation of biscuits product offerings, increasing per capita household income, the surge in consumer spending on food products will lead the market over the forecast period. Moreover, the consumers are more conscious than ever before and the movement toward healthy eating habits is one of the greatest influencers of the India biscuit industry.
Bakery industry is one of the oldest businesses in India, which is modernizing and is constantly changing in terms of product range and services due to the high nutrient value. India is the second largest producer of biscuits in the world after the USA. Increasing indulgence, health concerns, and familiarity with luxurious taste, which has developed among Indian consumers, have led Indian manufacturers to experiment with a variety of biscuits and cookies. This has also led to higher growth in the premium segment compared to the economic and mid segments of the industry.
Cookies type is projected to be the fastest growing segment in the India biscuits market.
On the basis of product type, the India biscuits market has been segmented into Cookies, Cream Biscuits, Glucose & Milk Biscuits, Marie biscuits, Salt Crackers Biscuits, and others. Cookies segment is estimated to be the fastest growing product type of India biscuit market during the forecast period 2019-2025.
Consumers taste has been changing continuously with time. With increasing purchasing power, consumers are readily paying for taste and quality products. In India, there are lots of festivals people celebrate. Giving away sweets & chocolates were used to be a tradition earlier, but due to fear of adulteration in sweets, consumers have shifted to buy premium cookies in place of sweets. Gifting options pertaining to high-end cookies is a key trend prevalent in metro cities owing to its longer shelf life as compared to chocolates and sweets.
Non-premium category biscuits are the leading segment in the India biscuits market.
On the basis of category, the India biscuits market has been segmented into premium biscuits and non-premium biscuits. Non-premium biscuits dominate the market over the forecast period 2019-2025. Due to Large population base which majorly comprises rural population creates a huge demand for an affordable biscuit. Premium biscuits are projected to exhibit the fastest growth rate during the forecast period. Due to variation in premium biscuit products, increasing awareness among consumers, widening of distribution channels coupled with high visibility and accessibility of biscuits in retail outlets are further forecast to drive the market in the coming years.
Retail stores Distribution channel is projected to dominate the India biscuits market during the forecast period.
On the basis of the distribution channel, the India biscuits market has been segmented into Retail Stores, Specialty Retailers, and Online Distributors. The retail store’s channel is witnessing high growth. Retail stores have high growth potential due to the presence of large middle-income group further new wave of expansion through the compact store format will favor the biscuits demand in retail stores. Convenience stores represent the largest segment followed by supermarkets and hypermarkets owing to the rising number of health-conscious consumers, expanding the working population and increasing urbanization are boosting the country’s biscuits market. Apart from normal stores e-commerce is the next big sector in India.
Objective of the Study:
To analyze and forecast market size of the India
biscuits market, in terms of value & volume.
To examine the careful market segmentation and
forecast the market size, in terms value, on the basis of region by segmenting
India biscuits market into four regions namely, North, South, East, and West.
To outline, categorized and forecast the India
biscuits market on the basis of category, packaging type and distribution
To examine competitive developments like
expansions, technological advancement, services, and regulative framework
within the India biscuits market.
To highlight the impact analysis of the factors,
affecting the market dynamics such as drivers, restraints, opportunities, and
To strategically profile the key players and
comprehensively analyze their market shares along with detailing the
competitive landscape for market leaders.
India Biscuits Market Competitive Landscape
Companies such as Parle Products Pvt. Ltd., Britannia Industries, ITC Limited, Mondelez India Foods Pvt. Ltd., Surya Food & Agro Ltd., Anmol Biscuits Ltd., SAJ FOOD PRODUCTS (P) LTD, UNIBIC Foods India Pvt. Ltd., Dukes Products India Limited, and Mrs Bector Food Specialities ltd., Patanjali, Dukes, Horlicks, Karachi Bakery are the leading players in the India biscuits market.
Key Target Audience:
Market research and consulting firms
Raw material suppliers
Research organizations and consulting companies
Organizations, associations and alliances
related to biscuits market
Scope of the Report
By Product Type
Glucose & Milk Biscuits
Salt Crackers Biscuits
By Distribution Channel
In addition, the report provides analysis of the India biscuits market with respect to the following geographic segments and their high performing regions:
Business Questions answer by the report
How will the market drivers, restraints and
opportunities affect the market dynamics?
What will be the market size in terms of value
and volume and market statistics with detailed classification
Which segment dominates the market or region and
one will be the fastest growing and why?
A comprehensive survey of the competitive
landscape and the market participant players
Analysis of strategy adopted by the key player
and their impact on other players
Customization Scope for the Client
Client satisfaction is our first and last priority. And that’s why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:
Additional Company Information
With five additional company detail analysis.
Additional country analysis.
Detailed segment analysis.
1.2. Product Overview
2. Research Methodology
Primary & Secondary Sources
Primary & Secondary Sources
of Primary Research Respondents, By Region
of Primary Research Respondents
for the Study
Breakdown & Data Triangulation
3. Executive Summary
4. India Biscuits
4.1. Industry Value
4.2. Pricing Analysis
4.3. Industry Impact
4.6. Company market
4.7. Porter’s Five
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of New Entrants
Threat of Substitutes
Intensity of Rivalry
4.8. PESTEL Analysis
4.9. Strategic Outlook
5. India Biscuits Market Overview
Size & Forecast 2015-2025
By Value (USD)
By Volume (KGs)
Share & Forecast
Glucose & Milk Biscuits
By Distribution Channel
Company Profile (Company
Overview, Financial Matrix, Key Product landscape, Key Personnel, Key
Competitors, Contact Address, and Strategic Outlook)*
Parle Products Pvt. Ltd.
Surya Food & Agro Ltd.
UNIBIC Foods India Pvt. Ltd.
Anmol Biscuits Ltd.
Mrs Bector Food Specialities ltd.
SAJ FOOD PRODUCTS (P) LTD
India Foods Pvt. Ltd.
*Financial Details Not Be Captured in Case of Unlisted
**The segmentation and the companies are subjected to
modifications based on in-depth secondary for the final deliverable