North America Make-Up
Palettes Market size- Industry Trends & Outlook Report 2026
North America Make-Up
Palettes Market has gained momentum in recent years. The collective turnover is
expected to grow at CAGR of 3.65% over the projection period 2020-2026, and
reach USD 448.90 million by 2026. The make-up palette consists of eye shadows
used to provide attractive looks to the eyes with different hues. The full
availability of easy-to-use eye shadow has influenced sales, thereby swelling
the make-up palettes market size. The growing demand for natural and organic color
cosmetics is expected to have a positive impact on the make-up palettes market
in the US. Of late, consumers have become increasingly aware of the harmful
effects of synthetic chemicals used in color cosmetics and opt for more natural
and organic color make-up palettes across the region.
North America Make-Up
Palettes - Market Overview
Eye shadow is a cosmetic
that is applied on the eyelids and under the eyes to distinguish the wearer's
eyes or look more attractive. Eye shadow can add depth and dimension to one's eyes
complement one's eye color, make one's eyes appear larger, or simply attract
attention to the eyes.
Many people use eye
shadow simply to enhance their appearance, but it is also extensively used in
theatre and films, to create a great or specific look, with bright, bold
colors. Depending on skin tone and application, the effect of eye shadow
usually brings out glamour and draws attention.
Palettes can range from
smaller quads to double-digit color offerings, but regardless of the number,
they’re usually arranged according to colors and finishes. For an all-around
option like the upcoming Fenty Beauty Moroccan Spice palette, both neutral and
bold shades are typically included in either matte or metallic finishes.
Changing Lifestyles with
Emphasis on Use of Natural Ingredients
Improvement in the
current lifestyles of the individuals is majorly affecting the cosmetics market.
Consumers have now become more conscious regarding the usage of cosmetics in
their daily life to step up their style quotient and overall personality. Eye
shadow is one of the critical cosmetics segment playing an essential role in
enhancing one’s inherent beauty and eyes features. The growing demand for
cosmetic products has, in turn, led to the demand for Make-up Palettes market
across the North America region.
Rising trend of the use
of natural ingredients in Make-up palettes is observed among various
manufacturers to cater to the ever-increasing demand for natural or organic
Make-up palettes among customers. Major factors expected to drive the
growth of the Make-up palettes market are convenience, safety and ease of use
of the product. Use of herbal palettes minimizes the chances of any possible
side effects of the product, which ultimately increases the usage of Make-up
palettes among individuals.
Business with Rising GDP across the Region
The growth has been
noticed in the GDP of various economies across several regions worldwide. The
constant rise in GDP has improved the living standards of people and has raised
the spending capabilities of individuals. Presently, the same is the case with
North America, where a rise in GDP is positively affecting the cosmetics market
leading to its sustained growth.
Rising disposable income
levels of the individuals encourage the purchase of personal luxury goods as
well as look-enhancing stuff. Colorful Make-ups — whether in the hues of
pastels, jewel tones or anything in between — are trending in the cosmetic
Low-cost, ease of use and
ready availability through the growing e-commerce sector are anticipated to
boost the market growth. The offers by e-commerce sites also contribute to
propelling demand across the region.
Fluctuations in the Availability
of Raw Materials
Fluctuations in the
availability of raw materials are anticipated to affect the availability of
Make-up palettes market adversely and thus restrict the demand. The other
restraint is related to the cost of ingredients used to make this palette.
Make-up palettes made up of organic stuff cost high in comparison to the
synthetic Make-up palettes.
The rising price of final
products made up of natural ingredients is also an attribute impeding the
growth of the Make-up palettes market. The cosmetic products containing
chemicals lead to side effects such as itching, acne, marks, and pigmentation.
So, it poses a challenge for market players. Lack of standardization is
inhibiting the demand of the market. Moreover, the trade war between the US and
China has led to a high variation in raw material prices. The COVID-19 spread
has worsened the problem by interrupting the global supply chain of raw
material affecting its export-import.
of COVID-19 in industry
World Health Organization now recognizes the novel coronavirus (COVID-19) as a
pandemic. As the virus spreads and cases mount, and measures are stiffened to
control the spread of the virus. There are numerous techniques through which
the food systems will be tested at all levels, and the screening will be
extended to the coming weeks and months. Developing countries are particularly
at risk as COVID-19 has led to a substantial reduction in labor force,
affecting economies and livelihoods as well as production operations. In a
baseline scenario, it is being assumed that the pandemic would fade in the
second half of 2020 and containment efforts would be gradually relaxed; the
global economy would grow at 5.8% in 2021 as economic activity normalizes,
helped by policy support.
on Supply and Demand and Counter Measures
the COVID-19 crisis has shown its impact in the North America region, bringing
substantial shifts in demand. Sometimes, supply cannot catch up with the
requirement. Even before the pandemic, brands were under pressure to modernize
their product mix and innovations were in the pipeline, inspired by the ability
of digital-native direct-to-consumer brands to go from concept to cupboard in
less than a month. Now, the need for speed is even greater. The contract
manufacturers may play a more significant role to achieve it by diversifying
production risk and serving as thought partners in product innovation. There is
also a potential for closer collaboration—among brands and retailers, in particular—through
data sharing and inventory pooling.
North America Make-Up Palettes
Market – Segmentation
By Packaging Material
Make-up palettes come in
different packaging material, depending upon the cost and brand image in the
market. Plastic, metal, paper and other forms such as wooden, glass, metal
alloys etc. are commonly used as packaging material in make-up palettes
industry. Consumers use several eye-shadow palettes to perfect lucrative, bold
or subtle eye looks with well-curated, nude eye-shadow shades. A variety of
hues with an extensive collection is ideal for shading, highlighting, and
defining the eyes.
Make-up palettes are
available in an earth tone, warm color, cold color and others based on
atonement types. Earth tone includes Light Ivory, Porcelain, Sand, Pale Peach
Pink or slightly reddish (rosy) undertones etc. The warm colors include bright,
passionate and energetic, and eye-popping colors like red, orange, and yellow,
and variations of those three colors.
The cool colors give an
impression of calmness imparting a soothing look. They include violet, blue,
and green and are widely used in make-up artistry. If a green shade has more
gold/yellow undertone, then it is warm. If a green contains more blue undertone,
then it is cold. The other segment of type includes violet breeze, coral leaf,
Mocha brick etc.
Make-up palettes are used
for the number of application in various industries. The key segments are daily
use and performing use. The nude eye shadow shades are generally used to
embrace a natural makeup for corporate & professional look. The performing
use of eye Makeup-palettes comprises application of the multiple eye-shadow
colors, including cold, warm and other hues to enhance the appearance in the
fashion, cosmetics and entertainment industries.
The growing promotional
strategies and increasing shift towards the fashion industry are some other
factors propelling the demand from performing application sector amidst the
North America Make-Up
Palettes Market - Country insights
North America consists of
two nations, namely the US and Canada. North America Make-Up Palettes market is
governed by easy availability and user-friendliness of the product. Besides,
the substantial rise in disposable incomes of people, economic growth across
the globe, evolving lifestyles of people and the latest trends in the use of
make-up items have led the growth of the North American Make-up palettes
North America Make-up
Palettes market is highly competitive & continually evolving along with the
rising demands and expectations of the consumer. The leading players are in
this market are L'Oréal SA, THE ESTÉE LAUDER COMPANIES INC., Revlon, Inc.,
Louis Vuitton SE, COTY INC., Shiseido Company, Limited, ELF Cosmetics, Avon
Products, Inc., Anastasia Beverly Hills, Morphe LLC and Others.
On Feb 2020: ELF Cosmetics acquires Clean Beauty Company W3LL PEOPLE to
Expand Brand Portfolio.- ELF plans to leverage its marketing, customer
relationships and operational capabilities to drive the W3LL PEOPLE brand and
expects W3LL PEOPLE to contribute approximately $7 million in net sales and
$0.01 to its adjusted earnings per share on a fully diluted basis in fiscal
On 15 Jun 2020: Coca-Cola and Morphe announced The Sparkliest Limited Edition
Makeup Collection. It signifies the first-ever investment by the Coca-Cola
Company in high-end beauty except for a small make-up collaboration with the
Face Shop back in 2018—which was only available in South Korea.
On 29 June 2020: Coty and Kim Kardashian West announce strategic alliance to
expand beauty brands globally. Together, Coty and Kardashian West will focus on
entering new beauty categories and global expansion beyond existing product
lines. Kardashian West and her team will lead all creative efforts in terms of
product and communications initiatives, building on her remarkable global reach
capabilities through social media.
Scope of the Report
Historical data – 2016-2019
Base Year – 2019
2020 – 2026
Revenue in USD Million
By Packaging material, By
SA, THE ESTÉE LAUDER COMPANIES INC., Revlon, Inc., Louis Vuitton SE, COTY
INC., Shiseido Company, Limited, ELF Cosmetics, Avon Products, Inc.,
Anastasia Beverly Hills, Morphe LLC and Other Prominent Players.
By Packaging Material
Ø Earth Tone
Ø Warm Color
Ø Cold Color
Ø Daily Use
Ø Performing Use
Ø United States
The objective of the Study:
Ø To analyze and estimate the North America Make-Up Palettes
market size of the market, in terms of value.
Ø To examine the market segmentation carefully and forecast the
market size, in terms of value, based on the region by segmenting the North
America Make-Up Palettes market into two-country, Unites States and Canada.
Ø To outline, categorize and project the North America Make-Up
Palettes market based on the Packaging material, Type, and Application.
Ø To study competitive developments like technological
advancement, services, and regulative framework within the North America
Make-Up Palettes Market.
Ø To highlight market dynamics such as drivers, restraints,
opportunities, and challenges and their impact.
Ø To provide a detailed competitive landscape, including major
players, strategic profiles, and market shares.
Business Questions Answered by the Report
Ø How will the market drivers, restraints, and opportunities
affect the market dynamics?
Ø What will be the market size in terms of value and volume and
market statistics with a detailed classification?
Ø Which segment dominates the market or region, and which one will
be the fastest-growing, and why?
Ø Who are the key players in the market, and what is their share?
Ø What is the strategy adopted by key players, and how does it
affect the existing and new players?
Customization Scope for the Client
Client satisfaction is our first and last priority, and that is
why BlueWeave Consulting offers customization as per client’s specific needs.
The following customization options are available for the report:
Ø Additional Company Information
Ø Detail Analysis of five additional companies
Ø Additional country analysis
Ø Detailed segment analysis