Kombucha Market Forecast and Trends
The global kombucha market
was valued at USD 1.45 billion in 2019 and expected to reach USD 6.12 billion
by 2026, at a CAGR of 23.56% over the forecast period 2020 - 2026.
Growing consumer preference
for functional drinks over carbonated drinks and juices, along with awareness
regarding the essential nutritional benefits of the product, expected to fuel
the market growth. Kombucha is known to
improve body functioning, digestive health, and lift up mood and energy levels.
The growing popularity of the product can be attributed to its unique flavor
and fizzy taste, making it stand out amongst a wide array of beverages
available in the market.
Companies are also increasingly
investing in the marketing of kombucha through social media platforms. It has
led to increased traction through consumer interest toward their product
offerings. Innovative packaging, along with producing kombucha incorporating
flavors and ingredients, such as lemon, ginger, berries, coffee, and other
fruits will bolster demand in the forecast period.
The global kombucha market
expected to witness significant growth due to the rapid development of the
production process to improve and optimize fermenters by reducing
inefficiencies observed during fermentation. Advanced bottling technology and
automated labeling methods can further reduce production time along with
reducing manual labor involved in the process and thereby positively influence
Kombucha Market Overview:
Kombucha is a fermented tea,
which is also referred to as a functional beverage prepared by the fermentation
cultures of yeast, bacteria, and enzymes, which improves the health as a high
probiotic drink. It is slightly alcoholic fermented lightly bright, sweet,
sweet-sour green or black tea drink manufactured with the symbiotic colony of
bacteria and yeast (SCOBY).
SCOBY is commonly known as
tea fungus or mushroom which is a symbiotic growth of living bacteria such as
acetic acid and an osmophilic yeast species in a biofilm. Acetic acid nourishes
the drink with enhanced probiotic content making it putative health benefits
It is also known as the
elixir of life, and this drink is witnessing immense popularity in the
beverages sector owing to its fizzy taste, unique flavor, and energizing
attributes. Kombucha is a carbonated probiotic drink that has proven health
benefits, specifically related to the human digestive system.
Its consumption is
increasing owing to its detoxifying capabilities, help to reduce cholesterol
and blood pressure levels and promotes gut health. It also contains vitamin B,
which supports energy, metabolism, cell proliferation and growth beneficial for
hair, skin, and nails.
Increased health awareness
Consumers believe health
attributes in the foods they eat are important, and are willing to pay more if
it has health benefits. An increase in lifestyle disorders due to junk food and
fast food culture has created health problems among people all over the world
and this in turn has led to the increased dependency on wonder drugs and
switching over to different health food and beverage products. These factors
will lead to a rise in the demand for the global kombucha market in the forecast
Increasing consumptions of
Probiotics are found in both
supplement form or as a component of food or beverages. Kombucha comes in the
form of a beverage. Factors such as age, stress, and poor diets are responsible
for digestive ailments, bloating, and reduced resistance to infections,
consumption of probiotic-enhanced products (containing live microorganisms -
probiotics) helps to cure these health conditions. These factors will further
improve the market growth for the kombucha products.
With increase in consumption
of natural and chemical free beverages like Kombucha, concerns for the risk and
safety issues related to it is also gaining potential and a standardized
production method as well as approved regulations for raw material, unit
operations, quality control, packaging, storage, serving criteria, intake
range, etc. is increasing. These factors are the major restraint for the global
Kombucha Market: By Product
Based on the Product, the
Kombucha industry segmented into Organic and Inorganic. The organic segment is expected to grow with
a higher CAGR as compared to the inorganic segment during the forecast period
due to consumer’s inclination towards the natural products which has no side
Kombucha Market: By Type
Based on the Type, the
Kombucha industry bifurcated into Original and flavored. Original type kombucha
has been the most preferred beverage for decades since it aids digestion,
boosts immune health, and prevent bacterial and fungal infections. High
glucaric acid levels also help in preventing symptoms of stomach cancer and
reduce pancreatic load and ease the burden on the liver. Additionally, growing
consumer demand for low sugar beverages has motivated product manufacturers to
put raw drinks on display, advertise and promote their brands.
Kombucha Market: By Application
Based on the Application,
the Kombucha is segmented into Supermarket, Health Stores, Online Stores and
Others. The supermarket segment had the highest market share and is expected to
grow during the forecast period due to ease of accessibility, and as it is an
essential entity in devising the marketing strategy. The consumer is more prone
to know about new products through on-shelf retail marketing, attractive
packaging, and marketing events held at major supermarkets for consumer
awareness by companies.
Kombucha Market: Regional insights
By geography, the Global
Kombucha Market segregated into North America, Europe, Asia Pacific, Latin
America, and Middle East & Africa. North America had the largest share of
revenue and is estimated to grow during the forecast period. Changing consumer
preferences, along with the rising middle-class population, is acting as the
main driver for this growth. The regional growth is primarily attributed to the
increased demand and supply of non-carbonated and low-calorie beverages, such
as original and flavored kombucha. Massive investments commenced in developing
the beverages market is anticipated to surge preference for kombucha-based
beverages in the region over the next few years.
The major market players in
the global Kombucha market are GT'S Living Foods, KeVita Inc., Health Ade,
Revive Kombucha, The Hain Celestial Group Inc, Brew Dr. Kombucha, Kombucha
Wonder Drink, Makana Beverages Inc., Nessalla Kombucha, Reed’s Inc., Mojo
Beverages, Cell-Nique Corporation, Wonder Drink, Kosmic, The Humm Buchiand and
Other Prominent Players.
– GT’s Living Foods, the most loved and number 1 selling Kombucha brand in the
US, enters the new year in celebration of its 25th anniversary and its
continued mission to share the gift of Kombucha with the world. In honor of the
brand’s history and the ancient tradition of Kombucha that dates back to 221
BC, GT’s Living Foods will introduce Sacred Life, a unique limited-edition
Kombucha that will only be available during GT’s Living Foods 25th anniversary
- Humm launches Zero sugar kombucha, the latest sugar-free line from the
Oregon-based kombucha brand which is scheduled to be introduced in selected
markets and in April on Amazon. The product will go on sale at 11 oz.
Single-serve cans ($2.99 SRP) and4-pack ($9.99) in four flavours: Peach Tea,
Orange Blood, Lemonade Ginger and Lemonade Raspberry.
of the Report
Middle East & Africa
objective of the Study:
To analyze and forecast the
Global Kombucha market size of the market, in terms of value.
To examine the careful
market segmentation and forecast the market size, in terms value, based on the
region by segmenting the global Kombucha market into five regions, namely,
North America, Europe, Asia-Pacific, Latin America, Middle East & Africa and
their leading countries.
To outline, categorized and
forecast the global Kombucha market based on the product, type and application.
To examine competitive
developments like technological advancement, services, and regulative framework
within the Global Kombucha market.
To highlight the impact
analysis of the factors, affecting the market dynamics such as drivers,
restraints, opportunities, and challenges.
To strategically profile the
key players and comprehensively analyze their market shares along with detailing
the competitive landscape for market leaders.