India Hair Care and Styling Products Market Set to Grow at CAGR of 6.25% During 2023–2029

Published | 26 June 2023

India hair care and styling products market is flourishing because of an increasing disposable income, changing lifestyles, rapid urbanization, the influence of western culture, and growing awareness about personal grooming and hair care among Indian consumers.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects the India hair care and styling products market size to grow at a CAGR of 6.25% during the forecast period between 2023 and 2029. Major growth drivers for the India hair care and styling products market include an increasing focus on personal grooming and appearance among Indian consumers. As disposable incomes rise and lifestyles evolve, there is a growing willingness to spend on hair care products to achieve desired hairstyles and maintain healthy hair. The market offers a wide range of hair care and styling products, including shampoos, conditioners, hair oils, hair serums, hair sprays, gels, and styling creams. Both domestic and international brands compete in this space, offering diverse products to cater to the varied needs and preferences of Indian consumers. India's cultural diversity and the importance of hair in traditional practices and rituals have also contributed to the growth of the hair care market. Ayurvedic and herbal-based hair care products have gained popularity, with consumers seeking natural and chemical-free alternatives. E-commerce platforms and the increasing penetration of smartphones have played a pivotal role in driving the accessibility and availability of hair care products across India. Online platforms provide a convenient and wide-ranging selection of products, making it easier for consumers to explore and purchase hair care and styling items. However, price sensitivity, counterfeit hair care and styling products, and lack of awareness in rural areas are anticipated to restrain the overall market growth during the period in analysis.

India Hair Care and Styling Products Market – Overview

The India hair care and styling products market refers to the industry in India that encompasses the production, distribution, and sale of various products designed for hair care and styling purposes. It includes a wide range of products such as shampoos, conditioners, hair oils, hair serums, hair sprays, gels, and styling creams, among others. This market focuses on catering to the needs and preferences of Indian consumers who seek products to maintain healthy hair, achieve desired hairstyles, and enhance their overall appearance. It encompasses both domestic and international brands that offer diverse product portfolios to meet the varied requirements of Indian consumers. The India Hair Care and Styling Products Market presents opportunities for companies to innovate, position their brands effectively, and cater to the specific needs of different regions and consumer segments. The market is characterized by competition, price sensitivity, and the need to address challenges such as counterfeit products. However, with the rising demand for hair care and styling products, the market is expected to continue growing in the future.

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Impact of COVID-19 on India Hair Care and Styling Products Market

COVID-19 pandemic adversely affected the India hair care and styling products market. With the imposition of lockdowns and restrictions, consumer priorities shifted, and the demand for non-essential products, including hair care and styling products, declined. The closure of salons and reduced social gatherings further reduced the need for such products. Supply chain disruptions and economic uncertainties also affected the overall market growth. However, as restrictions eased and people adapted to the new normal, there was a gradual recovery in the market. The increased focus on personal grooming, online sales channels, and the introduction of hygiene-focused products have helped revive the India hair care and styling products market to some extent.

India Hair Care and Styling Products Market – By Distribution Channel

Based on distribution channel, the India hair care and styling products market is divided into Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, and Pharmacies/Health Stores segments. The online retail stores segment is expected to hold the highest market share during the forecast period. The popularity of e-commerce platforms for beauty and personal care products is on the rise in India, driven by the convenience and efficient services they offer. With busy lifestyles and urbanization, consumers are increasingly turning to online marketplaces, such as Flipkart, Amazon, Myntra, Nykaa, and Meesho, to fulfil their product needs. These platforms provide a wide array of choices, allowing consumers to explore various options and even access foreign and luxury products. Additionally, attractive discounts and offers like buy-one-get-one promotions attract consumers to these e-commerce sites. To cater to the growing demand, these platforms are expanding their partnerships with different brands and diversifying their product portfolios.

Competitive Landscape

Major players operating in the India hair care and styling products market include Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Marico Limited, Dabur India Ltd, Johnson & Johnson Services, Inc., Henkel AG & Co. KGaA, Natura & Co, Emmbros Overseas Pvt Ltd, Beacon Bio Life Sciences Private Limited, and AVA Group (Medimix). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Hair Care and Styling Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Hair Care and Styling Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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