Global Disposable Underwear Market Set to Reach USD 2.4 Billion by 2031

Published | 15 July 2025

Global Disposable Underwear Market is flourishing primarily due to growing awareness about health-related issues, especially in the travel and healthcare sectors, and the adoption of advancements in fabric technology providing breathability and comfort without sacrificing their disposable character.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Disposable Underwear Market size by value at USD 2.03 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Global Disposable Underwear Market size to grow at a steady CAGR of 2.3% reaching a value of USD 2.38 billion by 2031. A prominent driver of Global Disposable Underwear Market is an increasing number of surgical procedures. Growing awareness about personal hygiene and the increasing prevalence of hospital-acquired infections are also expected to boost the growth of Global Disposable Underwear Market over the forecast period.

Opportunity – Expansion of e-commerce

The expansion of e-commerce is playing a major role in the growth of Global Disposable Underwear Market, especially in emerging economies. Online retail channels make it much easier for consumers to access a wide variety of disposable underwear products from the comfort of their homes. This convenience is particularly important for people who may feel embarrassed or uncomfortable buying such personal items in person, as online shopping offers privacy and discretion. In many emerging markets where physical retail stores may be limited or located far from rural communities, e-commerce bridges the gap by making products available to a much larger population. Overall, the growth of e-commerce is transforming how disposable underwear is bought and sold, making it more accessible and driving significant market growth worldwide.

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Briefs Segment Dominates Global Disposable Underwear Market

The briefs segment dominates Global Disposable Underwear Market by type, accounting for about 62% of the total market share. Briefs are widely preferred, due to their comfort, ease of use, and suitability for various applications, such as personal hygiene, healthcare, and travel. The strong demand makes briefs the leading product type in Global Disposable Underwear Market.

North America Leads Global Disposable Underwear Market

North America, particularly United States, leads Global Disposable Underwear Market. The region holds the largest market share both in terms of value and consumption. North America’s leadership position is driven by the rapidly aging population, high awareness about personal hygiene, advanced healthcare infrastructure, and significant demand for incontinence and maternity care products. The United States market is highly developed, with strong sales through both traditional retail and e-commerce channels, making disposable underwear widely accessible for consumers.

Impact of Escalating Geopolitical Tensions on Global Disposable Underwear Market

Rising geopolitical tensions around the world, such as conflicts between countries, trade wars, and political instabilities, are making it harder for the players in global disposable underwear market to operate smoothly. These tensions can disrupt supply chains by delaying shipments, increasing transportation costs, and causing shortages of raw materials needed to make disposable underwear. Uncertainty caused by these tensions can make consumers more cautious about spending money, which affects demand. Companies in the disposable underwear market need to find new suppliers, diversify their production locations, and adapt quickly to these changes to keep their business stable and meet customer needs despite the challenges caused by geopolitical issues.

Competitive Landscape

Major players operating in the highly competitive Global Disposable Underwear Market include Guangzhou Spark Information Technology Co., Ltd, Altfort Projects, Body Products, DACH Schutzbekleidung, Ektomi Medical Textile, Funkybrain Solutions, Hubei Wanli Protective Products, Leboo Healthcare Products Limited., Spro Medical Supplies, Websinger, Cardinal, Guangzhou Junqian Nonwoven Co., Ltd., Sunsmed, Anthony Products, Kimberly Clark, Essity, First Quality, Medline, Principle Business Enterprises, McKesson, COCO Healthcare, Contemporary Design Inc, and Medico International Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Don’t miss the business opportunity of the Global Disposable Underwear Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Global Disposable Underwear Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Disposable Underwear Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Scope of the Report

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