India Air Fryer Market Size Expands at Significant CAGRs to Surpass Value of USD 347 Million and Volume of 0.9 Million Units by 2030

Published | 26 February 2024

India Air Fryer Market is flourishing due to the rising health awareness, fryer’s favorable features including convenience, time saving, and versatility, and increasing digital marketing activities.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India Air Fryer Market size by value at USD 176.28 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Air Fryer Market size to expand at a CAGR of 5.93% reaching a value of USD 347.21 million by 2030. Air Fryer market in India is propelled by the rising disposable income, an increasing focus on health consciousness and awareness regarding a nutritious diet, growing demand for air fryers in cafes, shops, fast-food restaurants, and hotels, as well as the introduction of innovative products featuring enhanced designs. Although the concept of air fryers is relatively recent in India, it has swiftly gained traction among Indian households and restaurants. The introduction of air fryers to the Indian market dates back to around 2013, and since then, air fryers have been creating a significant impact in the cooking and home appliance sectors. Notably, international companies such as Philips and Tefal played a pivotal role in popularizing the idea of air fryers. Positioned as a healthier and more convenient alternative to traditional deep frying, which is a prevalent cooking method in India, air fryers gained traction as consumers became increasingly aware of their benefits.

By volume, BlueWeave estimated the India Air Fryer Market size at 0.76 million units in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Air Fryer Market size by volume is projected to grow at a CAGR of 2.44% reaching the volume of 0.9 million units by 2030. Presently, the Indian market offers a diverse range of air fryers, catering to varying price points and models that align with the distinct needs and preferences of Indian consumers. In the present decade, environmentally conscious consumers prioritize appliances that offer convenience while minimizing energy use and carbon emissions. Air fryers, with their smaller size, consume less energy compared to traditional ovens and stovetops. Their efficient application of heat to food results in lower overall energy consumption. Additionally, the use of powerful convection fans and swift hot air circulation enables air fryers to cook food faster, leading to gas and energy savings. Equipped with adjustable timers and temperature settings, air fryers provide precise control, reducing energy waste and the risk of overcooking. These attributes, coupled with economical energy expenses and minimal environmental impact, propel the development of the air fryer market.

Opportunity – Incorporation of advanced technologies

A significant market potential lies in the development of multifunctional and intelligent air fryers, presenting enhanced value and versatility for consumers. These air fryers can incorporate additional functionalities like baking, roasting, grilling, dehydrating, and steaming, providing diverse cooking options. Furthermore, integrating advanced technologies such as voice control, artificial intelligence, and cloud computing enhances user experience and convenience. These features enable air fryers to gather data from user actions and preferences, delivering personalized and tailored cooking solutions. Concurrently, there has been a notable rise in the introduction of such advanced air fryers to the market.

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Impact of Escalating Geopolitical Tensions on India Air Fryer Market

Geopolitical tensions can have a multifaceted impact on the India Air Fryer Market. Fluctuations in international relations may influence trade dynamics, affecting the import and export of essential components for air fryer manufacturing. Changes in diplomatic relations could lead to trade restrictions, impacting the supply chain and potentially causing disruptions in the market. Currency fluctuations and economic uncertainties arising from geopolitical tensions may affect consumer purchasing power, influencing buying decisions for non-essential items like air fryers. Additionally, political instability can create an unpredictable business environment, affecting investor confidence and overall market growth. Continuous monitoring and adaptation to geopolitical developments become crucial for stakeholders in the India Air Fryer Market to navigate potential challenges and seize opportunities.

India Air Fryer Market

Segmental Information 

India Air Fryer Market – By Distribution Channel

On the basis on distribution channel, the India Air Fryer Market is divided into Hypermarkets/Supermarkets, Specialty Stores, and Online Channels segments. The online channels segment holds the highest share in the India Air Fryer Market by distribution channel. It is primarily due to its convenience, accessibility, and a surge in online shopping trends. Consumers prefer the ease of browsing and purchasing air fryers from various online platforms, which offer a wide range of choices and often provide attractive discounts. Additionally, the growing penetration of e-commerce and digital payment methods further propels the popularity of online channels. The ease of doorstep delivery and the ability to compare prices contribute to the significant market share held by online distribution channels in the Indian Air Fryer Market.

Competitive Landscape

The India Air Fryer Market is fragmented, with numerous players serving the market. The key players dominating the India Air Fryer Market include Koninklijke Philips N.V., Inalsa, Bajaj Electricals Limited, Panasonic, LG, Havells India Limited, Decure, and Surya Electronics. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

Don’t miss the business opportunity of the India Air Fryer Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the India Air Fryer Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the India Air Fryer Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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