India Soan Papdi Market Size - Industry Trends
& Outlook Report 2020-2027
The India Soan Papdi
Market is expected to reach the value of approximately USD by the end of the
projected time frame, by expanding at a steady CAGR of % during the forecast
period 2020- 2027. The rise in demands for packaged traditional sweets has been
there since the last decade. Also, the widespread popularity of soanpapdi
during festivities in India has a significant role in propelling the market
growth of the market.
India Soan Papdi Market Overview
Soan papdi is
originated in India sweet dish or traditional sweet, that is consumed
throughout the Indian Subcontinent. It is known by various names such as
patisa, sohanpapdi, san papri, sohanpapdi, etc. The shape of a typical
soanpapdi is cube-shaped and has a flaky and crispy texture. It is
traditionally made from flour, gram flour, cardamom, ghee, refined palm oil,
canola oil, etc. But ever since industrialization and innovation have initiated
to take a part in the food industry, the inclusion of different flavors such as
chocolate, mango, strawberry, and pineapple in soanpapdi has also started.
India Soan Papdi Market
Ease of availability of the raw material and
networks of distribution, rising numbers of modern retail chains, constant and
innovative marketing strategies have affected the market of soanpapdi in the
recent past years. Apart from this, a major growth driver is the fact that raw
materials and ingredients of soanpapdi are easily available, cost feasible, and
is convenient to store and acquire. As most of the raw materials are dry
ingredients (such as flour, sugar, gram flour, etc.,) and are locally produced
in the region the dish itself is found in all Indian Subcontinent. This
promotes the local manufacturers to deliver quality products even with limited
resources, encouraging the business overseas or in between the border.
Therefore, swelling the Soan papdi market.
High consumption rates among younger generations
consumption of the soanpapdi could be seen in the younger generations of the
Indian region. Known as millennials and Gen z, these populations are inclined
towards the consumption of soanpapdi due to the properties it has. A typical
soanpapdi serving of 35 grams contains approx 130 calories (variations on the
basis of different kinds of materials could be there), which makes it
considerably healthier as compared to other traditional Indian sweet dishes.
Making it popular among healthy eaters too, however, the packaged version of
soanpapdi is easily available which is considered hygienic and has good reach
to the supermarkets, etc, from where they’re easily acquired. Additionally, the
introduced versions of sugar-free and flavored variants are going to help in
achieving considerable growth of the Soan papdi market.
Impact of COVID 19 on India Soan Papdi Market
The anticipated demand
for packaged and processed foods is always expected to be in lead owing to
their longer shelf life. But in the duration of the COVID pandemic, these
demands saw a slight dip as the people started to follow a more stringent diet
and avoiding the openly available, street food or even factory-produced food
& beverages. This hindered the supply along with the already applied
lockdowns and shut-offs of the industries and markets, which has led to the
loss of many small-scale and traditional sweet shops. But as the industries are
regaining movement and the world is regaining its customers, the chances of the
India Soan papdi market regain its momentum in the forecast period is high.
India Soan Papdi Market: By Type
Based on type, the India
Soan Papdi Market is bifurcated into Classic and flavored. These two have
entirely the same ingredients and raw materials, except in flavored soanpapdi
you get flavors, such as Mango Flavoured Soan Papdi, Soan
Papdi, Badam Soan Papdi, Chocolate Flavored Soan Papdi,Pineapple Flavored Soan
Papdi, and Orange Flavored Soan Papdi. If considering the sales rates present
in the India Soan Papdi market, the classic type of soanpapdi has been
dominating the flavored ones. As many small-scale manufacturers owning small
sweet shops, don’t have access to artificial flavors, etc. Eventually producing
the classic soanpapdis and selling them.
India Soan Papdi Market: By Segment
The India Soan Papdi
market is segmented into two segments, which are Ghee and Non-Ghee. These
differentiations are there due to the presence and absence of ghee. Ghee is a
form of clarified butter used dominantly in the Indian subcontinent, in cooked
meals, cooking meals, and sweet dishes. It helps in the preservation of sweet
dishes and brings a rich taste to them. Traditionally, a soanpapdi is prepared
only with ghee, but as time changed and people have grown more health aware.
They have started to avoid ghee-containing foods, soanpapdi being one of them.
If put side by side, the market of India Soan Papdi has more sales value in
Ghee soanpapdi, which indicates that it’ll be dominant in the forthcoming time
India Soan Papdi Market: By Distribution Channel
Based on the
distribution channel or means of retail of the product, we have several
categories. Including Convenience Store, Hypermarket/ Supermarket, Online
Store, Sweet Shop/ Traditional Retail Store. The indication of various channels
depicts that there are multiple manufacturers and retailers. But the market is
heavily dominated by independent resellers or local traditional sweet shops.
Followed by the supermarket, convenience market sellers, as they’re sold with
offers and discounts attracting a large consumer base.
India Soan Papdi Market: By Region
Region-wise, the India
Soan Papdi market is present in North India, South India, East India, West
India. Among which the North India region is the major demand producer of the
India soanpapdi market. Due to increasing per capita income and the presence of
high disposable income present there, because of the high working urban
population. And the inclination of the urban population towards fast,
processed, and packaged food sweet items. All of this would help in the
elevation pertaining to market growth.
dominating the India Soan Papdi market include Bikaji Foods International Ltd.,
Bikanervala Foods Pvt. Ltd., BhikharamChandmal Mithai Namkins Pvt Ltd., Jabsons
Foods Private Limited, Haldiram Snacks Pvt. Ltd., Haldiram Foods International
Pvt Ltd., GRB Dairy Foods Private Limited,
Punjabi GhasitaramHalwai Pvt. Ltd., Roop Chand Mohan Lal & Co.,
Surdhenu Foods Pvt. Ltd. along with multiple independent traditional sweet shop
data – 2016-2019
Year – 2020
– 2020– 2027
India, South India, East India, West India
Type, By Segment, By Distribution Chanel, By Region
Foods International Ltd., Bikanervala Foods Pvt. Ltd., BhikharamChandmal
Mithai Namkins Pvt Ltd., Jabsons Foods Private Limited, Haldiram Snacks Pvt.
Ltd., Haldiram Foods International Pvt Ltd., GRB Dairy Foods Private
Limited, Punjabi GhasitaramHalwai Pvt.
Ltd., Roop Chand Mohan Lal & Co., Surdhenu Foods Pvt. Ltd.
Scope of the Report
● Convenience Store
● Online Store
● Sweet Shop/
Traditional Retail Store