India Sanitary Pads Market Set for Remarkable Growth: Projected to Grow at a CAGR of 8.5% in the Forecast Period

Published | 01 September 2021

The India sanitary pads market is gaining traction because of factors such as increasing awareness regarding menstrual hygiene and sanitary pads, along with the various initiatives taken by the government to promote the use of sanitary pads...

A recent study conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that the India sanitary pads market was worth USD 525.1 million in the year 2020. The market is estimated to grow at a CAGR of 8.5%, earning revenue of around USD 918.6 million by the end of 2027. The market is growing at a prolific rate because of the increasing awareness regarding menstrual hygiene and sanitary pads, along with the various initiatives taken by the Indian government to promote the use of sanitary pads and make them more accessible, especially inrural areas. The India sanitary pads market is also growing because of technological advancements that have simplified the manufacturing process to offer more absorbent products with reduced thickness. However, the social stigma surrounding the use of sanitary pads in India and the drastic environmental effects may act as a major restraining factor for the market growth.

Increasing Awareness Regarding Menstrual Hygiene Is Estimated to Boost the India Sanitary Pads Market Growth

There are a number of health conditions caused by inadequate knowledge of how to use menstrual hygiene products. Therefore, government, non-governmental organizations, as well as various sanitary pad brands, are taking active measures to increase awareness about the use of sanitary pads during menstruation. For instance, in 2011, the Indian government launched a menstrual hygiene scheme to educate girls and teenagers about menstrual hygiene. In addition, Niine, a leading menstrual hygiene product brand, has launched a campaign aimed at improving menstrual hygiene awareness among women of all ages. Such initiatives have been contributing to bringing increased attention to menstrual hygiene and further encourage the use of sanitary pads.

Emerging Online Platforms for Sanitary Napkins Is Projected to Propel the Growth of the India Sanitary Pads Market

There are a large number of brands, sizes, and product types of sanitary pads available in online stores in India, which is driving the demand for sanitary pads across the country. The leading brands of sanitary pads, such as Stayfree, Whisper, Proease, etc., are easily available on popular online stores such as, Flipkart, BigBasket, Spencers, Grofers, etc. Moreover, several brands such as The Women’s Company, Pee Safe, etc., have dedicated websites for menstrual hygiene products which makes it easy to access and buy sanitary pads. This explains why the India sanitary market is growing so rapidly.

India Sanitary Pads Market - By Product

Based on products, the India sanitary pads market is segmented into disposable menstrual pads, cloth menstrual pads, and biodegradable menstrual pads. Among these, the disposable menstrual pads segment holds the largest market share. However, its demand for disposable menstrual pads is projected to slow down in the forecast period because of the non-biodegradable nature of the product. Disposable menstrual pads take around 500-700 years to decompose and often end up in sewage and landfills. Cloth menstruation pads and biodegradable pads are gaining popularity as better and more environmentally friendly solutions, and their market is expected to expand in the foreseeable future.

India Sanitary Pads Market - Regional Insights

Geographically, the India sanitary pads market is segmented into North India, South India, East India, and West India. The Southern part of India dominates the market because of the high urban population. The high literacy rate is one of the major factors propelling the growth of the sanitary pads market in these regions. Furthermore, governments are also taking various initiatives to promote the use of sanitary pads and make them more accessible to women. In Kerala, for example, some schools have taken the initiative to install semi-automatic sanitary napkin vending machines in restrooms, which is projected to boost market growth even further.

Impact of COVID-19 on India Sanitary Pads Market

The India sanitary pads market was severely hit by the sudden outbreak of the COVID-19-induced pandemic. The imposition of lockdown by the government to curb the spread of the virus halted the manufacturing operations and distribution channels of sanitary pads. The result was a huge gap between supply and demand, which negatively impacted the market. In India, schools are an essential part of the supply chain for sanitary napkins, particularly in rural areas. However, as the schools were shut down during the lockdown period, a large percentage of girls lost access to sanitary pads, which in turn affected the market negatively.

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Competitive Landscape

The leading market players in the India sanitary pads market are Procter & Gamble Corporation, Johnson & Johnson Private Limited, Unicharm India Private Limited, Kimberly Clark Corporation, Nua, Toruńskie Zakłady Materiałów Opatrunkowych S.A., Azah Personal Care Pvt. Ltd., Amrutanjan Healthcare Pharmaceutical Company, Seventh Generation, Hindustan Unilever Ltd., Sanfe, The Woman’s Company, Pee Safe, Urban Essentials India Pvt. Ltd., and other prominent players.

The sanitary pads market in India is dominated by multinational corporations such as Stayfree of Johnson & Johnson and Whisper of Proctor and Gamble (P&G).The companies offer a diverse range of products for consumers to choose from, including sanitary pads in different sizes and with or without wings.Additionally, the companies often launch or engage in menstrual hygiene campaigns and free distribution of their sanitary pads to create brand awareness.

Don’t miss the business opportunity of the India sanitary pads market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the India sanitary pads market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the India sanitary pads market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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